{"id":1679,"date":"2016-11-29T14:04:48","date_gmt":"2016-11-29T19:04:48","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1679"},"modified":"2016-11-29T14:04:48","modified_gmt":"2016-11-29T19:04:48","slug":"today-wins-nov-sweep-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/29\/today-wins-nov-sweep-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS NOV. SWEEP IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Topped GMA in the Key Demo for the 2016 November Sweep<\/strong><\/p>\n<p><strong>TODAY Posted Its Biggest November Sweep Demo Win and Narrowest Total Viewer Gap with GMA in 5 Years<\/strong><\/p>\n<p><strong>TODAY Has Won 5 Straight Sweeps in the Key Demo<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 November 29, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show for the 2016 November sweep topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54 by a giant +270,000.\u00a0 The win marks TODAY\u2019s biggest November sweep victory over GMA in five years, since 2011.\u00a0 TODAY posted its closest total viewer margin to GMA in a November sweep since 2011 with just 145,000 between the two shows.\u00a0 TODAY also won the sweep in A18-49 topping GMA by +232,000 viewers.\u00a0TODAY has now won the key demo for more than 15 consecutive months.<\/p>\n<p>For the week of November 21, TODAY was the number-one morning show in A25-54 and A18-49.\u00a0\u00a0 Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years<\/p>\n<p>*Please note:\u00a0Due to the Thanksgiving holiday, TODAY and GMA are based on 3-day averages (Mon-Wed) and CBS This Morning is based on a 2-day average (Mon-Tue).<\/p>\n<p>*Please also note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>NOVEMBER 2016 SWEEP<\/strong><\/p>\n<table width=\"557\">\n<tbody>\n<tr>\n<td width=\"172\"><strong>Net<\/strong><\/td>\n<td width=\"52\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"33\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"60\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\"><strong>TODAY<\/strong><\/td>\n<td width=\"52\"><strong>3.35<\/strong><\/td>\n<td width=\"33\"><strong>13<\/strong><\/td>\n<td width=\"60\"><strong>4,670<\/strong><\/td>\n<td width=\"60\"><strong>1.08<\/strong><\/td>\n<td width=\"60\"><strong>1,386<\/strong><\/td>\n<td width=\"60\"><strong>1.53<\/strong><\/td>\n<td width=\"60\"><strong>1,833<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\">CBS THIS MORNING<\/td>\n<td width=\"52\">2.74<\/td>\n<td width=\"33\">10<\/td>\n<td width=\"60\">3,802<\/td>\n<td width=\"60\">0.63<\/td>\n<td width=\"60\">804<\/td>\n<td width=\"60\">0.95<\/td>\n<td width=\"60\">1,142<\/td>\n<\/tr>\n<tr>\n<td width=\"172\">GOOD MORNING AMERICA<\/td>\n<td width=\"52\">3.49<\/td>\n<td width=\"33\">13<\/td>\n<td width=\"60\">4,815<\/td>\n<td width=\"60\">0.90<\/td>\n<td width=\"60\">1,154<\/td>\n<td width=\"60\">1.30<\/td>\n<td width=\"60\">1,563<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For the month of November 2016:<\/p>\n<ul>\n<li>\u00a0<strong>TODAY has now ranked #1 among A25-54 viewers for 15 consecutive months and 16 of the last 17 months<\/strong><\/li>\n<li>\u00a0<strong>TODAY has been the #1 morning program among A18-49 viewers for 20 consecutive months <\/strong><\/li>\n<\/ul>\n<p><strong>TODAY has ranked #1 in A25-54 for 5 consecutive sweep periods<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY averaged 1.833 million A25-54 viewers during the November sweep, leading GMA by +270,000 (+17%) and CBS This Morning by +61% (+691,000)<\/li>\n<li>\u00a0TODAY posted its biggest November sweep demo win over GMA since 2011, improving its advantage by 65% year-to-year (+270,000 vs. +164,000 in Nov\u201915)<\/li>\n<\/ul>\n<p><strong>TODAY has ranked #1 among A18-49 viewers for 8 consecutive sweeps and 87 of the last 90 sweeps (dating back to July 1994)<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY averaged 1.386 million A18-49 viewers, +232,000 (+20%) ahead of GMA and +582,000 (+72%) more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY posted its closest total viewer margin to GMA in a November sweep since 2011<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY averaged 4.670 million total viewers, +868,000 (+23%) higher than CBS<\/li>\n<li>\u00a0Versus the November 2015 sweep, TODAY reduced the total viewer gap vs. GMA by 30% (-207,000 vs. -145,000 in Nov\u201915)<\/li>\n<\/ul>\n<p><strong>WEEK of NOVEMBER 21<\/strong><\/p>\n<table width=\"557\">\n<tbody>\n<tr>\n<td width=\"172\"><strong>Net<\/strong><\/td>\n<td width=\"52\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"33\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"60\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\"><strong>TODAY<\/strong><\/td>\n<td width=\"52\"><strong>3.31<\/strong><\/td>\n<td width=\"33\"><strong>13<\/strong><\/td>\n<td width=\"60\"><strong>4,657<\/strong><\/td>\n<td width=\"60\"><strong>1.01<\/strong><\/td>\n<td width=\"60\"><strong>1,298<\/strong><\/td>\n<td width=\"60\"><strong>1.46<\/strong><\/td>\n<td width=\"60\"><strong>1,753<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\">CBS THIS MORNING<\/td>\n<td width=\"52\">2.83<\/td>\n<td width=\"33\">11<\/td>\n<td width=\"60\">3,989<\/td>\n<td width=\"60\">0.67<\/td>\n<td width=\"60\">860<\/td>\n<td width=\"60\">1.02<\/td>\n<td width=\"60\">1,229<\/td>\n<\/tr>\n<tr>\n<td width=\"172\">GOOD MORNING AMERICA<\/td>\n<td width=\"52\">3.62<\/td>\n<td width=\"33\">14<\/td>\n<td width=\"60\">5,024<\/td>\n<td width=\"60\">0.87<\/td>\n<td width=\"60\">1,121<\/td>\n<td width=\"60\">1.30<\/td>\n<td width=\"60\">1,565<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>For the week, TODAY averaged 1.753 million A25-54 viewers, outperforming GMA by +188,000 (+12%) and CBS This Morning by +524,000 (+43%)<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY has ranked #1 among A25-54 viewers for 48 consecutive weeks and 64 of the last 65 weeks<\/li>\n<li>\u00a0Compared to the same week last season, TODAY more than doubled its A25-54 advantage over GMA (+188,000 vs. +91,000 last year)<\/li>\n<li>\u00a0TODAY has now won 117 consecutive broadcasts in A25-54, dating back to June 10, 2016<\/li>\n<li>\u00a0TODAY delivered a 1.46 A25-54 rating, +0.16 points ahead of GMA and +0.44 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.298 million A18-49 viewers, +177,000 (+16%) more than GMA and +438,000 (+51%) higher than CBS<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY\u2019s 1.01 A18-49 rating led GMA by +0.14 points and CBS by +0.34 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.657 million total viewers, outperforming CBS This Morning by +668,000 (+22%)<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY saw a gain of +4% (+180,000) in total viewers versus its 4Q\u201916-to-date average<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY has more than doubled its A25-54 lead over GMA versus last year (+248,000 vs. +113,000 last year)<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0in October for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 34 consecutive months (43 out of the last 44),\u00a0<a href=\"http:\/\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p><a href=\"http:\/\/today.com\/\">Today.com<\/a>\u00a0mobile unique visitors have grown +12% over the last 12 months while GMA on Yahoo declined -30% for the same period.\u00a0<a href=\"http:\/\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 4.3x GMA on Yahoo\u2019s mobile visitor number in October 2016.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Topped GMA in the Key Demo for the 2016 November Sweep TODAY Posted Its Biggest November Sweep Demo Win and Narrowest Total Viewer Gap with GMA in 5 Years TODAY Has Won 5 Straight Sweeps in the Key Demo NEW YORK \u2013 November 29, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/29\/today-wins-nov-sweep-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS NOV. SWEEP IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS NOV. 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