{"id":1897,"date":"2017-05-09T12:25:01","date_gmt":"2017-05-09T16:25:01","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1897"},"modified":"2017-05-09T12:25:01","modified_gmt":"2017-05-09T16:25:01","slug":"today-wins-big-in-demo-5","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/05\/09\/today-wins-big-in-demo-5\/","title":{"rendered":"&#8216;TODAY&#8217; WINS BIG IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in the Key Demo for 71 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n<p><strong>TODAY Posts Its Biggest Demo Delivery in 6 Weeks and Widest Margin Over GMA in 3 Weeks<\/strong><\/p>\n<p><strong>TODAY Notches Biggest Total Viewer Delivery in 8 Weeks<\/strong><\/p>\n<p><strong>TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 May 9, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show topping ABC\u2019s \u201cGood Morning America\u201d by wide margins once again in the key demo A25-54.\u00a0 TODAY has now won 71 straight weeks in the key demo (87 of the last 88 weeks), its best streak in more than four years. TODAY also posted its biggest key demo delivery in six weeks, its widest margin over GMA in three weeks, and its best total viewer delivery in eight weeks.\u00a0 TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 49%, season to date versus last season. TODAY has also cut the total viewer gap with GMA by 21% season to date (-187,000 vs. -236,000 last season).<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong><em>WEEK OF MAY 1<\/em><\/strong><\/p>\n<table width=\"547\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.07<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4237<\/strong><\/td>\n<td><strong>0.91<\/strong><\/td>\n<td><strong>1173<\/strong><\/td>\n<td><strong>1.33<\/strong><\/td>\n<td><strong>1596<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.63<\/td>\n<td>10<\/td>\n<td>3627<\/td>\n<td>0.56<\/td>\n<td>717<\/td>\n<td>0.83<\/td>\n<td>1000<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.26<\/td>\n<td>13<\/td>\n<td>4424<\/td>\n<td>0.77<\/td>\n<td>985<\/td>\n<td>1.14<\/td>\n<td>1375<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.596 million A25-54 viewers, outperforming GMA by +221,000 (+16%) and CBS by +596,000 (+60%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 71 consecutive weeks (best streak in over four years) and 87 of the last 88 weeks<\/li>\n<li>TODAY was the only program with week-to-week demo growth, up +5% (+83,000) and hitting its biggest A25-54 delivery in six weeks<\/li>\n<li>TODAY held its largest A25-54 advantage over GMA in three weeks and its widest margin over CBS since the week of 1\/30\/2017<\/li>\n<li>TODAY ranked #1 four out of five mornings in A25-54<\/li>\n<li>TODAY delivered a 1.33 A25-54 rating, +0.19 points ahead of GMA and +0.50 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.173 million A18-49 viewers, +188,000 (+19%) more than GMA and +456,000 (+64%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.91 A18-49 rating led GMA by +0.14 points and CBS by +0.35 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.237 million total viewers, leading CBS This Morning by +610,000 (+17%)<\/strong><\/p>\n<ul>\n<li>TODAY hit an eight-week high in total viewers, posting the biggest week-to-week growth among the morning shows (+207,000, or +5%)<\/li>\n<li>This was TODAY\u2019s biggest week-to-week gain of viewers since December 2016<\/li>\n<li>TODAY saw its widest total viewer margin over CBS since the week of 2\/27\/2017<\/li>\n<\/ul>\n<p><strong>Season-to-date:<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<li>TODAY has increased its A25-54 advantage over GMA by 49% vs. last season while its A18-49 lead over GMA has improved by 11%<\/li>\n<\/ul>\n<p><strong>TODAY\u2019s total viewer gap vs. GMA has been reduced by 21% (-187,000 vs. -236,000 last season)<\/strong><\/p>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><br \/>\nTODAY reached more consumers than GMA on Yahoo with over 35.7 million unique visitors turning to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/kixzvgew\/media.ne.cision.com\/l\/dazizsaw\/media.ne.cision.com\/l\/ikikdibw\/media.ne.cision.com\/l\/sugjvtzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0in March for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 39 consecutive months (48 out of the last 49),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/kixzvgew\/media.ne.cision.com\/l\/dazizsaw\/media.ne.cision.com\/l\/ikikdibw\/media.ne.cision.com\/l\/sugjvtzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/kixzvgew\/media.ne.cision.com\/l\/dazizsaw\/media.ne.cision.com\/l\/ikikdibw\/media.ne.cision.com\/l\/sugjvtzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.2x GMA on Yahoo\u2019s mobile visitor number in March 2017.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in the Key Demo for 71 Straight Weeks, Best Streak in More Than 4 Years TODAY Posts Its Biggest Demo Delivery in 6 Weeks and Widest Margin Over GMA in 3 Weeks TODAY Notches Biggest Total Viewer Delivery in 8 Weeks TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/05\/09\/today-wins-big-in-demo-5\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS BIG IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS BIG IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/05\/09\/today-wins-big-in-demo-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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