{"id":1996,"date":"2017-07-18T11:21:31","date_gmt":"2017-07-18T15:21:31","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1996"},"modified":"2017-07-18T11:21:31","modified_gmt":"2017-07-18T15:21:31","slug":"today-is-1-again-in-the-demo-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in the Key Demo for 81 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n<p><strong>TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p>\n<p><strong>TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 July 18, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show topping ABC\u2019s \u201cGood Morning America\u201d once again in the key demo A25-54. TODAY has now won 81 straight weeks in the key demo (97 of the last 98 weeks), its best streak in more than four years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has cut the total viewer gap with GMA by 14% season to date (-191,000 vs. -223,000 last season).\u00a0\u00a0TODAY has also increased its A25-54 advantage over GMA by 30% versus last season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong>\u00a0\u00a0<strong>\u00a0<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.59<\/strong><\/td>\n<td><strong>11<\/strong><\/td>\n<td><strong>3,596<\/strong><\/td>\n<td><strong>0.71<\/strong><\/td>\n<td><strong>916<\/strong><\/td>\n<td><strong>1.05<\/strong><\/td>\n<td><strong>1,257<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.35<\/td>\n<td>10<\/td>\n<td>3,244<\/td>\n<td>0.45<\/td>\n<td>576<\/td>\n<td>0.68<\/td>\n<td>817<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.83<\/td>\n<td>12<\/td>\n<td>3,795<\/td>\n<td>0.63<\/td>\n<td>804<\/td>\n<td>0.96<\/td>\n<td>1,154<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>For the week, TODAY averaged 1.257 million A25-54 viewers, topping GMA by +103,000 (+9%) and CBS by +440,000 (+54%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 81 consecutive weeks (best streak in over four years) and 97 of the last 98 weeks<\/li>\n<li>TODAY delivered a 1.05 A25-54 rating, +0.09 points ahead of GMA and +0.37 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 916,000 A18-49 viewers, +112,000 (+14%) more than GMA and +340,000 (+59%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.71 A18-49 rating led GMA by +0.08 points and CBS by +0.26 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.596 million total viewers, leading CBS This Morning by +352,000 (+11%)<\/strong><\/p>\n<ul>\n<li>Week-to-week, TODAY improved the total viewer gap vs. GMA by 14% (-199,000 vs. -231,000 prior week)<\/li>\n<\/ul>\n<p><strong>Season-to-date:<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<li>TODAY has increased its A25-54 advantage over GMA by 30% vs. last season while its A18-49 lead over GMA has improved by 8%<\/li>\n<\/ul>\n<p><strong>TODAY\u2019s total viewer gap vs. GMA has been reduced by 14% (-191,000 vs. -223,000 last season)<\/strong><\/p>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 32.8 million unique visitors turning to TODAY.com in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 42 consecutive months (51 out of the last 52), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering 3.0x GMA on Yahoo\u2019s mobile visitor number in June 2017.<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in the Key Demo for 81 Straight Weeks, Best Streak in More Than 4 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season NEW YORK \u2013 July 18, 2017 \u2013 NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in the Key Demo for 81 Straight Weeks, Best Streak in More Than 4 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season NEW YORK \u2013 July 18, 2017 \u2013 NBC [...]Read More... from \u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T15:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO\",\"datePublished\":\"2017-07-18T15:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"keywords\":[\"feature\",\"Ratings\",\"TODAY\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/\",\"name\":\"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"datePublished\":\"2017-07-18T15:21:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"width\":1920,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2017\\\/07\\\/18\\\/today-is-1-again-in-the-demo-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/","og_locale":"en_US","og_type":"article","og_title":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases","og_description":"TODAY Tops GMA in the Key Demo for 81 Straight Weeks, Best Streak in More Than 4 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season NEW YORK \u2013 July 18, 2017 \u2013 NBC [...]Read More... from \u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/","og_site_name":"NBC News Press Releases","article_published_time":"2017-07-18T15:21:31+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO","datePublished":"2017-07-18T15:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/"},"wordCount":433,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature","Ratings","TODAY"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/","name":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2017-07-18T15:21:31+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/07\/18\/today-is-1-again-in-the-demo-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u2018TODAY\u2019 IS #1 AGAIN IN THE DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=1996"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=1996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=1996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=1996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}