{"id":2034,"date":"2017-08-15T12:52:22","date_gmt":"2017-08-15T16:52:22","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2034"},"modified":"2017-08-15T12:52:22","modified_gmt":"2017-08-15T16:52:22","slug":"today-wins-demo-grows-lead","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/08\/15\/today-wins-demo-grows-lead\/","title":{"rendered":"\u2018TODAY\u2019 WINS DEMO, GROWS LEAD"},"content":{"rendered":"

TODAY Tops GMA in the Key Demo for 85 Straight Weeks, Best Streak in More Than 4 Years\u00a0<\/strong><\/p>\n

TODAY Delivers 8-Week Highs in All Demos\u00a0and Biggest Week-to-Week Growth Across the Board<\/strong><\/p>\n

TODAY Posts Largest Demo Lead in 6 Weeks and Narrowest Total Viewer Gap with GMA in 7 Months<\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date\u00a0<\/strong><\/p>\n

TODAY Grows Its Key Demo Advantage Over GMA Vs. Last Season\u00a0<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 August 15, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show topping ABC\u2019s \u201cGood Morning America\u201d yet again in the key demo A25-54 for the week. TODAY has now won 101 of the last 102 weeks in the key demo (85 straight weeks), its best streak in more than four years. Of the morning news shows, TODAY delivered the biggest week-to-week growth across the board posting eight-week highs among A25-54 and A18-49.\u00a0 TODAY also had its best key demo \u00a0delivery in eight weeks and widest advantages over GMA in six weeks. TODAY posted its best total viewer delivery in seven weeks, and its closest total viewer gap with GMA in seven months, since January.<\/p>\n

TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has increased its A25-54 advantage over GMA by 8% versus last season.<\/p>\n

Note: Year-to year numbers are compared to last year\u2019s Rio Olympics.\u00a0 <\/em><\/p>\n

TODAY HIGHLIGHTS:<\/strong>\u00a0\u00a0\u00a0<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.72<\/strong><\/td>\n12<\/strong><\/td>\n3,800<\/strong><\/td>\n0.80<\/strong><\/td>\n1,027<\/strong><\/td>\n1.16<\/strong><\/td>\n1,392<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.33<\/td>\n10<\/td>\n3,220<\/td>\n0.45<\/td>\n577<\/td>\n0.69<\/td>\n825<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n2.86<\/td>\n12<\/td>\n3,893<\/td>\n0.67<\/td>\n863<\/td>\n1.03<\/td>\n1,234<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY posted the biggest week-to-week growth across-the-board: 8-week highs among A25-54 and A18-49 demo viewers <\/strong><\/p>\n

Biggest P2+ delivery in 7 weeks, closest P2+ gap to GMA since January<\/strong><\/p>\n

TODAY averaged 1.392 million A25-54 viewers, leading GMA by +158,000 (+13%) and CBS This Morning by +567,000 (+69%)<\/strong><\/p>\n