{"id":1668,"date":"2016-11-15T11:35:16","date_gmt":"2016-11-15T16:35:16","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1668"},"modified":"2016-11-15T11:35:16","modified_gmt":"2016-11-15T16:35:16","slug":"today-wins-election-week-outright","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/15\/today-wins-election-week-outright\/","title":{"rendered":"‘TODAY’ WINS ELECTION WEEK OUTRIGHT"},"content":{"rendered":"

TODAY Tops GMA in Total Viewers and All Key Demos for the Week of the Presidential Election<\/strong><\/p>\n

TODAY Posts Its Best Single-Day Total Viewer Delivery Since the Royal Wedding <\/strong><\/p>\n

TODAY Delivers Its Largest A25-54 and A18-49 Advantages over GMA In 5 Years <\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 November 15, 2016 \u2013 As news breaks, more viewers once again turn to NBC News\u2019 TODAY.\u00a0 For the week of the 2016 presidential election, TODAY topped ABC\u2019s \u201cGood Morning America\u201d by +25,000 in total viewers and by +400,000 in the key demo.\u00a0Nearly 7 million viewers tuned in to TODAY Wednesday morning marking the program\u2019s biggest single-day total viewer delivery since the Royal Wedding (April 29, 2011). TODAY topped GMA by a giant +431,000 total viewers on Wednesday and delivered nearly 3 million A25-54 viewers, its best demo delivery since May 25, 2011.<\/p>\n

TODAY has now won the key demo for more than 14 consecutive months.\u00a0 Excluding Olympics dates, TODAY delivered its biggest A25-54 audience since the week of March 31, 2014 and its widest margin over GMA since the week of February 13, 2012.\u00a0 Season to date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.<\/p>\n

*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n

WEEK of NOVEMBER 7<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.69<\/strong><\/td>\n13<\/strong><\/td>\n5,151<\/strong><\/td>\n1.25<\/strong><\/td>\n1,601<\/strong><\/td>\n1.74<\/strong><\/td>\n2,091<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.93<\/td>\n10<\/td>\n4,099<\/td>\n0.69<\/td>\n888<\/td>\n1.04<\/td>\n1,249<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.71<\/td>\n13<\/td>\n5,126<\/td>\n1.00<\/td>\n1,284<\/td>\n1.41<\/td>\n1,691<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY ranked #1 among total viewers, averaging 5.151 million to lead GMA by +25,000 (+0.5%) and CBS This Morning by +1.052 million (+26%)<\/strong><\/p>\n