{"id":1683,"date":"2016-11-30T10:57:38","date_gmt":"2016-11-30T15:57:38","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1683"},"modified":"2016-11-30T10:57:38","modified_gmt":"2016-11-30T15:57:38","slug":"dateline-nbc-grows-in-every-demo-for-november-2016-sweeps-tops-friday-newsmagazine-competition-across-the-board","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/30\/dateline-nbc-grows-in-every-demo-for-november-2016-sweeps-tops-friday-newsmagazine-competition-across-the-board\/","title":{"rendered":"&#8220;DATELINE NBC&#8221; GROWS IN EVERY DEMO FOR NOVEMBER 2016 SWEEPS, TOPS FRIDAY NEWSMAGAZINE COMPETITION ACROSS THE BOARD"},"content":{"rendered":"<p><em><strong>25th Anniversary Season of Dateline Claims Biggest November Sweep Demo Wins in 10 Years <\/strong><\/em><\/p>\n<p><em><strong>Dateline Posts Biggest November Sweep Total Viewer Win over ABC in Two Years<\/strong><\/em><\/p>\n<p>NEW YORK \u2013 November 30, 2016 \u2013 \u201cDateline NBC\u201d ranked #1 among newsmagazines in its Friday night slot in every key demo for the November 2016 sweep period, averaging 4.76 million\u00a0total viewers, leading ABC\u2019s \u201c20\/20\u201d by +631,000 (15%). This represented Dateline\u2019s biggest total viewer win over ABC in a sweep period in two years. Dateline also grew across the board in every key demo. Versus November 2015 sweeps, Dateline was up in total viewers (+837,000 or 21%), A25-54 viewers (+130,000 or 8%) and A18-49 viewers (+79,000 or 7%).<\/p>\n<p>Dateline Friday also won the demos for the November 2016 \u00a0period, claiming its largest A25-54 and A18-49 sweep advantages in 10 years. Dateline averaged 1.7 million A25-54 viewers, leading ABC by +287,000 (+20%). Among A18-49, Dateline averaged 1.26 million viewers, topping ABC by +232,000 (+23%). Dateline\u2019s Friday night wins among A25-54 and A18-49 are its first November sweep victories in those demos in five years.<\/p>\n<p>Dateline was also one of four NBC News broadcasts to finish the recent November sweep period ranked #1 among the key A25-54 and A18-49 demos, joining \u201cNBC Nightly News with Lester Holt,\u201d \u201cTODAY\u201d and \u201cMeet the Press.\u201d It\u2019s the first time all four NBC News broadcasts accomplished the feat since 2002.<\/p>\n<p>Currently in its 25th anniversary season, Dateline is airing all-new, two-hour episodes on Friday nights.<\/p>\n<p><strong>November Sweeps Highlights:<\/strong><\/p>\n<ul>\n<li>Dateline Friday averaged 4.762 million total viewers, leadings \u201c20\/20\u201d by +631,000 (15%), the highest advantage in any sweep since November 2014.<\/li>\n<li>This represented Dateline\u2019s biggest sweep total viewer win over ABC in two years.<\/li>\n<li>Dateline Friday also won in A25-54 and A18-49 for the November 2016 sweep period, claiming the largest A25-54 and A18-49 sweep advantages in 10 years.<\/li>\n<li>Dateline averaged 1.69 million A25-54 viewers, leading ABC by +287,000 (+20%).<\/li>\n<li>Among A18-49, Dateline averaged 1.26 million viewers, topping ABC by +232,000 (+23%).<\/li>\n<\/ul>\n<p># # #<\/p>\n<p><strong>ABOUT DATELINE NBC<\/strong><\/p>\n<p>Dateline NBC is the longest-running series in NBC primetime history. Now in its 25th season, Dateline is anchored by Lester Holt, featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET\/8 p.m. CT, Dateline reaches more than 22 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer and Liz Cole is the executive producer. Follow \u201cDateline NBC\u201d on Facebook, Instagram and Twitter @datelinenbc.<\/p>\n<p># # #<\/p>\n<p>Dominique Cuce<br \/>\nNBC News<br \/>\n212-664-6192<br \/>\n<a href=\"mailto:dominique.cuce@nbcuni.com\">dominique.cuce@nbcuni.com<\/a><\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>25th Anniversary Season of Dateline Claims Biggest November Sweep Demo Wins in 10 Years Dateline Posts Biggest November Sweep Total Viewer Win over ABC in Two Years NEW YORK \u2013 November 30, 2016 \u2013 \u201cDateline NBC\u201d ranked #1 among newsmagazines in its Friday night slot in every key demo for the November 2016 sweep period, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/30\/dateline-nbc-grows-in-every-demo-for-november-2016-sweeps-tops-friday-newsmagazine-competition-across-the-board\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;DATELINE NBC&#8221; GROWS IN EVERY DEMO FOR NOVEMBER 2016 SWEEPS, TOPS FRIDAY NEWSMAGAZINE COMPETITION ACROSS THE BOARD<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[4],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dateline","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;DATELINE NBC&quot; 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