{"id":1587,"date":"2016-09-20T11:03:16","date_gmt":"2016-09-20T15:03:16","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1587"},"modified":"2016-09-20T11:03:16","modified_gmt":"2016-09-20T15:03:16","slug":"dateline-nbc-is-the-1-friday-newsmagazine-across-the-board-for-the-2015-16-season","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/09\/20\/dateline-nbc-is-the-1-friday-newsmagazine-across-the-board-for-the-2015-16-season\/","title":{"rendered":"\u201cDATELINE NBC\u201d IS THE #1 FRIDAY NEWSMAGAZINE ACROSS THE BOARD FOR THE 2015-16 SEASON"},"content":{"rendered":"

Dateline\u2019s Sunday Edition is the Only Newsmagazine to Post Across-the-Board Growth versus Last Season\u00a0 <\/em><\/strong><\/p>\n

Dateline is #1 in All Categories for Third Quarter 2016, with Double-Digit Advantages over ABC on Fridays <\/em><\/strong><\/p>\n

25th Anniversary Season of Dateline Premieres Friday, September 23 at 9 p.m. ET\/8 p.m. CT\u00a0 \u00a0<\/em><\/strong><\/p>\n

NEW YORK (September 20, 2016) \u2013 \u201cDateline NBC\u201d finished the 2015-16 season ranked as the #1 newsmagazine across the board on Fridays, and the Sunday edition was the only newsmagazine to post across-the-board growth versus the previous season.<\/p>\n

On Friday nights, Dateline averaged 4.8 million total viewers, posting its fourth consecutive season victory over ABC\u2019s 20\/20. In the key news demo of A25-54, Dateline Friday averaged 1.7 million viewers, +2% (+26,000) over ABC. Among A18-49, Dateline Friday averaged 1.3 million viewers. Dateline\u2019s Friday night wins among A25-54 and A18-49 are its first season victories in those demos since the 2010-11 season.<\/p>\n

On Sunday, Dateline averaged 5.1 million total viewers, 1.3 million A18-49 viewers, and 1.7 million A25-54 viewers. Dateline Sunday was the only newsmagazine to post across-the-board growth versus the 2014-15 season in total viewers (+2%, or +96,000), A18-49 viewers (+10%, or +123,000), and A25-54 viewers (+8%, or +122,000).<\/p>\n

Dateline was the #1 Friday newsmagazine during the third quarter of 2016, posting double-digits advantages over 20\/20 in total viewers (+19%, or +770,000), A18-49 viewers (+23%, or +220,000), and A25-54 viewers (+24%, or +308,000).<\/p>\n

Please note that Dateline followed the traditional 2015-16 season range (September 21, 2015 \u2013 September 18, 2016), while 20\/20\u2019s season range was September 7, 2015 \u2013 September 4, 2016.<\/p>\n

2015-16 Highlights:<\/strong><\/p>\n