{"id":1736,"date":"2017-01-10T10:36:59","date_gmt":"2017-01-10T15:36:59","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1736"},"modified":"2017-01-10T10:36:59","modified_gmt":"2017-01-10T15:36:59","slug":"nbc-nightly-news-with-lester-holt-wins-the-demo-again-8","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/01\/10\/nbc-nightly-news-with-lester-holt-wins-the-demo-again-8\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN"},"content":{"rendered":"<p><strong><em>Nightly News Holds Biggest Demo Lead over ABC to Start a Season in Three Years<\/em><\/strong><\/p>\n<p><strong><em>The NBC News Broadcast Ranks #1 in A25-54 and A18-49 for 75 of the last 76 Weeks<\/em><\/strong><\/p>\n<p>NEW YORK (January 10, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d ranked #1 in the demo for the week of January 2, averaging 2.5 million A25-54 viewers, leading \u201cABC World News Tonight\u201d by +193,000 (+9%) and \u201cCBS Evening News\u201d by +682,000 (+33%). \u00a0Excluding the Rio Olympics, Nightly drew its biggest A25-54 audience since the week of January 18, 2016 and posted the biggest A25-54 week-to-week increase, compared to the competition (+348,000, +16%).<\/p>\n<p>Among A18-49, Nightly News averaged 1.8 million viewers for the week, topping ABC by +100,000 (+6%) and CBS by +542,000 (+44%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 75 of the last 76 weeks.<\/p>\n<p>Nightly News averaged 9.8 million total viewers for the week, leading CBS Evening News by +1.6 million (+20%). The NBC News broadcast delivered its largest, non-Olympic audience since the week of January 18, 2016.<\/p>\n<p><em>NOTE: Due to the New Year\u2019s holiday, Nightly News and ABC are based on 4-day averages (Tue-Fri) while CBS is based on a 5-day average. <\/em><\/p>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly News averaged 2.475 million A25-54 viewers, outperforming ABC by +193,000 (+9%) and CBS by +682,000 (+33%).<\/li>\n<li>Nightly News averaged 1.775 million A18-49 viewers, topping ABC by +100,000 (+6%) and CBS by +542,000 (+22%).<\/li>\n<li>Nightly News averaged 9.769 million total viewers, leading CBS Evening News\u201d by +1.649 million viewers (+20%).<\/li>\n<li>Nightly News has ranked #1 in A25-54 and A18-49 for 75 of the past 76 weeks.<\/li>\n<\/ul>\n<p><strong>Season Highlights: <\/strong><\/p>\n<ul>\n<li>Nightly News is having its best A25-54 lead over ABC to start a season in three years (2013-14).<\/li>\n<li>Versus last season, Nightly has increased its A25-54 lead over ABC by 36% (+261,000 vs +192,000 last year)<\/li>\n<\/ul>\n<p><strong>Week of January 2 \u2013 January 6, 2017:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td><strong>Total Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Viewers \u00a0 \u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>NBC \u00a0 \u00a0<\/strong><\/td>\n<td>9.769<\/td>\n<td>2.06<\/td>\n<td>2.475<\/td>\n<td>1.38<\/td>\n<td>1.775<\/td>\n<\/tr>\n<tr>\n<td><strong>CBS<\/strong><\/td>\n<td>8.120<\/td>\n<td>1.49<\/td>\n<td>1.793<\/td>\n<td>0.96<\/td>\n<td>1.233<\/td>\n<\/tr>\n<tr>\n<td><strong>ABC<\/strong><\/td>\n<td>9.962<\/td>\n<td>1.90<\/td>\n<td>2.282<\/td>\n<td>1.31<\/td>\n<td>1.675<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nightly News Holds Biggest Demo Lead over ABC to Start a Season in Three Years The NBC News Broadcast Ranks #1 in A25-54 and A18-49 for 75 of the last 76 Weeks NEW YORK (January 10, 2017) \u2013 \u201cNBC Nightly News with Lester Holt\u201d ranked #1 in the demo for the week of January 2, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/01\/10\/nbc-nightly-news-with-lester-holt-wins-the-demo-again-8\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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