{"id":1476,"date":"2016-08-09T11:30:33","date_gmt":"2016-08-09T15:30:33","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1476"},"modified":"2016-08-09T11:30:33","modified_gmt":"2016-08-09T15:30:33","slug":"today-is-1-across-the-board-friday-wins-the-week-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/09\/today-is-1-across-the-board-friday-wins-the-week-in-demo\/","title":{"rendered":"TODAY IS #1 ACROSS THE BOARD FRIDAY &amp; WINS THE WEEK IN DEMO"},"content":{"rendered":"<p><em><strong>TODAY Won Outright in Both Total Viewers and the Key Demo Friday, the Morning of the Rio Olympics Opening Ceremony<\/strong><\/em><\/p>\n<p><em><strong>TODAY Posted Its Biggest Friday Key Demo Win in Nearly 2 Years<\/strong><\/em><\/p>\n<p><em><strong>TODAY Has Been the #1 Morning Show in the Key Demo for 11 Months, 48 of the last 49 Weeks<\/strong><\/em><\/p>\n<p><em><strong>TODAY Delivered Week-to-Week Gains in Total Viewers, A25-54 and A18-49<\/strong><\/em><\/p>\n<p><em><strong>TODAY Is Up in the Key Demo While GMA is Down Double Digits Versus Last Year<\/strong><\/em><\/p>\n<p><em><strong>Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/em><\/p>\n<p>NEW YORK \u2013 August 9, 2016 \u2013 On Friday, August 5, the day of the Rio Olympics Opening Ceremony, NBC News\u2019 TODAY\u00a0was the number-one morning show across the board winning total viewers and all demos, and marking its biggest Friday A25-54 win in nearly two years.\u00a0 For the week, TODAY\u00a0was again the top-rated show in the A25-54 demo, while continuing to shrink the total viewer gap with ABC\u2019s Good Morning America.\u00a0TODAY has won the key A25-54 demo for eleven consecutive months, 48 out of the last 49 weeks.<\/p>\n<p>For the week of\u00a0August 1, TODAY topped GMA by a giant 237k in A25-54 and by 213k in A18-49. \u00a0Versus the week prior, TODAY made gains in total viewers (+123k), A25-54 (+58k), and A18-49 (+53k). Compared to the same week before the Sochi Olympics, TODAY widened the gap with GMA by 218k in A25-54. TODAY also posted gains in in the key demo (+5%) while GMA was down double digits (-16%) versus the same week last year.\u00a0 Additionally, TODAY narrowed the total viewer gap with GMA by 41% (-255k last week vs. -435k a year ago).<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n<p><strong>WEEK OF AUGUST 1<\/strong><\/p>\n<p><strong>On Friday morning, TODAY was the #1 morning news show in total viewers, A25-54, and A18-49<\/strong><\/p>\n<ul>\n<li>TODAY topped GMA by +43,000 total viewers (+1%), +327,000 A25-54 viewers (+25%), and +289,000 A18-49 viewers (+32%)<\/li>\n<li>TODAY posted its biggest Friday demo win over GMA since 9\/5\/2014<\/li>\n<\/ul>\n<p><strong>For the week, TODAY averaged 1.568 million A25-54 viewers, outperforming GMA by +237,000 (+18%) and CBS This Morning by +621,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 32 consecutive weeks and 48 of the last 49 weeks<\/li>\n<li>TODAY posted a five-week high in A5-54 viewers and had its biggest demo advantage over GMA since the week of 5\/30\/2016<\/li>\n<li>TODAY won all five mornings in A25-54, increasing its season-to-date total to 204 daily wins out of 219 rated broadcast days<\/li>\n<li>TODAY delivered a 1.32 A25-54 rating, +0.20 points ahead of GMA and +0.52 points more than CBS<\/li>\n<li>ABC was down in the demo week-to-week (-14,000) while TODAY was up (+58,000)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.151 million A18-49 viewers, +213,000 (+23%) more than GMA and +486,000 (+73%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 52 consecutive wins<\/li>\n<li>TODAY had its biggest A18-49 lead over GMA since the week of 5\/23\/2016<\/li>\n<li>TODAY\u2019s 0.91 A18-49 rating led GMA by +0.17 points and CBS by +0.39 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.954 million total viewers, leading CBS This Morning by 597,000 (+18%)<\/strong><\/p>\n<p><strong>Week-to-week, TODAY delivered the biggest gains among A25-54 (+58,000) and A18-49 (+53,000) viewers while also improving by +123,000 total viewers<\/strong><\/p>\n<ul>\n<li>TODAY reduced GMA\u2019s total viewer lead by 20% versus the prior week and increased its own A25-54 advantage over GMA by 44%<\/li>\n<\/ul>\n<p><strong>Versus the same week last season, TODAY saw higher deliveries in both A25-54 (+5%, or +69,000) and A18-49 (+5%, or +51,000) viewers.\u00a0 TODAY also:<\/strong><\/p>\n<ul>\n<li>Narrowed the total viewer gap with GMA by 41% (-255,000 last week vs. -435,000 a year ago)<\/li>\n<li>Posted a 320,000 viewer turnaround in its A25-54 lead over GMA (+237,000 win last week vs. a -83,000 loss last year)<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY ranks as the #1 morning news show among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averages 1.772 million A25-54 viewers, leading GMA by +10% (+161,000) and CBS by +68% (+717,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 267,000 viewer turnaround from a -106,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY averages 1.329 million and tops GMA by +15% (+178,000) and CBS by +77% (+578,000).\u00a0 TODAY\u2019s A18-49 lead over GMA has improved by 141,000 viewers (381%) from last season\u2019s +37,000 lead.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 60% narrower than last season (-219,000 season-to-date versus a -549,000 deficit at this time last season).<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table width=\"625\">\n<tbody>\n<tr>\n<td width=\"203\"><strong>Show Name<\/strong><\/td>\n<td width=\"41\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"35\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\"><strong>TODAY<\/strong><\/td>\n<td width=\"41\"><strong>2.93<\/strong><\/td>\n<td width=\"35\"><strong>12<\/strong><\/td>\n<td width=\"69\"><strong>3,954<\/strong><\/td>\n<td width=\"69\"><strong>0.91<\/strong><\/td>\n<td width=\"69\"><strong>1,151<\/strong><\/td>\n<td width=\"69\"><strong>1.32<\/strong><\/td>\n<td width=\"69\"><strong>1,568<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\">CBS THIS MORNING<\/td>\n<td width=\"41\">2.51<\/td>\n<td width=\"35\">10<\/td>\n<td width=\"69\">3,357<\/td>\n<td width=\"69\">0.52<\/td>\n<td width=\"69\">665<\/td>\n<td width=\"69\">0.80<\/td>\n<td width=\"69\">947<\/td>\n<\/tr>\n<tr>\n<td width=\"203\">GOOD MORNING AMERICA<\/td>\n<td width=\"41\">3.18<\/td>\n<td width=\"35\">13<\/td>\n<td width=\"69\">4,209<\/td>\n<td width=\"69\">0.74<\/td>\n<td width=\"69\">938<\/td>\n<td width=\"69\">1.12<\/td>\n<td width=\"69\">1,331<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>For 30 consecutive months (39 out of the last 40),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/jtmeqrut\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.<\/p>\n<p><a href=\"http:\/\/media.ne.cision.com\/l\/jtmeqrut\/today.com\/\">Today.com<\/a>\u00a0mobile unique visitors have grown +16% over the last 12 months while GMA on Yahoo has grown +10% for the same period.\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/jtmeqrut\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 2.5x GMA on Yahoo\u2019s mobile visitor number in June 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__media.ne.cision.com_l_vtciahhr_media.ne.cision.com_l_ruvjbziq_media.ne.cision.com_l_hskzkper_media.ne.cision.com_l_ifamrmcr_media.ne.cision.com_l_wkdjbubr_media.ne.cision.com_l_jvbehqyp_media.ne.cision.com_l_qezdbzwo_today.com_&amp;d=CwMF-g&amp;c=4ZIZThykDLcoWk-GVjSLm9hvvvzvGv0FLoWSRuCSs5Q&amp;r=gtanx09v3SsmRvfAtDx_2_yh1QlR1WqE0917SKZElTs&amp;m=2OZtpIEe2fZ4r3HnY5J2cjDjdJhdCMBNQf-2H4DPfYs&amp;s=SEFlKnDzdttuT4WgdVpPL0bnwX5kse-bpjJ5pb-xTMw&amp;e=\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Won Outright in Both Total Viewers and the Key Demo Friday, the Morning of the Rio Olympics Opening Ceremony TODAY Posted Its Biggest Friday Key Demo Win in Nearly 2 Years TODAY Has Been the #1 Morning Show in the Key Demo for 11 Months, 48 of the last 49 Weeks TODAY Delivered Week-to-Week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/09\/today-is-1-across-the-board-friday-wins-the-week-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 ACROSS THE BOARD FRIDAY &amp; WINS THE WEEK IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 ACROSS THE BOARD FRIDAY &amp; WINS THE WEEK IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/09\/today-is-1-across-the-board-friday-wins-the-week-in-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 ACROSS THE BOARD FRIDAY &amp; 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