{"id":1471,"date":"2016-08-02T12:35:23","date_gmt":"2016-08-02T16:35:23","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1471"},"modified":"2016-08-02T12:35:23","modified_gmt":"2016-08-02T16:35:23","slug":"today-wins-week-and-july-sweep-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/02\/today-wins-week-and-july-sweep-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS WEEK AND JULY SWEEP IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Biggest July Demo Win Over GMA since 2011<\/strong><\/p>\n<p><strong>TODAY Has Been the #1 Morning Show for 11 Consecutive Months <\/strong><\/p>\n<p><strong>Season to Date, TODAY Continues as #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013August 2, 2016 \u2013 NBC News\u2019 TODAY was the top-rated morning show in the key A25-54 demo during the July sweep and week of the Democratic National Convention, while continuing to shrink the total viewer gap with ABC\u2019s \u201cGood Morning America.\u201d TODAY has been top-rated in the key A25-54 demo for eleven consecutive months and had the largest July demo win over GMA since 2011.<\/p>\n<p>For the July sweep, TODAY led GMA by 174,000 in A25-54 and by 162,000 in A18-49. This is TODAY\u2019s 5thconsecutive sweep win among A25-54.<\/p>\n<p>For the week of\u00a0July 25, TODAY topped GMA by 165,000 in A25-54 and by 141,000 in A18-49.\u00a0Season to date, TODAY narrowed the total viewer gap with GMA by 60% (-220,000 last week vs. -552,000 a year ago).<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as \u201cNPX,\u201d which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample \u2014 so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p>TODAY HIGHLIGHTS:<\/p>\n<p><strong>JULY 2016 SWEEP<\/strong><\/p>\n<table width=\"636\">\n<tbody>\n<tr>\n<td width=\"211\"><strong>SHOW NAME<\/strong><\/td>\n<td width=\"48\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"37\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"211\"><strong>TODAY<\/strong><\/td>\n<td width=\"48\"><strong>2.97<\/strong><\/td>\n<td width=\"37\"><strong>12<\/strong><\/td>\n<td width=\"68\"><strong>4,018<\/strong><\/td>\n<td width=\"68\"><strong>0.90<\/strong><\/td>\n<td width=\"68\"><strong>1,135<\/strong><\/td>\n<td width=\"68\"><strong>1.30<\/strong><\/td>\n<td width=\"68\"><strong>1,540<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"211\">CBS THIS MORNING<\/td>\n<td width=\"48\">2.43<\/td>\n<td width=\"37\">10<\/td>\n<td width=\"68\">3,295<\/td>\n<td width=\"68\">0.50<\/td>\n<td width=\"68\">638<\/td>\n<td width=\"68\">0.78<\/td>\n<td width=\"68\">928<\/td>\n<\/tr>\n<tr>\n<td width=\"211\">GOOD MORNING AMERICA<\/td>\n<td width=\"48\">3.14<\/td>\n<td width=\"37\">13<\/td>\n<td width=\"68\">4,206<\/td>\n<td width=\"68\">0.77<\/td>\n<td width=\"68\">973<\/td>\n<td width=\"68\">1.15<\/td>\n<td width=\"68\">1,366<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.540 million A25-54 viewers, +174,000 (+13%) over GMA and +612,000 (+66%) above CBS This Morning<\/strong><\/p>\n<ul>\n<li>TODAY won its 5th consecutive sweep among A25-54 viewers<\/li>\n<li>This was TODAY\u2019s biggest July demo win over GMA since 2011<\/li>\n<li>TODAY added +7,000 A25-54 viewers versus July 2015<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.135 million A18-49 viewers, leading GMA by +162,000 (+17%) and CBS by +497,000 (+78%)<\/strong><\/p>\n<ul>\n<li>TODAY has won 7 consecutive sweeps and 83 of the last 86 sweeps among A18-49 viewers<\/li>\n<li>TODAY was the only morning show to increase among A18-49 viewers versus July 2015 (+13,000 or +1%).<\/li>\n<li>TODAY had its best\u00a0 July A18-49 advantage over GMA since 2011.\u00a0 Year-over-year, TODAY more than doubled its A18-49 lead over GMA by 125%<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.018 million total viewers, +723,000 (+22%) more than CBS<\/strong><\/p>\n<ul>\n<li>Versus July 2015, TODAY closed the total viewer gap with GMA by 52% (-188,000 this year vs. -392,000 in July 2015)<\/li>\n<\/ul>\n<p><strong>JULY 2016 (MONTHLY)<\/strong><\/p>\n<p><strong>Among A25-54 viewers, TODAY has won 11 consecutive months and 12 of the last 13 months<\/strong><\/p>\n<p><strong>TODAY won its 16th consecutive month among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Posted its biggest monthly A18-49 advantage over GMA since February 2016<\/li>\n<\/ul>\n<p><strong>WEEK OF JULY 25-31<\/strong><\/p>\n<table width=\"587\">\n<tbody>\n<tr>\n<td width=\"168\"><strong>Show Name<\/strong><\/td>\n<td width=\"43\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"36\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"68\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"168\"><strong>TODAY<\/strong><\/td>\n<td width=\"43\"><strong>2.84<\/strong><\/td>\n<td width=\"36\"><strong>12<\/strong><\/td>\n<td width=\"68\"><strong>3,831<\/strong><\/td>\n<td width=\"68\"><strong>0.87<\/strong><\/td>\n<td width=\"68\"><strong>1,098<\/strong><\/td>\n<td width=\"68\"><strong>1.27<\/strong><\/td>\n<td width=\"68\"><strong>1,510<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"168\">CBS THIS MORNING<\/td>\n<td width=\"43\">2.38<\/td>\n<td width=\"36\">10<\/td>\n<td width=\"68\">3,215<\/td>\n<td width=\"68\">0.49<\/td>\n<td width=\"68\">616<\/td>\n<td width=\"68\">0.77<\/td>\n<td width=\"68\">909<\/td>\n<\/tr>\n<tr>\n<td width=\"168\">GOOD MORNING AMERICA<\/td>\n<td width=\"43\">3.12<\/td>\n<td width=\"36\">13<\/td>\n<td width=\"68\">4,148<\/td>\n<td width=\"68\">0.75<\/td>\n<td width=\"68\">957<\/td>\n<td width=\"68\">1.13<\/td>\n<td width=\"68\">1,345<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.510 million A25-54 viewers, outperforming GMA by +165,000 (+12%) and CBS This Morning by +601,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 31 consecutive weeks and 47 of the last 48 weeks<\/li>\n<li>TODAY won all five mornings in A25-54, increasing its season-to-date total to 199 daily wins out of 214 rated broadcast days<\/li>\n<li>TODAY delivered a 1.27 A25-54 rating, +0.14 points ahead of GMA and +0.50 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.098 million A18-49 viewers, +141,000 (+15%) more than GMA and +482,000 (+78%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 51 consecutive wins and has been #1 in 57 of the last 59 weeks and 68 of the last 72 weeks<\/li>\n<li>TODAY has now secured 205 daily A18-49 wins out of 214 rated broadcast days season-to-date<\/li>\n<li>TODAY\u2019s 0.87 A18-49 rating led GMA by +0.12 points and CBS by +0.38 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.831 million total viewers, leading CBS This Morning by 616,000 (+19%)<\/strong><\/p>\n<p><strong>Versus the same week last season, TODAY:<\/strong><\/p>\n<ul>\n<li>Narrowed the total viewer gap with GMA by 38% (-317,000 last week vs. -514,000 a year ago)<\/li>\n<li>Posted a 283,000 viewer turnaround in its A25-54 lead over GMA (+165,000 win last week vs. a -118,000 loss last year)<\/li>\n<li>Posted a 153,000 viewer turnaround in its A18-49 lead over GMA (+141,000 win last week vs. a -12,000 loss last year)<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY ranks as the #1 morning news show among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averages 1.777 million A25-54 viewers, leading GMA by +10% (+159,000) and CBS by +68% (+720,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 266,000 viewer turnaround from a -107,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY averages 1.333 million and tops GMA by +15% (+176,000) and CBS by +77% (+580,000).\u00a0 TODAY\u2019s A18-49 lead over GMA has improved by 137,000 viewers (351%) from last season\u2019s +39,000 lead.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 60% narrower than last season (-220,000 season-to-date versus a -552,000 deficit at this time last season).<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>For 30 consecutive months (39 out of the last 40), <a href=\"http:\/\/today.com\">Today.com<\/a> has reached more mobile consumers than GMA on Yahoo for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.<\/p>\n<p><a href=\"http:\/\/today.com\">Today.com<\/a> mobile unique visitors have grown +16% over the last 12 months while GMA on Yahoo has grown +10% for the same period. <a href=\"http:\/\/today.com\">Today.com<\/a> has gone from parity in mobile unique visitors in September 2013 to over 2.5x GMA on Yahoo\u2019s mobile visitor number in June 2016.<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__media.ne.cision.com_l_vtciahhr_media.ne.cision.com_l_ruvjbziq_media.ne.cision.com_l_hskzkper_media.ne.cision.com_l_ifamrmcr_media.ne.cision.com_l_wkdjbubr_media.ne.cision.com_l_jvbehqyp_media.ne.cision.com_l_qezdbzwo_today.com_&amp;d=CwMF-g&amp;c=4ZIZThykDLcoWk-GVjSLm9hvvvzvGv0FLoWSRuCSs5Q&amp;r=gtanx09v3SsmRvfAtDx_2_yh1QlR1WqE0917SKZElTs&amp;m=2OZtpIEe2fZ4r3HnY5J2cjDjdJhdCMBNQf-2H4DPfYs&amp;s=SEFlKnDzdttuT4WgdVpPL0bnwX5kse-bpjJ5pb-xTMw&amp;e=\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Lauren Skowronski<br \/>\nVP, Corporate Communications<br \/>\n212-664-2432<br \/>\n<a href=\"mailto:lauren.skowronski@nbcuni.com\">Lauren.Skowronski@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Biggest July Demo Win Over GMA since 2011 TODAY Has Been the #1 Morning Show for 11 Consecutive Months Season to Date, TODAY Continues as #1 Morning Show in Both A25-54 and A18-49 NEW YORK \u2013August 2, 2016 \u2013 NBC News\u2019 TODAY was the top-rated morning show in the key A25-54 demo during [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/02\/today-wins-week-and-july-sweep-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS WEEK AND JULY SWEEP IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-1471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS WEEK AND JULY SWEEP IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/08\/02\/today-wins-week-and-july-sweep-in-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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