{"id":1837,"date":"2017-03-21T12:19:56","date_gmt":"2017-03-21T16:19:56","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1837"},"modified":"2017-03-21T12:19:56","modified_gmt":"2017-03-21T16:19:56","slug":"today-wins-outright-monday-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/03\/21\/today-wins-outright-monday-3\/","title":{"rendered":"‘TODAY’ WINS OUTRIGHT MONDAY"},"content":{"rendered":"

TODAY Topped GMA in Total Viewers and All Demos Monday<\/span><\/strong><\/p>\n

TODAY Tops GMA in the Key Demo for 64 Straight Weeks, Best Streak in More Than 4 Years<\/span><\/strong><\/p>\n

TODAY Posts Its Best Key Demo Lead Over GMA in 3 Months<\/span><\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/span><\/strong>\u00a0<\/span><\/p><\/blockquote>\n

NEW YORK \u2013 March 21, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show last Monday, topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos. TODAY also won the week in the key A25-54 demo, beating GMA by +235,000 viewers, its best lead in three months. \u00a0TODAY has now won 64 straight weeks in the key demo (80 of 81 weeks), its best streak in more than four years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 35% closer (-168,000 versus -257,000) versus last season.<\/p>\n

Additionally, TODAY won the February sweep in the key demo, and last year, TODAY won eight weeks in total viewers including the week of the presidential election, the month of December, and the third quarter.<\/p>\n

*Please note: TODAY is based on a 4-day average for the week of March 13 due to Tuesday\u2019s winter storm.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

Week of March 13<\/strong><\/em><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>\u00a0Rtg<\/strong><\/td>\nHH<\/strong>\u00a0Shr<\/strong><\/td>\nP2+<\/strong>\u00a0Imps<\/strong><\/td>\nP18-49<\/strong>\u00a0Rtg<\/strong><\/td>\nP18-49<\/strong>\u00a0Imps<\/strong><\/td>\nP25-54<\/strong>\u00a0Rtg<\/strong><\/td>\nP25-54<\/strong>\u00a0Imps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.94<\/strong><\/td>\n12<\/strong><\/td>\n4106<\/strong><\/td>\n0.98<\/strong><\/td>\n1256<\/strong><\/td>\n1.36<\/strong><\/td>\n1629<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.59<\/td>\n11<\/td>\n3614<\/td>\n0.60<\/td>\n767<\/td>\n0.90<\/td>\n1084<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.19<\/td>\n13<\/td>\n4353<\/td>\n0.80<\/td>\n1021<\/td>\n1.16<\/td>\n1394<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.629 million A25-54 viewers, outperforming GMA by +235,000 (+17%) and CBS by +545,000 (+50%)<\/strong><\/p>\n