{"id":1709,"date":"2016-12-20T10:44:45","date_gmt":"2016-12-20T15:44:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1709"},"modified":"2016-12-20T10:44:45","modified_gmt":"2016-12-20T15:44:45","slug":"today-wins-7th-week-in-total-viewers-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/20\/today-wins-7th-week-in-total-viewers-demo\/","title":{"rendered":"‘TODAY’ WINS 7th WEEK IN TOTAL VIEWERS & DEMO"},"content":{"rendered":"

TODAY Notches 3rd Outright Weekly Win in 6 Weeks, Biggest Non-Olympic Total Viewer Win in More Than 4 Years<\/strong><\/p>\n

TODAY Tops GMA By More Thank 200k Total Viewers for the Week<\/strong><\/p>\n

GMA and CBS Are Both Down in the Key Demo<\/strong><\/p>\n

Season-to-Date, TODAY Is Posting Its Biggest Demo Win Over GMA and Tightest Total Viewer Gap in 5 Years<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 December 20, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show outright last week topping ABC\u2019s \u201cGood Morning America\u201d by wide margins in total viewers and all demos.\u00a0 This marks TODAY\u2019s third across-the-board win in the last six weeks, and its biggest non-Olympic total viewer win over GMA since the week of 6\/4\/2012.\u00a0 TODAY has now won seven weeks this year in total viewers and all demos including the week of the presidential election, and TODAY also won the third quarter outright.\u00a0 Additionally, TODAY has won the key demo A25-54 for more than 16 consecutive months, 67 out of the last 68 weeks.\u00a0 Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.<\/p>\n

For the week of December 12, TODAY topped GMA by a giant 214k in total viewers, 302k in A25-54, and 299k in A18-49.\u00a0 GMA is the only morning show down in both total viewers and the key demo, and CBS is down in the key demo versus the same week last year.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

WEEK OF DECEMBER 12<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.54<\/strong><\/td>\n14<\/strong><\/td>\n4,962<\/strong><\/td>\n1.09<\/strong><\/td>\n1,400<\/strong><\/td>\n1.55<\/strong><\/td>\n1,865<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.73<\/td>\n10<\/td>\n3,736<\/td>\n0.61<\/td>\n779<\/td>\n0.92<\/td>\n1,100<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.47<\/td>\n13<\/td>\n4,748<\/td>\n0.86<\/td>\n1,101<\/td>\n1.30<\/td>\n1,563<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY won the week across-the-board for the 3rd time in the past 6 weeks. TODAY has now won 7 weeks across-the-board in 2016.<\/strong><\/p>\n