{"id":1613,"date":"2016-10-04T12:32:17","date_gmt":"2016-10-04T16:32:17","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1613"},"modified":"2016-10-04T12:32:17","modified_gmt":"2016-10-04T16:32:17","slug":"today-wins-outright-monday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/04\/today-wins-outright-monday\/","title":{"rendered":"&#8216;TODAY&#8217; WINS OUTRIGHT MONDAY"},"content":{"rendered":"<blockquote><p><strong>TODAY Topped GMA in Total Viewers and All Demos Monday, Its Biggest Non-Olympic Daily Win in More than 6 Months<\/strong><\/p>\n<p><strong>TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week<\/strong><\/p>\n<p><strong>TODAY Cut the Total Viewer Gap with GMA by a Giant 87% Versus the Same Week Last Season<\/strong><\/p>\n<p><strong>TODAY Is Up in the Key Demo While GMA Is Down Double Digits Versus a Year Ago<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 October 4, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show last Monday topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos.\u00a0 The win marked TODAY\u2019s biggest non-Olympic daily advantages over GMA in total viewers and A25-54 since March 22, 2016 and in A18-49 since November 17, 2015.\u00a0 TODAY also won the week in the key A25-54 demo.\u00a0 TODAY has now won the key demo for more than 12 consecutive months, 56 out of the last 57 weeks. TODAY continues to shrink the total viewer gap with GMA with only 48,000 viewers between the shows for the week. \u00a0TODAY won the third quarter 2016 and the month of August outright in total viewers and the key demo, and it was the number-one morning show in both A25-54 and A18-49 for the 2015\/2016 season.<\/p>\n<p>For the week of\u00a0September 26, TODAY topped GMA by a giant 273,000 in A25-54 and by 295,000 in A18-49.\u00a0 The total viewer gap between TODAY and GMA is 87% closer than the same week last season (-248,000 versus -446,000).\u00a0 Additionally, GMA is down -11% while TODAY is up +2% in the key demo versus a year ago.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>On Monday, TODAY was the #1 morning news program across-the-board in total viewers (+297,000), A25-54 viewers (+454,000), and A18-49 viewers (+484,000)<\/strong><\/p>\n<ul>\n<li>TODAY posted its biggest non-Olympics daily advantages over GMA among total viewers and A25-54 since March 22, 2016 and among A18-49 viewers since November 17, 2015<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.767 million A25-54 viewers, outperforming GMA by +273,000 (+18%) and CBS This Morning by +632,000 (+56%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 41 consecutive weeks and 56 of the last 57 weeks<\/li>\n<li>TODAY posted its best A25-54 average in five weeks<\/li>\n<li>TODAY has now won 79 consecutive broadcasts in A25-54, dating back to June 10, 2016<\/li>\n<li>TODAY delivered a 1.47 A25-54 rating, +0.23 points ahead of GMA and +0.53 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.363 million A18-49 viewers, +295,000 (+28%) more than GMA and +526,000 (+63%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY delivered its largest non-Olympics A18-49 audience since the week of 4\/25\/2016<\/li>\n<li>TODAY\u2019s 1.06 A18-49 rating led GMA by +0.23 points and CBS by +0.41 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.371 million total viewers, \u00a0+793,000 (+22%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY finished 87% closer to GMA than the same week last season (-48,000 vs. -380,000 last year)<\/li>\n<\/ul>\n<p><strong>Week-to-week, TODAY was the only morning news show to deliver across-the-board gains in total viewers (+36,000), A25-54 viewers (+24,000), and A18-49 viewers (+67,000)<\/strong><\/p>\n<ul>\n<li>The total viewer gap between TODAY and GMA was 81% narrower week-to-week.\u00a0 TODAY also improved its total viewer lead over CBS by 14%.<\/li>\n<\/ul>\n<p><strong>Versus the same week last season, TODAY added +41,000 A25-54 viewers and +7,000 A18-49 viewers<\/strong><\/p>\n<table width=\"621\">\n<tbody>\n<tr>\n<td width=\"203\"><strong>RATINGS DATA:\u00a0<\/strong><\/td>\n<td width=\"45\"><strong>HH<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"39\"><strong>HH<\/strong>\u00a0<strong>Shr<\/strong><\/td>\n<td width=\"67\"><strong>P2+<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\"><strong>TODAY\u00a0<\/strong><\/td>\n<td width=\"45\"><strong>3.14<\/strong><\/td>\n<td width=\"39\"><strong>12<\/strong><\/td>\n<td width=\"67\"><strong>4,371<\/strong><\/td>\n<td width=\"67\"><strong>1.363<\/strong><\/td>\n<td width=\"67\"><strong>1,296<\/strong><\/td>\n<td width=\"67\"><strong>1.47<\/strong><\/td>\n<td width=\"67\"><strong>1,767<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\">CBS THIS MORNING<\/td>\n<td width=\"45\">2.61<\/td>\n<td width=\"39\">10<\/td>\n<td width=\"67\">3,578<\/td>\n<td width=\"67\">0.65<\/td>\n<td width=\"67\">837<\/td>\n<td width=\"67\">0.94<\/td>\n<td width=\"67\">1,135<\/td>\n<\/tr>\n<tr>\n<td width=\"203\">GOOD MORNING AMERICA<\/td>\n<td width=\"45\">3.26<\/td>\n<td width=\"39\">13<\/td>\n<td width=\"67\">4,419<\/td>\n<td width=\"67\">0.83<\/td>\n<td width=\"67\">1,068<\/td>\n<td width=\"67\">1.24<\/td>\n<td width=\"67\">1,494<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo in the month of August. Over 37.4 million unique visitors turned to\u00a0TODAY.com\u00a0 for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 32 consecutive months,\u00a0Today.com\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Today.com\u00a0mobile unique visitors have grown +7% over the last 12 months while GMA on Yahoo remained flat for the same period.\u00a0Today.com\u00a0has gone from parity in mobile unique visitors in September 2013 to over 3.5x GMA on Yahoo\u2019s mobile visitor number in August 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Billy Bush, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Topped GMA in Total Viewers and All Demos Monday, Its Biggest Non-Olympic Daily Win in More than 6 Months TODAY Was Once Again the No. 1 Morning Show in the Key Demo For the Week TODAY Cut the Total Viewer Gap with GMA by a Giant 87% Versus the Same Week Last Season TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/04\/today-wins-outright-monday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS OUTRIGHT MONDAY<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[31,19],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS OUTRIGHT MONDAY - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/10\/04\/today-wins-outright-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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