{"id":1690,"date":"2016-12-06T11:10:39","date_gmt":"2016-12-06T16:10:39","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1690"},"modified":"2016-12-06T11:10:39","modified_gmt":"2016-12-06T16:10:39","slug":"today-is-1-outright","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/06\/today-is-1-outright\/","title":{"rendered":"‘TODAY’ IS #1 OUTRIGHT"},"content":{"rendered":"

TODAY Tops GMA in Total Viewers and All Demos for the Week<\/strong><\/p>\n

TODAY Notches 2nd Weekly Win in 4 Weeks, Biggest Non-Olympic Total Viewer Win in More Than 4 Years<\/strong><\/p>\n

Season-to-Date, TODAY Is Posting Its Biggest Demo Win Over GMA and Tightest Total Viewer Gap in 5 Years<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 December 6, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show outright last week topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos.\u00a0 This marks TODAY\u2019s second weekly win in the last four weeks, and its biggest non-Olympic total viewer win over GMA since the week of 6\/18\/2012.\u00a0 TODAY has now won six weeks this year in total viewers and all demos including the week of the presidential election, and TODAY also won the third quarter outright.\u00a0 Additionally, TODAY has won the key demo A25-54 for more than 15 consecutive months, 65 out of the last 66 weeks.\u00a0 Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.<\/p>\n

For the week of November 28, TODAY topped GMA by 105k in total viewers, 269k in A25-54, and 279k in A18-49.\u00a0 GMA\u2019s averages are down the most of the morning shows versus\u00a0the same week last year.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

WEEK of NOVEMBER 28<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.40<\/strong><\/td>\n13<\/strong><\/td>\n4,740<\/strong><\/td>\n1.08<\/strong><\/td>\n1,388<\/strong><\/td>\n1.51<\/strong><\/td>\n1,819<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.71<\/td>\n10<\/td>\n3,774<\/td>\n0.60<\/td>\n771<\/td>\n0.94<\/td>\n1,129<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.40<\/td>\n13<\/td>\n4,635<\/td>\n0.86<\/td>\n1,109<\/td>\n1.29<\/td>\n1,550<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY ranked #1 across-the-board for the second time in the last four weeks<\/strong><\/p>\n

TODAY averaged 4.740 million total viewers, outperforming GMA by +105,000 (+2%) and CBS This Morning by +966,000 (+26%)<\/strong><\/p>\n