{"id":1714,"date":"2016-12-28T13:41:12","date_gmt":"2016-12-28T18:41:12","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1714"},"modified":"2016-12-28T13:41:12","modified_gmt":"2016-12-28T18:41:12","slug":"today-wins-december-in-total-viewers-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/28\/today-wins-december-in-total-viewers-demo\/","title":{"rendered":"‘TODAY’ WINS DECEMBER IN TOTAL VIEWERS & DEMO"},"content":{"rendered":"

TODAY Wins First Non-Olympic Month In More Than 4 Years<\/strong><\/p>\n

TODAY Notches 4th Outright Weekly Win in 7 Weeks, 8th Weekly Win this Year<\/strong><\/p>\n

TODAY Has Been #1 in the Key Demo for 52 Straight Weeks, a First in 4 Years<\/strong><\/p>\n

TODAY Wins 5th Straight Quarter in the Key Demo<\/strong><\/p>\n

TODAY Wins Its 25th Straight Year in A18-49<\/strong><\/p>\n

TODAY Is the Only Show Up in the Key Demo While GMA and CBS Are Both Down Versus a Year Ago<\/strong><\/p>\n

Season-to-Date, TODAY Is Posting Its Biggest Demo Win Over GMA and Tightest Total Viewer Gap in 5 Years<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 December 28, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show in total viewers and all demos for the month of December, marking its first non-Olympic monthly win in more than four years (since June 2012). TODAY also won last week topping ABC\u2019s \u201cGood Morning America\u201d across the board.\u00a0 TODAY has won four of the last seven weeks outright, and eight weeks total this year including the week of the presidential election.\u00a0 Additionally, TODAY has won the key demo A25-54 for 52 straight weeks for the first time in four years. TODAY also won the fourth quarter in the key demo, its fifth straight quarterly win. TODAY has been the number-one morning show in A18-49 for 25 straight years. Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.\u00a0 TODAY is the only morning show up in the key demo while GMA and CBS are both down versus a year ago. TODAY is also up in total viewers and GMA is down.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

WEEK OF DECEMBER 12<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.43<\/strong><\/td>\n14<\/strong><\/td>\n4,770<\/strong><\/td>\n1.01<\/strong><\/td>\n1,294<\/strong><\/td>\n1.45<\/strong><\/td>\n1,741<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.65<\/td>\n10<\/td>\n3,653<\/td>\n0.60<\/td>\n772<\/td>\n0.87<\/td>\n1,047<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.38<\/td>\n13<\/td>\n4,643<\/td>\n0.83<\/td>\n1,063<\/td>\n1.27<\/td>\n1,525<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 4.770 million total viewers, leading Good Morning America by +127,000 (+3%) and CBS This Morning by +1.117 million (+31%)<\/strong><\/p>\n