{"id":2103,"date":"2017-10-17T11:56:26","date_gmt":"2017-10-17T15:56:26","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2103"},"modified":"2017-10-17T11:56:26","modified_gmt":"2017-10-17T15:56:26","slug":"today-wins-week-in-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/10\/17\/today-wins-week-in-demo-2\/","title":{"rendered":"\u2018TODAY\u2019 WINS WEEK IN DEMO"},"content":{"rendered":"

\u2018TODAY\u2019 WINS WEEK IN DEMO<\/h2>\n

TODAY Is #1 in the Key Demo for 94 Straight Weeks, Its Best Streak in More Than 5 Years<\/strong><\/p>\n

TODAY Wins Outright in Total Viewers Monday and Wednesday\u00a0<\/strong><\/p>\n

TODAY Narrows the Total Viewer Gap with GMA By More Than Half Year to Year<\/strong><\/p><\/blockquote>\n

NEW YORK – October 17, 2017 – – TODAY was the number-one morning show outright, topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos last Monday and Wednesday.\u00a0For the week, TODAY was also the number-one morning show in the key demo A25-54, marking 94 straight weeks in the top spot (110 of the last 111 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by more than half (58%, or -79,000 vs. -187,000 last year).<\/p>\n

Additionally for the week,\u00a0Megyn Kelly TODAY<\/em>\u00a0at 9 a.m. posted 2.258 million total viewers and 705,000 key demo viewers, growing its week-to-week average by 3% in viewers, and 10% in the demo. \u00a0TODAY with Kathie Lee and Hoda at 10 a.m.\u00a0also increased its total viewer average by 8% and its key demo average by 12% versus last week.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.93<\/strong><\/td>\n12<\/strong><\/td>\n4,130<\/strong><\/td>\n0.86<\/strong><\/td>\n1,109<\/strong><\/td>\n1.22<\/strong><\/td>\n1,473<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.56<\/td>\n10<\/td>\n3,490<\/td>\n0.53<\/td>\n683<\/td>\n0.76<\/td>\n919<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.07<\/td>\n13<\/td>\n4,209<\/td>\n0.74<\/td>\n956<\/td>\n1.15<\/td>\n1,383<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY won Monday and Wednesday outright in total viewers and all demos<\/strong><\/p>\n

TODAY was the only broadcast to post week-over-week growth in P2+ and A18-49<\/strong><\/p>\n

TODAY averaged 1.473 million A25-54 viewers, leading GMA by +90,000 (+6%) and CBS This Morning by +554,000 (+60%)<\/strong><\/p>\n