{"id":1868,"date":"2017-04-18T13:23:38","date_gmt":"2017-04-18T17:23:38","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1868"},"modified":"2017-04-18T13:23:38","modified_gmt":"2017-04-18T17:23:38","slug":"today-is-1-in-the-demo-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/18\/today-is-1-in-the-demo-3\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 IN THE DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in the Key Demo for 68 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n<p><strong>TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p>\n<p><strong>GMA Posts Its Lowest Key Demo Delivery Since at Least 1998<\/strong><\/p>\n<p><strong>TODAY Cuts the Total Viewer Gap with GMA\u00a0Week to Week, Year Over Year &amp; Vs. Last Season<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 April 18, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d once again in the key demo A25-54. TODAY has now won 68 straight weeks in the key demo (84 of 85 weeks), its best streak in more than four years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 53%, season to date.\u00a0TODAY has also cut the total viewer gap with GMA by 25% season to date (-177,000 vs. -237,000 last season).\u00a0GMA posted its lowest key demo delivery since at least 1998.<\/p>\n<p>Additionally, TODAY was the number-one morning show for the month of March, the February sweep and for the first quarter of 2017 in the key demo.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em><strong>Week of April 10<\/strong><\/em><\/p>\n<table width=\"547\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.90<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4066<\/strong><\/td>\n<td><strong>0.90<\/strong><\/td>\n<td><strong>1155<\/strong><\/td>\n<td><strong>1.26<\/strong><\/td>\n<td><strong>1515<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.59<\/td>\n<td>10<\/td>\n<td>3575<\/td>\n<td>0.55<\/td>\n<td>702<\/td>\n<td>0.84<\/td>\n<td>1010<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.14<\/td>\n<td>13<\/td>\n<td>4247<\/td>\n<td>0.72<\/td>\n<td>929<\/td>\n<td>1.07<\/td>\n<td>1289<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>For the week, TODAY averaged 1.515 million A25-54 viewers, outperforming GMA by +226,000 (+18%) and CBS by +505,000 (+50%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 68 consecutive weeks (best streak in over four years) and 84 of the last 85 weeks<\/li>\n<li>TODAY posted its best demo advantages over GMA and CBS in three weeks<\/li>\n<li>Versus GMA, TODAY\u2019s A25-54 advantage improved by 79% week-to-week (+226,000 vs. +126,000 prior week) and by 23% year-over-year (+226,000 vs. +183,000 last year)<\/li>\n<li>TODAY delivered a 1.26 A25-54 rating, +0.19 points ahead of GMA and +0.42 points more than CBS<\/li>\n<li><strong>GMA posted its lowest A25-54 delivery since at least 1990<\/strong><\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.155 million A18-49 viewers, +226,000 (+24%) more than GMA and +453,000 (+65%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY posted its best A18-49 lead over GMA in three weeks and over CBS since the week of 3\/13\/2017<\/li>\n<li>TODAY improved its A18-49 advantage over GMA by 55% week-to-week and by 53% versus the same week last season<\/li>\n<li>TODAY\u2019s 0.90 A18-49 rating led GMA by +0.18 points and CBS by +0.35 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.066 million total viewers, leading CBS This Morning by +491,000 (+14%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed GMA\u2019s total viewer lead by 38% week-to-week (-181,000 vs. -290,000 prior week)<\/li>\n<li><strong>TODAY trailed GMA by just -181,000 viewers, its narrowest in three weeks <\/strong><\/li>\n<\/ul>\n<p><strong><u>Season-to-date:<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<li>TODAY has increased its A25-54 advantage over GMA by 53% vs. last season while its A18-49 lead over GMA has improved by 10%<\/li>\n<\/ul>\n<p><strong>TODAY\u2019s total viewer gap vs. GMA has been reduced by 25% (-177,000 vs. -237,000 last season)<\/strong><\/p>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><br \/>\nTODAY reached more consumers than GMA on Yahoo with over 35.7 million unique visitors turning to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/zefmutzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0in March for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 39 consecutive months (48 out of the last 49),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/zefmutzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/zefmutzv\/media.ne.cision.com\/l\/aranmbwv\/www.today.com\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.2x GMA on Yahoo\u2019s mobile visitor number in March 2017.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in the Key Demo for 68 Straight Weeks, Best Streak in More Than 4 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date GMA Posts Its Lowest Key Demo Delivery Since at Least 1998 TODAY Cuts the Total Viewer Gap with GMA\u00a0Week to Week, Year Over Year &amp; [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/18\/today-is-1-in-the-demo-3\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 IN THE DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; 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