{"id":1852,"date":"2017-04-04T11:17:54","date_gmt":"2017-04-04T15:17:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1852"},"modified":"2017-04-04T11:17:54","modified_gmt":"2017-04-04T15:17:54","slug":"today-is-1-in-the-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/04\/today-is-1-in-the-demo-2\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 IN THE DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in the Key Demo for 66 Straight Weeks, Best Streak in More Than 4 Years<\/strong><\/p>\n<p><strong>TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 April 4, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d once again in the key demo A25-54.\u00a0 TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date.<\/p>\n<p>Additionally, TODAY was the number-one morning show for the month of March, the February sweep and for the first quarter of 2017 in the key demo.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong><em>Week of March 27<\/em><\/strong><\/p>\n<table width=\"547\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.87<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,015<\/strong><\/td>\n<td><strong>0.91<\/strong><\/td>\n<td><strong>1,168<\/strong><\/td>\n<td><strong>1.28<\/strong><\/td>\n<td><strong>1,544<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>CBS THIS MORNING<\/strong><\/td>\n<td><strong>2.64<\/strong><\/td>\n<td><strong>11<\/strong><\/td>\n<td><strong>3,639<\/strong><\/td>\n<td><strong>0.59<\/strong><\/td>\n<td><strong>753<\/strong><\/td>\n<td><strong>0.87<\/strong><\/td>\n<td><strong>1,046<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>GOOD MORNING AMERICA<\/strong><\/td>\n<td><strong>3.13<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,240<\/strong><\/td>\n<td><strong>0.75<\/strong><\/td>\n<td><strong>966<\/strong><\/td>\n<td><strong>1.11<\/strong><\/td>\n<td><strong>1,332<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.544 million A25-54 viewers, outperforming GMA by +212,000 (+16%) and CBS by +498,000 (+48%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 66 consecutive weeks (best streak in over four years) and 82 of the last 83 weeks<\/li>\n<li>Compared to the same week last season, TODAY\u2019s advantage over GMA was up 36% (+212,000 vs. +156,000 last year)<\/li>\n<li>TODAY delivered a 1.28 A25-54 rating, +0.17 points ahead of GMA and +0.41 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.168 million A18-49 viewers, +202,000 (+21%) more than GMA and +415,000 (+55%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.91 A18-49 rating led GMA by +0.16 points and CBS by +0.32 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.015 million total viewers, leading CBS This Morning by +376,000 (+10%)<\/strong><\/p>\n<p><strong>Season-to-date:<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 40 million unique visitors turning to <a href=\"http:\/\/media.ne.cision.com\/l\/shvxdbzv\/www.today.com\">TODAY.com<\/a> in February for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 38 consecutive months (47 out of the last 48), <a href=\"http:\/\/media.ne.cision.com\/l\/shvxdbzv\/www.today.com\">TODAY.com<\/a> has reached more mobile consumers than GMA on Yahoo. <a href=\"http:\/\/media.ne.cision.com\/l\/shvxdbzv\/www.today.com\">TODAY.com<\/a> has gone from parity in mobile unique visitors in September 2013 to delivering more than 4.3x GMA on Yahoo\u2019s mobile visitor number in February 2017.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in the Key Demo for 66 Straight Weeks, Best Streak in More Than 4 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date NEW YORK \u2013 April 4, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d once again in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/04\/today-is-1-in-the-demo-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 IN THE DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1852","post","type-post","status-publish","format-standard","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; IS #1 IN THE DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/04\/04\/today-is-1-in-the-demo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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