{"id":1935,"date":"2017-06-06T11:33:58","date_gmt":"2017-06-06T15:33:58","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1935"},"modified":"2017-06-06T11:33:58","modified_gmt":"2017-06-06T15:33:58","slug":"today-is-1-for-75-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/06\/06\/today-is-1-for-75-weeks\/","title":{"rendered":"‘TODAY’ IS #1 FOR 75 WEEKS"},"content":{"rendered":"

TODAY Tops GMA in the Key Demo for 75 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n

TODAY Was #1 Outright In Total Viewers and All Demos Thursday<\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p>\n

GMA Posts Its Lowest Demo Average of All Time<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 June 6, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show topping ABC\u2019s \u201cGood Morning America\u201d once again in the key demo A25-54. TODAY has now won 75 straight weeks in the key demo (91 of the last 92 weeks), its best streak in more than four years. TODAY was also the number-one morning show outright last Thursday beating GMA in total viewers and all demos.\u00a0 Versus last year, \u00a0GMA was down the most in total viewers (-12%) while CBS was down the most in the key demo (-15%). \u00a0GMA posted its lowest Demo delivery of all time. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 39%, season to date versus last season.\u00a0TODAY has also cut the total viewer gap with GMA by 18% season to date (-187,000 vs. -228,000 last season).<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

*Please note all three programs were retitled on Monday due to the Memorial Day holiday and are based on four-day averages.<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.86<\/strong><\/td>\n12<\/strong><\/td>\n3,948<\/strong><\/td>\n0.88<\/strong><\/td>\n1,128<\/strong><\/td>\n1.23<\/strong><\/td>\n1,483<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.47<\/td>\n10<\/td>\n3,398<\/td>\n0.52<\/td>\n667<\/td>\n0.75<\/td>\n904<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n2.99<\/td>\n12<\/td>\n4,082<\/td>\n0.70<\/td>\n902<\/td>\n1.04<\/td>\n1,247<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY finished #1 across-the-board\u00a0on Thursday morning, leading GMA by +12,000 total viewers, +255,000 A25-54 viewers, and +240,000 A18-49 viewers<\/strong><\/p>\n

For the week, TODAY averaged 1.483 million A25-54 viewers, topping GMA by +236,000 (+19%) and CBS by +579,000 (+64%)<\/strong><\/p>\n