{"id":1674,"date":"2016-11-22T11:59:35","date_gmt":"2016-11-22T16:59:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1674"},"modified":"2016-11-22T11:59:35","modified_gmt":"2016-11-22T16:59:35","slug":"today-wins-outright-monday-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/22\/today-wins-outright-monday-2\/","title":{"rendered":"‘TODAY’ WINS OUTRIGHT MONDAY"},"content":{"rendered":"

TODAY Topped GMA in Total Viewers and All Demos Monday<\/strong><\/p>\n

TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week<\/strong><\/p>\n

TODAY Continues to Shrink the Total Viewer Gap with GMA<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 November 22, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show last Monday topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos.\u00a0 TODAY also won the week in the key A25-54 demo topping GMA by a giant +269,000 viewers.\u00a0 TODAY has now won the key demo for more than 14 consecutive months, 63 out of the last 64 weeks. TODAY continues to shrink the total viewer gap with GMA with only 99,000 viewers between the shows for the week. GMA\u2019s averages are down the most of the morning shows versus\u00a0the same week last year.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

WEEK of NOVEMBER 14<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHHRtg<\/strong><\/td>\nHHShr<\/strong><\/td>\nP2+Imps<\/strong><\/td>\nP18-49Rtg<\/strong><\/td>\nP18-49Imps<\/strong><\/td>\nP25-54Rtg<\/strong><\/td>\nP25-54Imps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.35<\/strong><\/td>\n13<\/strong><\/td>\n4,664<\/strong><\/td>\n1.04<\/strong><\/td>\n1,331<\/strong><\/td>\n1.47<\/strong><\/td>\n1,767<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.77<\/td>\n10<\/td>\n3,838<\/td>\n0.60<\/td>\n767<\/td>\n0.92<\/td>\n1,111<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.45<\/td>\n13<\/td>\n4,763<\/td>\n0.85<\/td>\n1,091<\/td>\n1.25<\/td>\n1,498<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

On Monday morning, TODAY ranked #1 across-the-board<\/strong><\/p>\n