{"id":1877,"date":"2017-04-25T12:22:06","date_gmt":"2017-04-25T16:22:06","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1877"},"modified":"2017-04-25T12:22:06","modified_gmt":"2017-04-25T16:22:06","slug":"today-is-1-in-the-demo-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/25\/today-is-1-in-the-demo-4\/","title":{"rendered":"‘TODAY’ IS #1 IN THE DEMO"},"content":{"rendered":"

TODAY Tops GMA in the Key Demo for 69 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p>\n

TODAY Posts Biggest Key Demo and Total Viewer Deliveries in a Month<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 April 25, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d once again in the key demo A25-54. TODAY has now won 69 straight weeks in the key demo (85 of 86 weeks), its best streak in more than four years. TODAY posted its largest key demo delivery in four weeks, and its biggest total viewer delivery since March 6.\u00a0 TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 53%, season to date versus last season.\u00a0TODAY has also cut the total viewer gap with GMA by 23% season to date (-181,000 vs. -236,000 last season).\u00a0GMA posted its lowest key demo delivery since at least 1998.<\/p>\n

Additionally, TODAY was the number-one morning show for the month of March, the February sweep and for the first quarter of 2017 in the key demo.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

Week of April 17<\/strong><\/em><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong> Rtg<\/strong><\/td>\nHH<\/strong> Shr<\/strong><\/td>\nP2+<\/strong> Imps<\/strong><\/td>\nP18-49<\/strong> Rtg<\/strong><\/td>\nP18-49<\/strong> Imps<\/strong><\/td>\nP25-54<\/strong> Rtg<\/strong><\/td>\nP25-54<\/strong> Imps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.02<\/strong><\/td>\n12<\/strong><\/td>\n4168<\/strong><\/td>\n0.93<\/strong><\/td>\n1198<\/strong><\/td>\n1.30<\/strong><\/td>\n1564<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.72<\/td>\n11<\/td>\n3705<\/td>\n0.57<\/td>\n733<\/td>\n0.85<\/td>\n1015<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.24<\/td>\n13<\/td>\n4450<\/td>\n0.77<\/td>\n986<\/td>\n1.16<\/td>\n1398<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For the week, TODAY averaged 1.564 million A25-54 viewers, outperforming GMA by +166,000 (+12%) and CBS by +549,000 (+54%)<\/strong><\/p>\n