{"id":2076,"date":"2017-09-26T11:39:33","date_gmt":"2017-09-26T15:39:33","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2076"},"modified":"2017-09-26T11:39:33","modified_gmt":"2017-09-26T15:39:33","slug":"today-is-1-for-2-straight-seasons","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS"},"content":{"rendered":"<blockquote><p><strong>TODAY Wins the 2016-2017 Season in the Key Demo, Its 2nd Straight Season Win<\/strong><\/p>\n<p><strong>TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win<\/strong><\/p>\n<p><strong>TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years<\/strong><\/p>\n<p><strong>TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago<\/strong><\/p><\/blockquote>\n<p>NEW YORK &#8211; September 26, 2017 &#8211; &#8211; TODAY was the number-one morning show for the 2016-2017 season, topping ABC\u2019s \u201cGood Morning America\u201d in A25-54 and marking its second straight season win in the key demo. TODAY also won the season in A18-49, its 24th straight season win. TODAY narrowed the total viewer gap with GMA by 8% versus last season, excluding the Rio Olympics.<\/p>\n<p>For the third quarter 2017, TODAY was the number-one show in the key demo, marking its eight straight quarter win. Versus the second quarter 2017, TODAY closed the total viewer gap with GMA by 28% and increased its lead over CBS by 8%.<\/p>\n<p>For the week of September 18, TODAY also won the week in the demo, marking 91 straight weeks in the top spot (107 of the last 108 weeks), its best streak in more than five years. TODAY won Monday outright in total viewers, and versus the same week last year, TODAY narrowed the total viewer gap with GMA by a whopping 42%.<\/p>\n<p><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n<p><strong>FULL 2016-17 SEASON<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.03<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,212<\/strong><\/td>\n<td><strong>0.93<\/strong><\/td>\n<td><strong>1,189<\/strong><\/td>\n<td><strong>1.32<\/strong><\/td>\n<td><strong>1,592<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.58<\/td>\n<td>10<\/td>\n<td>3,564<\/td>\n<td>0.56<\/td>\n<td>720<\/td>\n<td>0.84<\/td>\n<td>1,004<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.23<\/td>\n<td>13<\/td>\n<td>4,402<\/td>\n<td>0.79<\/td>\n<td>1,011<\/td>\n<td>1.17<\/td>\n<td>1,408<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY ranked #1 among A25-54 viewers for the 2nd straight season<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.592 million A25-54 viewers, leading GMA by +184,000 (+13%) and CBS This Morning by +588,000 (+59%)<\/li>\n<\/ul>\n<p><strong>TODAY ranked #1 among A18-49 viewers for the 24th consecutive season<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.189 million A18-49 viewers, topping GMA by +178,000 (+18%) and CBS by +469,000 (+65%)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.212 million total viewers, leading CBS by +649,000 (+18%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed the total viewer gap with GMA by 8% versus last season, excluding the Rio Olympics.<\/li>\n<\/ul>\n<p><strong>3RD QUARTER 2017<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.79<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,872<\/strong><\/td>\n<td><strong>0.81<\/strong><\/td>\n<td><strong>1,039<\/strong><\/td>\n<td><strong>1.16<\/strong><\/td>\n<td><strong>1,400<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.41<\/td>\n<td>10<\/td>\n<td>3,325<\/td>\n<td>0.48<\/td>\n<td>610<\/td>\n<td>0.71<\/td>\n<td>855<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.96<\/td>\n<td>13<\/td>\n<td>4,025<\/td>\n<td>0.70<\/td>\n<td>895<\/td>\n<td>1.06<\/td>\n<td>1,276<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY has ranked #1 among A25-54 viewers for eight consecutive quarters<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.400 million A25-54 viewers, topping GMA by +125,000 (+10%) and CBS by +545,000 (+64%)<\/li>\n<\/ul>\n<p><strong>Among A18-49 viewers, TODAY has won 19 consecutive quarters and 91 of the last 92 quarters (dating back to 4Q 1994)<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.039 million A18-49 viewers, +145,000 (+16%) over ABC and +429,000 (+70%) higher than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.872 million total viewers, leading CBS by +551,000 (+17%)<\/strong><\/p>\n<ul>\n<li>Versus 2Q\u201917, TODAY narrowed the total viewer gap against GMA by 28% (-151,000 vs. -211,000 in 2Q\u201917) and increased its lead over CBS by 8% (+551,000 vs. +509,000 in 2Q\u201917)<\/li>\n<\/ul>\n<p><strong>WEEK OF SEPTEMBER 18-24, 2017<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.93<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,118<\/strong><\/td>\n<td><strong>0.89<\/strong><\/td>\n<td><strong>1,151<\/strong><\/td>\n<td><strong>1.26<\/strong><\/td>\n<td><strong>1,518<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.49<\/td>\n<td>10<\/td>\n<td>3,465<\/td>\n<td>0.52<\/td>\n<td>670<\/td>\n<td>0.74<\/td>\n<td>888<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.09<\/td>\n<td>13<\/td>\n<td>4,261<\/td>\n<td>0.75<\/td>\n<td>966<\/td>\n<td>1.13<\/td>\n<td>1,366<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.518 million A25-54 viewers, leading GMA by +152,000 (+11%) and CBS This Morning by +630,000 (+64%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 91 consecutive weeks (best streak in over five years) and 107 of the last 108 weeks<\/li>\n<li>TODAY improved its demo lead over GMA by 15% week-to-week (+152,000 vs. +132,000 prior week)<\/li>\n<li>TODAY delivered a 1.26 A25-54 rating, +0.13 points ahead of GMA and +0.52 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.151 million A18-49 viewers, +185,000 (+19%) more than GMA and +481,000 (+72%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.89 A18-49 rating led GMA by +0.14 points and CBS by +0.37 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.118 million total viewers, leading CBS This Morning by +653,000 (+19%)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer gap vs. GMA was 42% narrower than the same week last season (-143,000 vs. -248,000 last year)<\/li>\n<li>TODAY topped GMA in total viewers and all demos Monday<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><strong><br \/>\n<\/strong>TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54),\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo\u2019s mobile visitor number in August 2017.<strong>\u00a0<\/strong><\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins the 2016-2017 Season in the Key Demo, Its 2nd Straight Season Win TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years TODAY Narrows the Total Viewer Gap with GMA [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins the 2016-2017 Season in the Key Demo, Its 2nd Straight Season Win TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years TODAY Narrows the Total Viewer Gap with GMA [...]Read More... from \u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T15:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS\",\"datePublished\":\"2017-09-26T15:39:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/\"},\"wordCount\":698,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"keywords\":[\"feature\",\"Ratings\",\"TODAY\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/\",\"name\":\"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"datePublished\":\"2017-09-26T15:39:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"width\":1920,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/09\\\/26\\\/today-is-1-for-2-straight-seasons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/","og_locale":"en_US","og_type":"article","og_title":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases","og_description":"TODAY Wins the 2016-2017 Season in the Key Demo, Its 2nd Straight Season Win TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years TODAY Narrows the Total Viewer Gap with GMA [...]Read More... from \u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/","og_site_name":"NBC News Press Releases","article_published_time":"2017-09-26T15:39:33+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS","datePublished":"2017-09-26T15:39:33+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/"},"wordCount":698,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature","Ratings","TODAY"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/","name":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2017-09-26T15:39:33+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/26\/today-is-1-for-2-straight-seasons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u2018TODAY\u2019 IS #1 FOR 2 STRAIGHT SEASONS"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/2076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}