{"id":1760,"date":"2017-01-24T12:28:16","date_gmt":"2017-01-24T17:28:16","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1760"},"modified":"2017-01-24T12:28:16","modified_gmt":"2017-01-24T17:28:16","slug":"today-wins-week-again-in-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/01\/24\/today-wins-week-again-in-demo-2\/","title":{"rendered":"‘TODAY’ WINS WEEK AGAIN IN DEMO"},"content":{"rendered":"

TODAY Tops GMA Once Again in the Key Demo A25-54<\/strong><\/p>\n

TODAY Has Been #1 in the Key Demo for 56 Straight Weeks, a First in More Than 4 Years<\/strong><\/p>\n

TODAY\u2019s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 January 24, 2017 \u2013 NBC News\u2019 TODAY was once again the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54.\u00a0 TODAY has won 56 straight weeks in the key demo (72 of 73 weeks), a first in more than four years. TODAY\u2019s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date. TODAY has almost doubled its key demo advantage over GMA, and the total viewer gap between the two shows is 67% closer (-98,000 versus -298,000) versus last season.\u00a0Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.<\/p>\n

*Please note:\u00a0The morning news shows were based on 3-day averages due to Monday\u2019s Martin Luther King holiday and Friday\u2019s coverage of the Presidential Inauguration.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

Week of January 16:<\/em><\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.17<\/strong><\/td>\n12<\/strong><\/td>\n4,404<\/strong><\/td>\n0.95<\/strong><\/td>\n1,219<\/strong><\/td>\n1.41<\/strong><\/td>\n1,696<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.65<\/td>\n10<\/td>\n3,671<\/td>\n0.60<\/td>\n775<\/td>\n0.86<\/td>\n1,029<\/td>\n<\/tr>\n
OOD MORNING AMERICA<\/td>\n3.43<\/td>\n13<\/td>\n4,687<\/td>\n0.82<\/td>\n1,055<\/td>\n1.25<\/td>\n1,506<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For the week, TODAY averaged 1.696 million A25-54 viewers, outperforming GMA by +190,000 (+13%) and CBS by +667,000 (+65%)<\/strong><\/p>\n