{"id":1777,"date":"2017-02-07T13:48:45","date_gmt":"2017-02-07T18:48:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1777"},"modified":"2017-02-07T13:48:45","modified_gmt":"2017-02-07T18:48:45","slug":"today-wins-week-again-in-demo-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/02\/07\/today-wins-week-again-in-demo-3\/","title":{"rendered":"‘TODAY’ WINS WEEK AGAIN IN DEMO"},"content":{"rendered":"

TODAY Tops GMA Once Again in the Key Demo A25-54<\/strong><\/p>\n

TODAY Wins Outright Wednesday in Total Viewers and All Demos<\/strong><\/p>\n

TODAY Has Been #1 in the Key Demo for 58 Straight Weeks, a First in More Than 4 Years<\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 February 7, 2017 \u2013 NBC News\u2019 TODAY was once again the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54.\u00a0 TODAY has won 58 straight weeks in the key demo (74 of 75 weeks), a first in more than four years. TODAY was also the top-rated morning show outright Wednesday, beating GMA in total viewers and all demos.\u00a0 TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 59% closer (-114,000 versus -281,000) versus last season.\u00a0Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

Week of January 30:<\/strong><\/em><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.11<\/strong><\/td>\n12<\/strong><\/td>\n4,366<\/strong><\/td>\n0.97<\/strong><\/td>\n1,246<\/strong><\/td>\n1.40<\/strong><\/td>\n1,680<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.74<\/td>\n10<\/td>\n3,785<\/td>\n0.61<\/td>\n787<\/td>\n0.90<\/td>\n1,084<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.40<\/td>\n13<\/td>\n4,601<\/td>\n0.86<\/td>\n1,103<\/td>\n1.25<\/td>\n1,505<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY finished #1 across-the-board on Wednesday, leading GMA by +7,000 total viewers, +289,000 A25-54 viewers, and +231,000 A18-49 viewers<\/strong><\/p>\n