{"id":1737,"date":"2017-01-10T12:13:19","date_gmt":"2017-01-10T17:13:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1737"},"modified":"2017-01-10T12:13:19","modified_gmt":"2017-01-10T17:13:19","slug":"today-wins-again-in-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/01\/10\/today-wins-again-in-demo-2\/","title":{"rendered":"‘TODAY’ WINS AGAIN IN DEMO"},"content":{"rendered":"

TODAY Tops GMA in the Key Demo for the Week<\/strong><\/p>\n

TODAY Has Been #1 in the Key Demo for 54 Straight Weeks, a First in 4 Years<\/strong><\/p>\n

TODAY Has More than Doubled Its Key Demo Advantage Over GMA<\/strong><\/p>\n

Season-to-Date, TODAY Is Posting Its Biggest Demo Wins in 5 Years<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 January 10, 2017 \u2013 NBC News\u2019 TODAY was the number-one morning show topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54 once again for the week.\u00a0 TODAY has now won the key demo for 54 straight weeks, a first in four years. Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA in five years.\u00a0 Versus last season, TODAY has more than doubled its key demo advantage over GMA, and the total viewer gap between the two shows is 71% closer (-92,000 versus -318,000).\u00a0Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election and the month of December.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

Week of January 2:<\/strong><\/em><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.29<\/strong><\/td>\n13<\/strong><\/td>\n4,559<\/strong><\/td>\n1.00<\/strong><\/td>\n1,286<\/strong><\/td>\n1.46<\/strong><\/td>\n1,755<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.70<\/td>\n11<\/td>\n3,719<\/td>\n0.60<\/td>\n767<\/td>\n0.89<\/td>\n1,068<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.43<\/td>\n13<\/td>\n4,706<\/td>\n0.88<\/td>\n1,129<\/td>\n1.30<\/td>\n1,567<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY showed the biggest across-the-board gains vs. prior week<\/strong><\/p>\n

TODAY averaged 1.755 million A25-54 viewers, outperforming GMA by +188,000 (+12%) and CBS by +687,000 (+64%)<\/strong><\/p>\n