{"id":1602,"date":"2016-09-27T12:11:55","date_gmt":"2016-09-27T16:11:55","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1602"},"modified":"2016-09-27T12:11:55","modified_gmt":"2016-09-27T16:11:55","slug":"today-wins-week-again-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/27\/today-wins-week-again-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS WEEK AGAIN IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Been the No. 1 Morning Show in the Key Demo for More Than 1 Year\u00a0<\/strong><\/p>\n<p><strong>TODAY Has Cut the Total Viewer Gap with GMA by a Giant 44% Versus the Same Week Last Season<\/strong><\/p>\n<p><strong>TODAY Is Up in Total Viewers While GMA Is Down Versus a Year Ago<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 September 27, 2016 \u2013 NBC News\u2019 TODAY kicks of the new television season as the number-one morning show in the key A25-54 demo.\u00a0 TODAY has now won the key demo for more than 12 consecutive months, 55 out of the last 56 weeks. TODAY continues to shrink the total viewer gap with ABC\u2019s \u201cGood Morning America\u201d with only 248,000 viewers between the shows for the week. \u00a0TODAY won the third quarter 2016 and the month of August outright in total viewers and the key demo, and it was the number-one morning show in both A25-54 and A18-49 for the 2015\/2016 season.<\/p>\n<p>For the week of\u00a0September 19, TODAY topped GMA by a giant 216,000 in A25-54 and by 199,000 in A18-49.\u00a0 The total viewer gap between TODAY and GMA is 44% closer than the same week last season (-248,000 versus -446,000), and GMA is down -2% while TODAY is up +3%.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>TODAY averaged 1.742 million A25-54 viewers, outperforming GMA by +216,000 (+14%) and CBS This Morning by +643,000 (+59%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 39 consecutive weeks and 55 of the last 56 weeks<\/li>\n<li>TODAY won all five mornings in the key demo to start the season<\/li>\n<li>TODAY delivered a 1.45 A25-54 rating, +0.18 points ahead of GMA and +0.54 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.296 million A18-49 viewers, +199,000 (+18%) more than GMA and +497,000 (+62%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 1.01 A18-49 rating led GMA by +0.15 points and CBS by +0.39 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.335 million total viewers, \u00a0+697,000 (+19%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY finished 44% closer to GMA than the same week last season (-248,000 vs. -446,000 last year)<\/li>\n<\/ul>\n<p><strong>Week-to-week, TODAY posted gains in total viewers (+2%, or +87,000), A25-54 viewers (+4%, or +65,000), and A18-49 viewers (+6%, or +76,000)<\/strong><\/p>\n<p><strong>Versus the same week last season, TODAY increased its average in total viewers (+2%, or +67,000), A25-54 viewers (+4%, or +61,000), and A18-49 viewers (+2%, or +21,000)<\/strong><\/p>\n<table width=\"621\">\n<tbody>\n<tr>\n<td width=\"203\"><strong>RATINGS DATA:\u00a0<\/strong><\/td>\n<td width=\"45\"><strong>HH<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"39\"><strong>HH<\/strong>\u00a0<strong>Shr<\/strong><\/td>\n<td width=\"67\"><strong>P2+<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong>\u00a0<strong>Rtg<\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong>\u00a0<strong>Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\"><strong>TODAY\u00a0<\/strong><\/td>\n<td width=\"45\"><strong>3.18<\/strong><\/td>\n<td width=\"39\"><strong>13<\/strong><\/td>\n<td width=\"67\"><strong>4,335<\/strong><\/td>\n<td width=\"67\"><strong>1.01<\/strong><\/td>\n<td width=\"67\"><strong>1,296<\/strong><\/td>\n<td width=\"67\"><strong>1.45<\/strong><\/td>\n<td width=\"67\"><strong>1,742<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\">CBS THIS MORNING<\/td>\n<td width=\"45\">2.63<\/td>\n<td width=\"39\">10<\/td>\n<td width=\"67\">3,638<\/td>\n<td width=\"67\">0.62<\/td>\n<td width=\"67\">799<\/td>\n<td width=\"67\">0.91<\/td>\n<td width=\"67\">1,099<\/td>\n<\/tr>\n<tr>\n<td width=\"203\">GOOD MORNING AMERICA<\/td>\n<td width=\"45\">3.34<\/td>\n<td width=\"39\">13<\/td>\n<td width=\"67\">4,583<\/td>\n<td width=\"67\">0.86<\/td>\n<td width=\"67\">1,097<\/td>\n<td width=\"67\">1.27<\/td>\n<td width=\"67\">1,526<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo in the month of August. Over 37.4 million unique visitors turned to\u00a0TODAY.com\u00a0 for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 32 consecutive months (41 out of the last 42),\u00a0Today.com\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Today.com\u00a0mobile unique visitors have grown +7% over the last 12 months while GMA on Yahoo remained flat for the same period.\u00a0Today.com\u00a0has gone from parity in mobile unique visitors in September 2013 to over 3.5x GMA on Yahoo\u2019s mobile visitor number in August 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Billy Bush, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Been the No. 1 Morning Show in the Key Demo for More Than 1 Year\u00a0 TODAY Has Cut the Total Viewer Gap with GMA by a Giant 44% Versus the Same Week Last Season TODAY Is Up in Total Viewers While GMA Is Down Versus a Year Ago NEW YORK \u2013 September 27, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/27\/today-wins-week-again-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS WEEK AGAIN IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-1602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS WEEK AGAIN IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/27\/today-wins-week-again-in-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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