{"id":1844,"date":"2017-03-28T12:40:22","date_gmt":"2017-03-28T16:40:22","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1844"},"modified":"2017-03-28T12:40:22","modified_gmt":"2017-03-28T16:40:22","slug":"today-wins-6th-straight-quarter-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/03\/28\/today-wins-6th-straight-quarter-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS 6th STRAIGHT QUARTER IN DEMO"},"content":{"rendered":"<blockquote><p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">TODAY Wins 6th Straight Quarter, 19th Straight Month, and 65th\u00a0Straight Week\u00a0in the Key Demo A25-54<\/span><\/strong><\/p>\n<p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">TODAY Posts Its Largest 1st Quarter and March Wins in 5 Years<\/span><\/strong><\/p>\n<p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/span><\/strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">\u00a0<\/span><\/p><\/blockquote>\n<p>NEW YORK \u2013 March 28, 2017 \u2013 NBC News\u2019 TODAY posted big wins as the number-one morning show last week, for the month of March, and for the first quarter 2017, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo 25-54 in all three measures.\u00a0 This marks TODAY\u2019s sixth straight quarterly win, its 19th straight monthly win, and its 65th straight weekly win in the key demo.\u00a0 TODAY delivered its biggest first quarter and March wins over GMA in five years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 35% closer (-168,000 versus -257,000) versus last season.<\/p>\n<p>Additionally, TODAY won the February sweep in the key demo, and last year, TODAY won eight weeks in total viewers including the week of the presidential election, the month of December, and the third quarter.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong><u>1st\u00a0QUARTER 2017<\/u><\/strong><\/p>\n<p><strong>TODAY averaged 1.662 million A25-54 viewers, leading GMA by +183,000 (+12%) and CBS by +591,000 (+55%)<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 in A25-54 for 6 straight quarters<\/li>\n<li>This is TODAY\u2019s biggest 1Q win over GMA in the demo since 2012<\/li>\n<li>Compared to 1Q\u201916, TODAY improved its advantage over GMA by 19% (+183,000 vs. +154,000 last year)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.235 million A18-49 viewers, topping GMA by +156,000 (+14%) and CBS by +455,000 (+58%)<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 in A18-49 for 17 consecutive quarters and in 89 of the last 90 quarters (dating back to 4Q 1994)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.327 million total viewers, leading CBS This Morning by +633,000 (+17%)<\/strong><\/p>\n<p><strong><u>MARCH 2017<\/u><\/strong><\/p>\n<p><strong>TODAY averaged 1.633 million A25-54 viewers, +188,000 (+13%) more than GMA and +563,000 (+53%) more than CBS<\/strong><\/p>\n<ul>\n<li>TODAY posted its 19th consecutive monthly win among A25-54 (and 20th of the last 21 months)<\/li>\n<li>TODAY improved its advantage over GMA versus the prior month (by 44%) and the same month last year (up 14%)<\/li>\n<li>TODAY had its biggest March win over GMA since 2012<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.236 million A18-49 viewers, leading ABC by +160,000 (+15%) and CBS by +464,000 (+60%)<\/strong><\/p>\n<ul>\n<li>TODAY has won 24 consecutive months among A18-49 viewers<\/li>\n<li>TODAY improved its A18-49 lead over GMA versus prior month (up 25%) and the same month in 2016 (up 28%)<\/li>\n<li>TODAY had its best March A18-49 advantage over GMA in five years<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.206 million total viewers, leading CBS by +567,000 (+16%)<\/strong><\/p>\n<p><strong><u>WEEK OF MARCH 20-26, 2017<\/u><\/strong><\/p>\n<table width=\"547\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HHRtg<\/strong><\/td>\n<td><strong>HHShr<\/strong><\/td>\n<td><strong>P2+Imps<\/strong><\/td>\n<td><strong>P18-49Rtg<\/strong><\/td>\n<td><strong>P18-49Imps<\/strong><\/td>\n<td><strong>P25-54Rtg<\/strong><\/td>\n<td><strong>P25-54Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.95<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4100<\/strong><\/td>\n<td><strong>0.95<\/strong><\/td>\n<td><strong>1217<\/strong><\/td>\n<td><strong>1.35<\/strong><\/td>\n<td><strong>1624<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.58<\/td>\n<td>10<\/td>\n<td>3543<\/td>\n<td>0.60<\/td>\n<td>766<\/td>\n<td>0.88<\/td>\n<td>1057<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.15<\/td>\n<td>13<\/td>\n<td>4268<\/td>\n<td>0.77<\/td>\n<td>991<\/td>\n<td>1.13<\/td>\n<td>1353<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY was the #1 morning news broadcast across-the-board on Monday, leading GMA by +239,000 total viewers, +394,000 A25-54 viewers, and +317,000 A18-49 viewers<\/strong><\/p>\n<p><strong>For the week, TODAY averaged 1.629 million A25-54 viewers, outperforming GMA by +271,000 (+20%) and CBS by +567,000 (+54%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 65 consecutive weeks (best streak in over four years) and 81 of the last 82 weeks<\/li>\n<li>TODAY improved its A25-54 lead over GMA for the fourth straight week, hitting its widest advantage since the week of 12\/12\/2016<\/li>\n<li>Compared to the same week last season, TODAY\u2019s advantage over GMA was up 51% (+271,000 vs. +180,000 last year)<\/li>\n<li>TODAY delivered a 1.35 A25-54 rating, +0.22 points ahead of GMA and +0.47 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.217 million A18-49 viewers, +226,000 (+23%) more than GMA and +451,000 (+59%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s lead over GMA was up 22% compared to the same week last season (+226,000 vs. +185,000 last year)<\/li>\n<li>TODAY\u2019s 0.95 A18-49 rating led GMA by +0.18 points and CBS by +0.35 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.100 million total viewers, leading CBS This Morning by +557,000 (+16%)<\/strong><\/p>\n<ul>\n<li>Week-to-week, TODAY closed the gap with GMA by 32% (-168,000 vs. -247,000 prior week) and improved its lead over CBS by 13% (+557,000 vs. +492,000 prior week)<\/li>\n<li>TODAY\u2019s total viewer delivery increased by +72,000 (+2%) week-to-week<\/li>\n<\/ul>\n<p><strong><u>Season-to-date:<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 and A18-49 leads over GMA have reached five-year highs<\/li>\n<li>TODAY has increased its A25-54 advantage over GMA by 64% vs. last season while its A18-49 lead over GMA has improved by 9%<\/li>\n<\/ul>\n<p><strong>TODAY\u2019s total viewer gap vs. GMA has been reduced by 32% (-168,000 vs. -247,000 last season)\u00a0<\/strong><\/p>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">TODAY reached more consumers than GMA on Yahoo with over 40 million unique visitors turning to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/usgjknxv\/media.ne.cision.com\/l\/aszmmawu\/www.today.com\">TODAY.com<\/a>\u00a0in February for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 38 consecutive months (47 out of the last 48),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/usgjknxv\/media.ne.cision.com\/l\/aszmmawu\/www.today.com\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/usgjknxv\/media.ne.cision.com\/l\/aszmmawu\/www.today.com\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 4.3x GMA on Yahoo\u2019s mobile visitor number in February 2017.<\/span><\/p>\n<p><span style=\"line-height: 1.5\">###<\/span><\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 6th Straight Quarter, 19th Straight Month, and 65th\u00a0Straight Week\u00a0in the Key Demo A25-54 TODAY Posts Its Largest 1st Quarter and March Wins in 5 Years TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date\u00a0 NEW YORK \u2013 March 28, 2017 \u2013 NBC News\u2019 TODAY posted big wins as the number-one [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/03\/28\/today-wins-6th-straight-quarter-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS 6th STRAIGHT QUARTER IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS 6th STRAIGHT QUARTER IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/03\/28\/today-wins-6th-straight-quarter-in-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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