{"id":1687,"date":"2016-12-01T09:40:25","date_gmt":"2016-12-01T14:40:25","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1687"},"modified":"2016-12-01T09:40:25","modified_gmt":"2016-12-01T14:40:25","slug":"today-launches-2nd-annual-sharekindness-campaign-with-goal-of-one-million-acts-of-kindness","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/01\/today-launches-2nd-annual-sharekindness-campaign-with-goal-of-one-million-acts-of-kindness\/","title":{"rendered":"\u2018TODAY\u2019 LAUNCHES 2ND ANNUAL #SHAREKINDNESS CAMPAIGN WITH GOAL OF ONE MILLION ACTS OF KINDNESS"},"content":{"rendered":"<blockquote><p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">With original content across all platforms, TODAY aims to create, inspire and spotlight stories of empathy, generosity and humanity<\/span><\/strong><\/p>\n<p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">To kick off the month, Lady Gaga\u2019s Born This Way Foundation is launching The #ShareKindness Experience, featuring a LEGO\u00ae Kindness Counter<\/span><\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">NEW YORK \u2013\u00a0<a href=\"http:\/\/x-apple-data-detectors:\/12\">\u202a<\/a>December 1, 2016 \u2013 <a href=\"http:\/\/media.ne.cision.com\/l\/byiyithu\/www.today.com\/video\/today-s-sharekindness-campaign-aims-to-inspire-1-million-acts-of-generosity-818894403567\">TODAY\u2019s 2nd Annual #ShareKindness campaign has launched<\/a> with a commitment to promote and inspire one million acts of kindness across America. Together with various NBCUniversal brands, partners and sponsors, TODAY is rallying its audience behind one simple idea \u2013 growing the good in the world. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">Viewers can participate in #ShareKindness and help TODAY reach the one million goal in various ways, including sharing kindness content from <a href=\"http:\/\/media.ne.cision.com\/l\/byiyithu\/www.today.com\/kindness\">TODAY.com<\/a>, posting acts of kindness on social media with the hashtag #ShareKindness and joining fans on the TODAY Plaza for various activations throughout the month. The TODAY digital editorial team will also feature select #ShareKindness posts from users in their coverage.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">In addition, the #ShareKindness Experience is opening at 30 Rockefeller Center. Led by Lady Gaga\u2019s Born This Way Foundation, the experience will offer visitors the opportunity to engage with the campaign via a curated journey of kind acts. The space, which will be open through the month of December, will feature stations where visitors can participate in the kind activity of their choice, such as sending thank you notes to service members and military veterans or decorating a lunch bag for a child in need.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">To help count the one million acts of kindness, The LEGO Group has created a massive Kindness Counter, which will be displayed in the #ShareKindness Experience. Visually representing that no act of kindness is too small, LEGO\u00ae heart bricks will be dropped into the massive, customized vessel whenever #ShareKindness is used on Twitter or Instagram, to track progress towards the one million acts of kindness goal. Other ways to trigger the Kindness Counter include the sharing or posting of kind content or completing various #ShareKindness acts.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">\u201cWe saw such a positive response to our Season of Kindness Campaign last year that we decided to bring it back with #ShareKindness,\u201d\u00a0said Deborah Turness, President of NBC News.\u00a0\u201cWe\u2019re expanding it to include new groups across NBCUniversal and beyond, and hope our viewers will join us as we share kindness over the holidays and into the new year.&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">Other digital components of #ShareKindness month include a #ShareKindness bot for Facebook Messenger that both suggests kind acts and compliments for the user to do and give and a dedicated <a href=\"http:\/\/media.ne.cision.com\/l\/byiyithu\/nbcsharekindness.com\">website<\/a> that includes all content from TODAY and other partners and NBCUniversal brands. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">YMCA of the USA is supporting #ShareKindness by donating 10,000 acts of kindness from dedicated local Y staff, members and volunteers in communities nationwide, as part of its \u201cFor a better us\u201d campaign. The Y supports communities and those in need year round, and this holiday season they are proud to partner with TODAY on the #ShareKindness initiative. Other NBCUniversal brands and sponsors are participating in the project by committing to acts of kindness, promoting kind content on air and online, participating in various giveaways and more. <\/span><\/p>\n<p><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">Viewers can interact with #ShareKindness\u00a0on <a href=\"https:\/\/wpyadmin.ne.cision.com\/l\/byiyithu\/twitter.com\/NBCUKindness\">Twitter<\/a>, <a href=\"https:\/\/wpyadmin.ne.cision.com\/l\/byiyithu\/www.facebook.com\/nbcsharekindness\/?fref=ts\">Facebook<\/a> and <a href=\"https:\/\/wpyadmin.ne.cision.com\/l\/byiyithu\/www.instagram.com\/nbcsharekindness\">Instagram<\/a> or check out <a href=\"http:\/\/nbcsharekindness.com\">nbcsharekindness.com<\/a>. <\/span><\/p>\n<p><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">###<\/span><\/p>\n<p><strong><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">For more information contact:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10.0pt;font-family: 'Arial','sans-serif'\">Emily Passer<br \/>\nNBC News Digital<br \/>\n212-413-5544<br \/>\n<\/span><span style=\"font-family: 'Arial','sans-serif'\"><a href=\"mailto:Emily.Passer@nbcuni.com\"><span style=\"font-size: 10.0pt\">Emily.Passer@nbcuni.com<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With original content across all platforms, TODAY aims to create, inspire and spotlight stories of empathy, generosity and humanity To kick off the month, Lady Gaga\u2019s Born This Way Foundation is launching The #ShareKindness Experience, featuring a LEGO\u00ae Kindness Counter NEW YORK \u2013\u00a0\u202aDecember 1, 2016 \u2013 TODAY\u2019s 2nd Annual #ShareKindness campaign has launched with a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/12\/01\/today-launches-2nd-annual-sharekindness-campaign-with-goal-of-one-million-acts-of-kindness\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 LAUNCHES 2ND ANNUAL #SHAREKINDNESS CAMPAIGN WITH GOAL OF ONE MILLION ACTS OF KINDNESS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,19],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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