{"id":1700,"date":"2016-12-13T12:07:14","date_gmt":"2016-12-13T17:07:14","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1700"},"modified":"2016-12-13T12:07:14","modified_gmt":"2016-12-13T17:07:14","slug":"today-wins-outright-friday-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/13\/today-wins-outright-friday-2\/","title":{"rendered":"‘TODAY’ WINS OUTRIGHT FRIDAY"},"content":{"rendered":"

TODAY Topped GMA in Total Viewers and All Demos Friday<\/strong><\/p>\n

TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week<\/strong><\/p>\n

Season-to-Date, TODAY Is Posting Its Biggest Demo Win Over GMA and Tightest Total Viewer Gap in 5 Years<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 December 13, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show outright last Friday topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos.\u00a0 This marks TODAY\u2019s biggest non-Olympic Friday win over GMA in nine months, since 3\/4\/2016.\u00a0 TODAY also won the week in the key A25-54 demo topping GMA by a giant +282,000 viewers, its best advantage in a month.\u00a0TODAY has won the key demo for 50 consecutive weeks and 66 of the last 67 weeks.<\/p>\n

For the week of December 4, just 61,000 total viewers separated TODAY from GMA.\u00a0 TODAY\u2019s total viewer gap versus GMA is 77% closer than the same week last season. \u00a0GMA\u2019s averages are down the most of the morning shows versus\u00a0the same week last year.<\/p>\n

TODAY has won six weeks this year in total viewers and all demos including the week of the presidential election.\u00a0 TODAY also won the third quarter outright.\u00a0 Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.41<\/strong><\/td>\n13<\/strong><\/td>\n4,688<\/strong><\/td>\n1.07<\/strong><\/td>\n1,367<\/strong><\/td>\n1.50<\/strong><\/td>\n1,807<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.79<\/td>\n11<\/td>\n3,900<\/td>\n0.67<\/td>\n857<\/td>\n1.00<\/td>\n1,205<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.46<\/td>\n13<\/td>\n4,749<\/td>\n0.85<\/td>\n1,093<\/td>\n1.27<\/td>\n1,525<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY won Friday across-the-board over GMA in total viewers (+200,000), A25-54 viewers (+336,000), and A18-49 viewers (+356,000)<\/strong><\/p>\n