{"id":1648,"date":"2016-10-25T12:47:36","date_gmt":"2016-10-25T16:47:36","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1648"},"modified":"2016-10-25T12:47:36","modified_gmt":"2016-10-25T16:47:36","slug":"today-wins-outright-friday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/25\/today-wins-outright-friday\/","title":{"rendered":"&#8216;TODAY&#8217; WINS OUTRIGHT FRIDAY"},"content":{"rendered":"<blockquote><p><strong>TODAY Topped GMA in Total Viewers and All Demos Friday<\/strong><\/p>\n<p><strong>TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week<\/strong><\/p>\n<p><strong>TODAY Continues to Shrink the Total Viewer Gap with GMA<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 October 25, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show last Friday topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos.\u00a0 TODAY also won the week in the key A25-54 demo topping GMA by a giant +211,000 viewers.\u00a0 TODAY has now won the key demo for more than 13 consecutive months, 59 out of the last 60 weeks. TODAY continues to shrink the total viewer gap with GMA with only 166,000 viewers between the shows for the week. \u00a0GMA\u2019s averages are down the most of the morning shows versus\u00a0the same week last year.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>On Friday, TODAY was the #1 morning news broadcast in total viewers (+30,000), A25-54 viewers (+292,000), and A18-49 viewers (+342,000)<\/strong><\/p>\n<p><strong>For the week, TODAY averaged 1.687 million A25-54 viewers, outperforming GMA by +211,000 (+14%) and CBS This Morning by +628,000 (+59%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 43 consecutive weeks and 59 of the last 60 weeks<\/li>\n<li><strong>Versus last year, TODAY widened its A25-54 margin of victory over GMA by 48% (+211,000 vs. +143,000 prior year)<\/strong><\/li>\n<li><strong>TODAY has now won 94 consecutive broadcasts in A25-54, dating back to June 10, 2016<\/strong><\/li>\n<li>TODAY delivered a 1.40 A25-54 rating, +0.17 points ahead of GMA and +0.52 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.260 million A18-49 viewers, +225,000 (+22%) more than GMA and +513,000 (+69%) higher than CBS<\/strong><\/p>\n<ul>\n<li><strong>Week-to-week, TODAY\u2019s A18-49 lead over CBS improved by 9%<\/strong><\/li>\n<li>TODAY\u2019s 0.98 A18-49 rating led GMA by +0.17 points and CBS by +0.40 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.291 million total viewers,\u00a0+737,000 (+21%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY finished 55% closer to GMA than the same week last season (-166,000 vs. -370,000 last year)<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:\u00a0<\/strong><\/p>\n<table width=\"557\">\n<tbody>\n<tr>\n<td width=\"172\"><strong>Net<\/strong><\/td>\n<td width=\"52\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"33\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"60\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\"><strong>TODAY<\/strong><\/td>\n<td width=\"52\"><strong>3.13<\/strong><\/td>\n<td width=\"33\"><strong>13<\/strong><\/td>\n<td width=\"60\"><strong>4,291<\/strong><\/td>\n<td width=\"60\"><strong>0.98<\/strong><\/td>\n<td width=\"60\"><strong>1,260<\/strong><\/td>\n<td width=\"60\"><strong>1.40<\/strong><\/td>\n<td width=\"60\"><strong>1,687<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"172\">CBS THIS MORNING<\/td>\n<td width=\"52\">2.57<\/td>\n<td width=\"33\">10<\/td>\n<td width=\"60\">3,554<\/td>\n<td width=\"60\">0.58<\/td>\n<td width=\"60\">747<\/td>\n<td width=\"60\">0.88<\/td>\n<td width=\"60\">1,059<\/td>\n<\/tr>\n<tr>\n<td width=\"172\">GOOD MORNING AMERICA<\/td>\n<td width=\"52\">3.27<\/td>\n<td width=\"33\">13<\/td>\n<td width=\"60\">4,457<\/td>\n<td width=\"60\">0.81<\/td>\n<td width=\"60\">1,035<\/td>\n<td width=\"60\">1.23<\/td>\n<td width=\"60\">1,476<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 35.8 million unique visitors turning to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/rbdgodfu\/media.ne.cision.com\/l\/yoazmteu\/today.com\/\">TODAY.com<\/a>\u00a0in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 33 consecutive months (42 out of the last 43),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/rbdgodfu\/media.ne.cision.com\/l\/yoazmteu\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/rbdgodfu\/media.ne.cision.com\/l\/yoazmteu\/today.com\/\">Today.com<\/a>\u00a0mobile unique visitors have grown +26% over the last 12 months while GMA on Yahoo grew +17% for the same period.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/rbdgodfu\/media.ne.cision.com\/l\/yoazmteu\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 3.0x GMA on Yahoo\u2019s mobile visitor number in September 2016.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Topped GMA in Total Viewers and All Demos Friday TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week TODAY Continues to Shrink the Total Viewer Gap with GMA NEW YORK \u2013 October 25, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show last Friday topping ABC\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/25\/today-wins-outright-friday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS OUTRIGHT FRIDAY<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-1648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS OUTRIGHT FRIDAY - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/25\/today-wins-outright-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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