{"id":1653,"date":"2016-11-01T12:12:32","date_gmt":"2016-11-01T16:12:32","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1653"},"modified":"2016-11-01T12:12:32","modified_gmt":"2016-11-01T16:12:32","slug":"today-wins-big-in-october","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/01\/today-wins-big-in-october\/","title":{"rendered":"&#8216;TODAY&#8217; WINS BIG IN OCTOBER"},"content":{"rendered":"<blockquote><p><strong>TODAY Wins the Demo for 14 Straight Months and Posts Its Biggest October Win Over GMA in 5 Years<\/strong><\/p>\n<p><strong>TODAY More Than Tripled Its Demo \u00a0Lead Over GMA Versus Last October<\/strong><\/p>\n<p><strong>TODAY Cut the Total Viewer Gap with GMA By a Giant 63% Versus Last October<\/strong><\/p>\n<p><strong>TODAY Was the No. 1 Morning Show Once Again in the Demo Last Week<\/strong><\/p>\n<p><strong>GMA is Down Double Digits in the Demo<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 November 1, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of October topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54 by a whopping +225,000 viewers.\u00a0 TODAY has now won the demo for 14 consecutive months posting its largest October demo win over GMA in five years (since 2011), and tripling the demo gap versus last year.\u00a0 TODAY also cut the total viewer gap with GMA by 63% versus last October.<\/p>\n<p>TODAY won the week of October 24 in the key demo beating GMA by +157,000 viewers.\u00a0 Versus last year, TODAY more than doubled its A25-54 lead over GMA by 107% (+157,000 vs. +76,000 prior year).<strong>\u00a0 <\/strong>\u00a0GMA was down double digits (10%) in the demo versus the same week last year.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong><u>OCTOBER <\/u><\/strong><\/p>\n<p><strong>TODAY has ranked #1 among A25-54 viewers for 14 consecutive months (longest streak since 2011\/2012) and 15 of the last 16 months<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.723 million A25-54 viewers, +225,000 (+15%) more than GMA and +630,000 (+58%) higher than CBS<\/li>\n<li>TODAY held its widest October demo win over GMA since 2011<\/li>\n<li>Versus October 2015, TODAY improved its demo delivery by +1% (+19,000)<\/li>\n<li>TODAY more than tripled its A25-54 advantage over GMA vs. last year (+225,000 vs. +66,000 in October 2015)<\/li>\n<\/ul>\n<p><strong>Among A18-49 viewers, TODAY has been #1 for 19 consecutive months (longest streak since 2011\/12) and 20 of the last 22 months<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.293 million A18-49 viewers, +228,000 (+21%) ahead of GMA and +508,000 (+65%) more than CBS<\/li>\n<li>TODAY\u2019s A18-49 lead over GMA was 25% higher than October 2015 (+228,000 vs. +183,000 last year)<\/li>\n<li>This was TODAY\u2019s best October A18-49 lead over GMA in five years<\/li>\n<\/ul>\n<p><strong>TODAY outperformed CBS in total viewers by +816,000 (+23%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed its October total viewer gap with GMA for the third consecutive year<\/li>\n<li>Versus October 2015, the total viewer margin between TODAY and GMA was reduced by 63%<\/li>\n<\/ul>\n<p><strong><u>WEEK of OCTOBER 24<\/u><\/strong><\/p>\n<table width=\"557\">\n<tbody>\n<tr>\n<td width=\"172\"><strong>Net<\/strong><\/td>\n<td width=\"52\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"33\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"60\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\"><strong>TODAY<\/strong><\/td>\n<td width=\"52\"><strong>3.13<\/strong><\/td>\n<td width=\"33\"><strong>12<\/strong><\/td>\n<td width=\"60\"><strong>4,262<\/strong><\/td>\n<td width=\"60\"><strong>0.98<\/strong><\/td>\n<td width=\"60\"><strong>1,257<\/strong><\/td>\n<td width=\"60\"><strong>1.40<\/strong><\/td>\n<td width=\"60\"><strong>1,678<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\">CBS THIS MORNING<\/td>\n<td width=\"52\">2.58<\/td>\n<td width=\"33\">10<\/td>\n<td width=\"60\">3,526<\/td>\n<td width=\"60\">0.59<\/td>\n<td width=\"60\">755<\/td>\n<td width=\"60\">0.89<\/td>\n<td width=\"60\">1,069<\/td>\n<\/tr>\n<tr>\n<td width=\"172\">GOOD MORNING AMERICA<\/td>\n<td width=\"52\">3.29<\/td>\n<td width=\"33\">13<\/td>\n<td width=\"60\">4,476<\/td>\n<td width=\"60\">0.84<\/td>\n<td width=\"60\">1,082<\/td>\n<td width=\"60\">1.27<\/td>\n<td width=\"60\">1,521<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>For the week, TODAY averaged 1.678 million A25-54 viewers, outperforming GMA by +157,000 (+10%) and CBS This Morning by +609,000 (+57%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 44 consecutive weeks and 60 of the last 61 weeks<\/li>\n<li><strong>Versus last year, TODAY more than doubled its A25-54 lead over GMA by 107% (+157,000 vs. +76,000 prior year)<\/strong><\/li>\n<li><strong>TODAY has now won 99 consecutive broadcasts in A25-54, dating back to June 10, 2016<\/strong><\/li>\n<li>TODAY delivered a 1.40 A25-54 rating, +0.13 points ahead of GMA and +0.51 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.257 million A18-49 viewers, +175,000 (+16%) more than GMA and +502,000 (+67%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.98 A18-49 rating led GMA by +0.14 points and CBS by +0.39 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.262 million total viewers,\u00a0+736,000 (+21%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY finished 57% closer to GMA than the same week last season (-214,000 vs. -495,000 last year)<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 35.8 million unique visitors turning to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/ttuzxrfv\/today.com\/\">TODAY.com<\/a>\u00a0in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 33 consecutive months (42 out of the last 43),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/ttuzxrfv\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/ttuzxrfv\/today.com\/\">Today.com<\/a>\u00a0mobile unique visitors have grown +26% over the last 12 months while GMA on Yahoo grew +17% for the same period.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/ttuzxrfv\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 3.0x GMA on Yahoo\u2019s mobile visitor number in September 2016.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins the Demo for 14 Straight Months and Posts Its Biggest October Win Over GMA in 5 Years TODAY More Than Tripled Its Demo \u00a0Lead Over GMA Versus Last October TODAY Cut the Total Viewer Gap with GMA By a Giant 63% Versus Last October TODAY Was the No. 1 Morning Show Once Again [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/01\/today-wins-big-in-october\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS BIG IN OCTOBER<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS BIG IN OCTOBER - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/11\/01\/today-wins-big-in-october\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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