{"id":1589,"date":"2016-09-20T11:26:32","date_gmt":"2016-09-20T15:26:32","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1589"},"modified":"2016-09-20T11:26:32","modified_gmt":"2016-09-20T15:26:32","slug":"today-wins-q3-in-total-viewers-20152016-season-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Wins Its First Quarter in Total Viewers and All Demos in More than 4 Years<\/strong><\/p>\n<p><strong>TODAY Wins Its First Full Season\u00a0in the Key Demo in 4 Years<\/strong><\/p>\n<p><strong>TODAY Posts Its Best Season in Total Viewers Vs. GMA in 4 Years<\/strong><\/p>\n<p><strong>TODAY Cuts the Total Viewer Gap with GMA By Nearly 400k Vs. Last Season<\/strong><\/p>\n<p><strong>GMA Is Down Double Digits in the Key Demo Vs. Both Last Season and 3rd Quarter 2015<\/strong><\/p><\/blockquote>\n<p>NEW YORK &#8211; September 20, 2016 &#8212; NBC News&#8217; TODAY was the number-one morning show in total viewers and all demos for the third quarter 2016 marking its first outright quarterly win in more than four years, since the second quarter 2012.\u00a0 TODAY also won the key demo A25-54 for the 2015\/2016 television season, its first season win in the key demo in four years, since 2011\/2012. TODAY posted its best season in total viewers versus GMA in four years, coming within a slight 148k viewers, and it narrowed the gap with GMA by a giant 72% (387k viewers) versus last season.\u00a0 TODAY won in A18-49 for its 23rd straight season and 15th straight quarter.<\/p>\n<p>For the third quarter, TODAY topped GMA by 59k in total viewers, and by a giant 322k in A25-54 viewers.\u00a0 For the season, TODAY led GMA by 197k A25-54 viewers. GMA is down double digits both versus last season (-16%), and versus 3rd quarter 2015 (-13%) in the key demo.<\/p>\n<p>Additionally, for the week of September 12, TODAY topped GMA by 229k in the key demo and by 205k in A18-49.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS AND RATINGS DATA:<\/strong><\/p>\n<p><strong>3RD QUARTER 2016<\/strong><\/p>\n<table width=\"603\">\n<tbody>\n<tr>\n<td width=\"177\"><strong>Net<\/strong><\/td>\n<td width=\"51\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"35\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"68\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"177\"><strong>TODAY<\/strong><\/td>\n<td width=\"51\"><strong>3.18<\/strong><\/td>\n<td width=\"35\"><strong>13<\/strong><\/td>\n<td width=\"68\"><strong>4,317<\/strong><\/td>\n<td width=\"68\"><strong>1.00<\/strong><\/td>\n<td width=\"68\"><strong>1,268<\/strong><\/td>\n<td width=\"68\"><strong>1.43<\/strong><\/td>\n<td width=\"68\"><strong>1,705<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"177\">CBS THIS MORNING<\/td>\n<td width=\"51\">2.46<\/td>\n<td width=\"35\">10<\/td>\n<td width=\"68\">3,321<\/td>\n<td width=\"68\">0.53<\/td>\n<td width=\"68\">678<\/td>\n<td width=\"68\">0.81<\/td>\n<td width=\"68\">961<\/td>\n<\/tr>\n<tr>\n<td width=\"177\">GOOD MORNING AMERICA<\/td>\n<td width=\"51\">3.17<\/td>\n<td width=\"35\">13<\/td>\n<td width=\"68\">4,258<\/td>\n<td width=\"68\">0.77<\/td>\n<td width=\"68\">984<\/td>\n<td width=\"68\">1.16<\/td>\n<td width=\"68\">1,383<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY finished #1 in total viewers for the first time since 2Q 2012<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY led GMA by +59,000 (+15%) and CBS by +996,000 (+30%)<\/li>\n<li>\u00a0TODAY increased +2% in total viewers versus 3Q\u201915 levels<\/li>\n<\/ul>\n<p><strong>TODAY won its 4th consecutive quarter among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY topped GMA by 322,000 A25-54 viewers, its biggest quarterly victory since 1Q 2012<\/li>\n<li>\u00a0TODAY has posted 8 consecutive quarters of improving A25-54 advantages over GMA<\/li>\n<li>\u00a0Versus 3Q\u201915, TODAY posted the biggest A25-54 gain (+7%) and saw a 333,000 turnaround in its advantage over GMA (+322,000 vs. a -11,000 loss in 3Q\u201915)<\/li>\n<\/ul>\n<p><strong>TODAY has won 15 consecutive quarters and 87 of the last 88 quarters among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY led GMA by +284,000 A18-49 viewers, its best advantage since 1Q 2012<\/li>\n<li>\u00a0Versus 3Q\u201915, TODAY was up +7% in A18-49 and almost tripled its lead over GMA (+284,000 vs. +95,000 in 3Q\u201915)<\/li>\n<\/ul>\n<p><strong>2015-16 SEASON<\/strong><\/p>\n<table width=\"603\">\n<tbody>\n<tr>\n<td width=\"177\"><strong>Net<\/strong><\/td>\n<td width=\"51\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"35\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"68\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"177\"><strong>TODAY<\/strong><\/td>\n<td width=\"51\"><strong>3.35<\/strong><\/td>\n<td width=\"35\"><strong>13<\/strong><\/td>\n<td width=\"68\"><strong>4,585<\/strong><\/td>\n<td width=\"68\"><strong>1.05<\/strong><\/td>\n<td width=\"68\"><strong>1,337<\/strong><\/td>\n<td width=\"68\"><strong>1.50<\/strong><\/td>\n<td width=\"68\"><strong>1,782<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"177\">CBS THIS MORNING<\/td>\n<td width=\"51\">2.60<\/td>\n<td width=\"35\">10<\/td>\n<td width=\"68\">3,577<\/td>\n<td width=\"68\">0.59<\/td>\n<td width=\"68\">746<\/td>\n<td width=\"68\">0.88<\/td>\n<td width=\"68\">1,046<\/td>\n<\/tr>\n<tr>\n<td width=\"177\">GOOD MORNING AMERICA<\/td>\n<td width=\"51\">3.50<\/td>\n<td width=\"35\">14<\/td>\n<td width=\"68\">4,733<\/td>\n<td width=\"68\">0.89<\/td>\n<td width=\"68\">1,132<\/td>\n<td width=\"68\">1.33<\/td>\n<td width=\"68\">1,585<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY is #1 among Adults 25-54 for the first time in four seasons<\/strong><\/p>\n<ul>\n<li>\u00a0Averaged 1.782 million A25-54 viewers, leading GMA by +197,000 (13%) and CBS by +736,000 (+70%)<\/li>\n<li>\u00a0TODAY won 51 of the 52 weeks this season among A25-54 viewers<\/li>\n<li>\u00a0Posted a 290,000 turnaround in its advantage over GMA (+197,000 win this season vs. a -93,000 loss during 2014-15)<\/li>\n<li>\u00a0GMA posted a -16% decline (-297,000) vs. last season<\/li>\n<\/ul>\n<p><strong>TODAY is #1 among Adults 18-49 for the 23rd consecutive season<\/strong><\/p>\n<ul>\n<li>\u00a0Averaged 1.337 million A18-49 viewers, +205,000 (+18%) more than GMA and +591,000 (+79%) ahead of CBS<\/li>\n<li>\u00a0This was TODAY\u2019s biggest A18-49 season advantage over GMA since the 2011-12 season.\u00a0 Versus 2014-15, TODAY improved its lead over GMA by 318%.<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.585 million viewers, leading CBS for the 29th consecutive season since at least the start of Nielsen People Meters in 1987<\/strong><\/p>\n<ul>\n<li>\u00a0Averaged 4.585 million total viewers, topping CBS by +1.008 million (+28%)<\/li>\n<li>\u00a0TODAY has narrowed the total viewer gap with GMA for 3 straight seasons, posting its closest margin with GMA (-148,000) since 2011-12<\/li>\n<li>\u00a0TODAY closed the total viewer gap with GMA by 72%, or 387,000 viewers, versus last season<\/li>\n<\/ul>\n<p><strong>WEEK OF SEPTEMBER 12-18<\/strong><\/p>\n<table width=\"587\">\n<tbody>\n<tr>\n<td width=\"187\"><strong>Net<\/strong><\/td>\n<td width=\"45\"><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"35\"><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td width=\"64\"><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"64\"><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"64\"><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td width=\"64\"><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td width=\"64\"><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"187\"><strong>TODAY<\/strong><\/td>\n<td width=\"45\"><strong>3.11<\/strong><\/td>\n<td width=\"35\"><strong>13<\/strong><\/td>\n<td width=\"64\"><strong>4,248<\/strong><\/td>\n<td width=\"64\"><strong>0.95<\/strong><\/td>\n<td width=\"64\"><strong>1,219<\/strong><\/td>\n<td width=\"64\"><strong>1.40<\/strong><\/td>\n<td width=\"64\"><strong>1,678<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"187\">CBS THIS MORNING<\/td>\n<td width=\"45\">2.44<\/td>\n<td width=\"35\">10<\/td>\n<td width=\"64\">3,333<\/td>\n<td width=\"64\">0.59<\/td>\n<td width=\"64\">758<\/td>\n<td width=\"64\">0.86<\/td>\n<td width=\"64\">1,035<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">GOOD MORNING AMERICA<\/td>\n<td width=\"45\">3.28<\/td>\n<td width=\"35\">13<\/td>\n<td width=\"64\">4,464<\/td>\n<td width=\"64\">0.79<\/td>\n<td width=\"64\">1,014<\/td>\n<td width=\"64\">1.21<\/td>\n<td width=\"64\">1,449<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.678 million A25-54 viewers, outperforming GMA by +229,000 (+16%) and CBS This Morning by +643,000 (+62%)<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY has ranked #1 among A25-54 viewers for 38 consecutive weeks and 54 of the last 55 weeks<\/li>\n<li>\u00a0TODAY won all five mornings in the key demo, increasing its season-to-date total to 233 out of 248 rated broadcast days<\/li>\n<li>\u00a0TODAY delivered a 1.40 A25-54 rating, +0.19 points ahead of GMA and +0.54 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.219 million A18-49 viewers, +205,000 (+20%) more than GMA and +461,000 (+61%) higher than CBS<\/strong><\/p>\n<ul>\n<li>\u00a0Among A18-49 viewers, TODAY has now posted 58 consecutive wins<\/li>\n<li>\u00a0TODAY\u2019s 0.95 A18-49 rating led GMA by +0.16 points and CBS by +0.36 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.248 million total viewers, +915,000 (+27%) higher than CBS<\/strong><\/p>\n<ul>\n<li>\u00a0TODAY finished 30% closer to GMA than the same week last season (-216,000 vs. -308,000 last year)<\/li>\n<\/ul>\n<p><strong>On Monday morning, TODAY finished #1 across the board in total viewers (+150,000), A25-54 viewers (+449,000), and A18-49 viewers (+414,000)<\/strong><\/p>\n<p><strong>Versus the same week last season, TODAY widened its A25-54 lead over GMA by 154% (+229,000 last week vs. +90,000 a year ago)<\/strong><\/p>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo in the month of August. Over 37.4 million unique visitors turned to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/chilpxyt\/today.com\/\">TODAY.com<\/a>\u00a0 for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 32 consecutive months (41 out of the last 42),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/chilpxyt\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/chilpxyt\/today.com\/\">Today.com<\/a>\u00a0mobile unique visitors have grown +7% over the last 12 months while GMA on Yahoo remained flat for the same period.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/chilpxyt\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 3.5x GMA on Yahoo\u2019s mobile visitor number in August 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/chilpxyt\/media.ne.cision.com\/l\/ullxmjys\/x-apple-data-detectors\/18\">from 7 am to 11 am ET, TODAY<\/a>\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__media.ne.cision.com_l_vtciahhr_media.ne.cision.com_l_ruvjbziq_media.ne.cision.com_l_hskzkper_media.ne.cision.com_l_ifamrmcr_media.ne.cision.com_l_wkdjbubr_media.ne.cision.com_l_jvbehqyp_media.ne.cision.com_l_qezdbzwo_today.com_&amp;d=CwMF-g&amp;c=4ZIZThykDLcoWk-GVjSLm9hvvvzvGv0FLoWSRuCSs5Q&amp;r=gtanx09v3SsmRvfAtDx_2_yh1QlR1WqE0917SKZElTs&amp;m=2OZtpIEe2fZ4r3HnY5J2cjDjdJhdCMBNQf-2H4DPfYs&amp;s=SEFlKnDzdttuT4WgdVpPL0bnwX5kse-bpjJ5pb-xTMw&amp;e=\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Billy Bush, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Its First Quarter in Total Viewers and All Demos in More than 4 Years TODAY Wins Its First Full Season\u00a0in the Key Demo in 4 Years TODAY Posts Its Best Season in Total Viewers Vs. GMA in 4 Years TODAY Cuts the Total Viewer Gap with GMA By Nearly 400k Vs. Last Season [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins Its First Quarter in Total Viewers and All Demos in More than 4 Years TODAY Wins Its First Full Season\u00a0in the Key Demo in 4 Years TODAY Posts Its Best Season in Total Viewers Vs. GMA in 4 Years TODAY Cuts the Total Viewer Gap with GMA By Nearly 400k Vs. Last Season [...]Read More... from \u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-20T15:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\\\/2016 SEASON IN KEY DEMO\",\"datePublished\":\"2016-09-20T15:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"keywords\":[\"feature\",\"Ratings\",\"TODAY\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/\",\"name\":\"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\\\/2016 SEASON IN KEY DEMO - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"datePublished\":\"2016-09-20T15:26:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"width\":1920,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/09\\\/20\\\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\\\/2016 SEASON IN KEY DEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/","og_locale":"en_US","og_type":"article","og_title":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO - NBC News Press Releases","og_description":"TODAY Wins Its First Quarter in Total Viewers and All Demos in More than 4 Years TODAY Wins Its First Full Season\u00a0in the Key Demo in 4 Years TODAY Posts Its Best Season in Total Viewers Vs. GMA in 4 Years TODAY Cuts the Total Viewer Gap with GMA By Nearly 400k Vs. Last Season [...]Read More... from \u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/","og_site_name":"NBC News Press Releases","article_published_time":"2016-09-20T15:26:32+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO","datePublished":"2016-09-20T15:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/"},"wordCount":1088,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature","Ratings","TODAY"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/","name":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2016-09-20T15:26:32+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/today-wins-q3-in-total-viewers-20152016-season-in-key-demo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u2018TODAY\u2019 WINS Q3 IN TOTAL VIEWERS &amp; 2015\/2016 SEASON IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=1589"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=1589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=1589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=1589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}