{"id":2014,"date":"2017-07-28T14:00:14","date_gmt":"2017-07-28T18:00:14","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2014"},"modified":"2017-07-28T14:00:14","modified_gmt":"2017-07-28T18:00:14","slug":"today-wins-july-sweep","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/28\/today-wins-july-sweep\/","title":{"rendered":"\u2018TODAY\u2019 WINS JULY SWEEP"},"content":{"rendered":"<blockquote><p><strong>TODAY Is the #1 Morning Show for the July Sweep in the Key Demo<\/strong><\/p>\n<p><strong>TODAY Has Won 9 Straight Sweeps in the Key Demo<\/strong><\/p>\n<p><strong>TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 July 28, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show for the July 2017 Sweep winning the key demo A25-54.\u00a0 The win marks TODAY\u2019s ninth consecutive sweep victory in the key demo.\u00a0 TODAY has also won 82 straight weeks in the demo (98 of the last 99 weeks), its best streak in more than four years. Additionally, TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs season to date.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong>\u00a0\u00a0<strong>\u00a0<\/strong><\/p>\n<p><strong>July Sweep:<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg \u00a0<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr\u00a0<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps \u00a0<\/strong><\/td>\n<td><strong>P18-49\u00a0<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49\u00a0<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54\u00a0<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.61<\/strong><\/td>\n<td><strong>11<\/strong><\/td>\n<td><strong>3,614<\/strong><\/td>\n<td><strong>0.72<\/strong><\/td>\n<td><strong>920<\/strong><\/td>\n<td><strong>1.05<\/strong><\/td>\n<td><strong>1,263<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.34<\/td>\n<td>10<\/td>\n<td>3,212<\/td>\n<td>0.45<\/td>\n<td>572<\/td>\n<td>0.67<\/td>\n<td>805<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.82<\/td>\n<td>12<\/td>\n<td>3,812<\/td>\n<td>0.63<\/td>\n<td>813<\/td>\n<td>0.97<\/td>\n<td>1,166<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>A25-54: TODAY won its 9th consecutive sweep<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.263 million A25-54 viewers, leading GMA by +97,000 (+8%) and CBS This Morning by +458,000 (+57%)<\/li>\n<\/ul>\n<p><strong>A18-49: TODAY won its 11th consecutive sweep and 94th of the last 97 sweeps<\/strong><\/p>\n<ul>\n<li>TODAY averaged 920,000 A18-49 viewers, topping GMA by +107,000 (+13%) and CBS by +348,000 (+61%)<\/li>\n<\/ul>\n<p><strong>P2+: TODAY averaged 3.614 million total viewers, +402,000 (+13%) ahead of CBS.\u00a0 <\/strong><\/p>\n<p><strong>Season-to-date:<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<li>TODAY has increased its A25-54 advantage over GMA by 26% vs. last season while its A18-49 lead over GMA has improved by 5%<\/li>\n<\/ul>\n<p><strong>TODAY\u2019s total viewer gap vs. GMA has been reduced by 12% (-192,000 vs. -219,000 last season)<\/strong><\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Is the #1 Morning Show for the July Sweep in the Key Demo TODAY Has Won 9 Straight Sweeps in the Key Demo TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date NEW YORK \u2013 July 28, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show for the July 2017 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/28\/today-wins-july-sweep\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS JULY SWEEP<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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