{"id":2048,"date":"2017-08-29T11:52:17","date_gmt":"2017-08-29T15:52:17","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2048"},"modified":"2017-08-29T11:52:17","modified_gmt":"2017-08-29T15:52:17","slug":"nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH"},"content":{"rendered":"<p><strong><em>Grows Total Viewer Audience Week Over Week More Than Any Evening Broadcast <\/em><\/strong><\/p>\n<p><strong><em>Ranks #1 in Key Demo for 62 Consecutive Weeks <\/em><\/strong><\/p>\n<p><strong><em>Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits<\/em><\/strong><\/p>\n<p>NEW YORK (August 29, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d won the demo most valued by news advertisers for the month of August, marking its 26th straight month at #1, according to Nielsen data.<\/p>\n<p>The broadcast was the most-watched in the key demo, averaging 1.8 million A25-54 viewers this past month, leading \u201cABC World News Tonight\u201d by +116,000 viewers (+7%) and \u201cCBS Evening News\u201d by +500,000 viewers (+40%). Nightly News also increased the most month-over-month, delivering the largest key demo win over CBS in six months.<\/p>\n<p>The network also continued its winning streak among A18-49 viewers, outperforming competition for the 28th straight month. Nightly News averaged 1.3 million A18-49 viewers, besting ABC by +117,000 viewers (+10%) and CBS by +421,000 viewers (+50%).<\/p>\n<p>Nightly News averaged 7.5 million total viewers in August 2017, leading CBS by +1.8 million viewers (+30%) \u2013 its best advantage in seven months.<\/p>\n<p>For the week of August 21, Nightly News ranked #1 in the news demo for the 62<sup>nd<\/sup> week in a row, averaging 1.9 million A25-54 viewers, leading ABC by +132,000 viewers (+8%) and CBS by +612,000 viewers (+49%).<\/p>\n<p>The broadcast posted its largest A25-54 win over ABC in eight weeks and biggest advantage over CBS in 29 weeks. Nightly News grew the most in the key demo week-over-week, growing by 72,000 in the A25-54 demo and reaching a 22-week high in viewership.<\/p>\n<p>For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +131,000 viewers (+11%) and CBS by +522,000 viewers (+64%). Among A18-49 viewers, Nightly News has won 107 of the last 108 weeks and reached a 22-week high.<\/p>\n<p>Averaging 7.7 million total viewers, Nightly News delivered the most growth in viewers week-over-week, growing at nearly 3x the rate of ABC while CBS saw a weekly decline in viewership. The broadcast beat CBS Evening News by +1.8 million (+32%) \u2013 its biggest win in 31 weeks (since January 16).<\/p>\n<p>Nightly News continues as the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.<\/p>\n<p>Tune in to \u201cNightly News\u201d tonight as Holt anchors his fourth straight broadcast on the ground in Texas covering Hurricane Harvey and its aftermath. Follow the broadcast on <a href=\"https:\/\/www.facebook.com\/pg\/nbcnightlynews\/videos\/\">Facebook<\/a> and on <a href=\"https:\/\/twitter.com\/NBCNightlyNews\">Twitter<\/a> for the latest.<\/p>\n<p><strong>Monthly Highlights: <\/strong><\/p>\n<ul>\n<li>Nightly News ranked #1 in A25-54 for the 26th consecutive month.<\/li>\n<li>Nightly News averaged 1.8 million A25-54 viewers in August 2017, leading ABC by +116,000 viewers (+7%) and CBS by +500,000 viewers (+40%).<\/li>\n<li>Nightly News also increased the most month-over-month, delivering the largest key demo win over CBS in six months.<\/li>\n<li>Nightly News ranked #1 in A18-49 for the 28th straight month.<\/li>\n<li>Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +117,000 viewers (+10%) and CBS by +421,000 viewers (+50%).<\/li>\n<li>Nightly News averaged 7.5 million total viewers in August 2017, leading CBS by +1.8 million viewers (+30%) \u2013 it\u2019s largest lead in seven months.<\/li>\n<\/ul>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +132,000 viewers (+8%) and CBS by +612,000 (+49%) and delivering 22-week highs.<\/li>\n<li>Nightly News has ranked #1 in A25-54 for 62 consecutive weeks.<\/li>\n<li>Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +131,000 (+11%) and CBS by +522,000 (+64%).<\/li>\n<li>Among A18-49 viewers, Nightly News has won 107 of the last 108 weeks.<\/li>\n<li>Nightly News posted week-to-week growth in both demos.<\/li>\n<li>Nightly News out-paced the competition in its week-to-week total viewer growth averaging 7.6 million total viewers, leading CBS Evening News by +1.8 million (+32%) \u2013 its biggest win in 31 weeks (since January 16).<\/li>\n<\/ul>\n<p><strong>Season Highlights: <\/strong><\/p>\n<ul>\n<li>Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.<\/li>\n<li>Nightly News holds its largest demo advantages over CBS in three seasons.<\/li>\n<\/ul>\n<p><strong>Week of August 21 \u2013 August 25, 2017:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Total Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Viewers \u00a0 \u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>NBC \u00a0 \u00a0<\/strong><\/td>\n<td>7.665<\/td>\n<td>1.55<\/td>\n<td>1.868<\/td>\n<td>1.05<\/td>\n<td>1.341<\/td>\n<\/tr>\n<tr>\n<td><strong>CBS<\/strong><\/td>\n<td>5.829<\/td>\n<td>1.05<\/td>\n<td>1.256<\/td>\n<td>0.64<\/td>\n<td>0.819<\/td>\n<\/tr>\n<tr>\n<td><strong>ABC<\/strong><\/td>\n<td>7.947<\/td>\n<td>1.44<\/td>\n<td>1.736<\/td>\n<td>0.94<\/td>\n<td>1.210<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n<p><strong>ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT<\/strong><\/p>\n<p>\u201cNBC Nightly News with Lester Holt\u201d is America\u2019s most-watched evening newscast, going beyond the day\u2019s headlines to uncover stories of how people\u2019s lives are affected by the world around them. \u201cNBC Nightly News\u201d reaches over 24 million people every week through its broadcast and millions more through <a href=\"http:\/\/NBCNews.com\">NBCNews.com<\/a>, the \u201cNightly News\u201d app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.<\/p>\n<p># # #<\/p>\n<p><strong>For more information contact<\/strong>:<\/p>\n<p>Rachel Zuckerman<\/p>\n<p>NBC News<\/p>\n<p>212-664-3996<\/p>\n<p><a href=\"mailto:rachel.zuckerman@nbcuni.com\">rachel.zuckerman@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grows Total Viewer Audience Week Over Week More Than Any Evening Broadcast Ranks #1 in Key Demo for 62 Consecutive Weeks Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits NEW YORK (August 29, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d won the demo most valued by news advertisers [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4,31],"class_list":["post-2048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Grows Total Viewer Audience Week Over Week More Than Any Evening Broadcast Ranks #1 in Key Demo for 62 Consecutive Weeks Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits NEW YORK (August 29, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d won the demo most valued by news advertisers [...]Read More... from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-29T15:52:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH\",\"datePublished\":\"2017-08-29T15:52:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/\"},\"wordCount\":724,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\",\"Ratings\"],\"articleSection\":[\"NBC Nightly News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/\",\"name\":\"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2017-08-29T15:52:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/11\\\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/08\\\/29\\\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/","og_locale":"en_US","og_type":"article","og_title":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases","og_description":"Grows Total Viewer Audience Week Over Week More Than Any Evening Broadcast Ranks #1 in Key Demo for 62 Consecutive Weeks Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits NEW YORK (August 29, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d won the demo most valued by news advertisers [...]Read More... from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/","og_site_name":"NBC News Press Releases","article_published_time":"2017-08-29T15:52:17+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH","datePublished":"2017-08-29T15:52:17+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/"},"wordCount":724,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","keywords":["feature","Ratings"],"articleSection":["NBC Nightly News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/","name":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","datePublished":"2017-08-29T15:52:17+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/29\/nbc-nightly-news-with-lester-holt-reigns-at-1-in-key-demo-for-26th-straight-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2016\/11\/111516_NN_Generic_Fullscreen_v1.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/2048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=2048"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/2048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=2048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=2048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=2048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}