{"id":2056,"date":"2017-09-06T12:31:39","date_gmt":"2017-09-06T16:31:39","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2056"},"modified":"2017-09-06T12:31:39","modified_gmt":"2017-09-06T16:31:39","slug":"today-wins-outright-thursday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/06\/today-wins-outright-thursday\/","title":{"rendered":"\u2018TODAY\u2019 WINS OUTRIGHT THURSDAY"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in Total Viewers and All Demos Thursday, Its Best Single-Day Audience Since May 1<\/strong><\/p>\n<p><strong>TODAY Hits Four-Month Ratings Highs\u00a0in Total Viewers and\u00a0the Key Demo<\/strong><\/p>\n<p><strong>TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 5 Years<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 September 6, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show outright topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos last Thursday. \u00a0TODAY posted its best weekly and biggest single-day total viewer deliveries in four months.\u00a0 TODAY also won the week in the key demo A25-54 marking 88 straight weeks in the top spot (104 of the last 105 weeks), its best streak in more than five years. The win marks TODAY&#8217;s best weekly key demo average in four months.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.97<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,144<\/strong><\/td>\n<td><strong>0.90<\/strong><\/td>\n<td><strong>1,166<\/strong><\/td>\n<td><strong>1.28<\/strong><\/td>\n<td><strong>1,547<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.53<\/td>\n<td>10<\/td>\n<td>3,518<\/td>\n<td>0.51<\/td>\n<td>651<\/td>\n<td>0.77<\/td>\n<td>928<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.15<\/td>\n<td>13<\/td>\n<td>4,317<\/td>\n<td>0.78<\/td>\n<td>1,000<\/td>\n<td>1.16<\/td>\n<td>1,399<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY ranked #1 outright\u00a0on Thursday morning\u00a0(+171,000 among total viewers, +263,000 among A25-54, and +236,000 among A18-49)<\/strong><\/p>\n<p><strong>TODAY posted multi-week delivery highs across-the-board and improved demo gaps vs. CBS<\/strong><\/p>\n<p><strong>TODAY saw the highest demo growth over 3Q\u201917 levels among both A25-54 (+16%, or +216,000) and A18-49 viewers (+19%, or +188,000), while also increasing by 11% (+417,000) among total viewers<\/strong><\/p>\n<p><strong>TODAY averaged 1.547 million A25-54 viewers, leading GMA by +148,000 (+11%) and CBS This Morning by +619,000 (+67%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 88 consecutive weeks (best streak in over five years) and 104 of the last 105 weeks<\/li>\n<li>This represents TODAY\u2019s highest A25-54 average since the week of 5\/1\/2017 (17 weeks)<\/li>\n<li>TODAY\u2019s demo lead over CBS was the best in 31 weeks (since week of 1\/23\/2017)<\/li>\n<li>Week-over-week, TODAY added 68,000 A25-54 viewers (+5%) and increased its advantage over CBS by 3% (+619,000 vs. 602,000 prior week)<\/li>\n<li>TODAY delivered a 1.28 A25-54 rating, +0.12 points ahead of GMA and +0.51 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.166 million A18-49 viewers, +166,000 (+17%) more than GMA and +515,000 (+79%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY posted its biggest A18-49 delivery since the week of 4\/24\/2017<\/li>\n<li>Week-over-week, TODAY\u2019s A18-49 audience increased by 6% (+70,000) and its advantage over CBS grew by 9% (+515,000 vs. +472,000 prior week)<\/li>\n<li>TODAY\u2019s 0.90 A18-49 rating led GMA by +0.12 points and CBS by +0.39 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.144 million total viewers, leading CBS This Morning by +626,000 (+18%)<\/strong><\/p>\n<ul>\n<li>TODAY posted its seventh consecutive week of total viewer growth, hitting its biggest delivery since the week of 5\/1\/2017 (an 17-week high)<\/li>\n<li>TODAY posted total viewer growth week-over-week (+5%, or +187,000) and versus its 3Q\u201917 average (+11%, or +417,000)<\/li>\n<li><strong>On Thursday morning, TODAY posted its biggest single-day audience since Monday, May 1, 2017 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong>Season-to-date:<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Season-to-date, TODAY leads GMA by +13% (+185,000) among A25-54 viewers and +18% (+177,000) among A18-49 viewers<\/li>\n<\/ul>\n<p><strong>DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53),\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo\u2019s mobile visitor number in July 2017.<strong>\u00a0<\/strong><\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers and All Demos Thursday, Its Best Single-Day Audience Since May 1 TODAY Hits Four-Month Ratings Highs\u00a0in Total Viewers and\u00a0the Key Demo TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 5 Years NEW YORK \u2013 September 6, 2017 \u2013 NBC News\u2019 TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/09\/06\/today-wins-outright-thursday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS OUTRIGHT THURSDAY<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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