{"id":1420,"date":"2016-07-08T11:18:44","date_gmt":"2016-07-08T15:18:44","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1420"},"modified":"2016-07-08T11:18:44","modified_gmt":"2016-07-08T15:18:44","slug":"today-1-in-demo-for-ten-months","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/07\/08\/today-1-in-demo-for-ten-months\/","title":{"rendered":"TODAY #1 IN DEMO FOR TEN MONTHS"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Been the #1 Morning Show among A25-54 for 43 Out of the Last 44 Weeks<\/strong><\/p>\n<p><strong>TODAY Has Cut the Total Viewer Gap with GMA By 33% Versus the Same Week Last Season<\/strong><\/p>\n<p><strong>Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 July 8, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show in the key A25-54 demo again last week, while continuing to shrink the total viewer gap with ABC\u2019s \u201cGood Morning America.\u201d TODAY has held the top spot in the key demo for ten consecutive months, winning 43 out of the last 44 weeks among the key A25-54 demo.<\/p>\n<p>For the week of\u00a0June 27, TODAY topped GMA by 203,000 in A25-54 and by 187,000 in A18-49.\u00a0 Versus the same week last season, TODAY narrowed the total viewer gap with GMA by 33% (-328,000 last week vs. -490,000 a year ago) and saw increases among A25-54 viewers (+6%) and A18-49 viewers (+3%).<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p>TODAY HIGHLIGHTS:<\/p>\n<p>WEEK OF JUNE 27<\/p>\n<p><strong>TODAY averaged 1.585 million A25-54 viewers, outperforming GMA by +203,000 (+15%) and CBS This Morning by +612,000 (+63%)<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A25-54 viewers for 27 consecutive weeks and 43 of the last 44 weeks<\/li>\n<li>This was TODAY\u2019s best A25-54 advantage over GMA in four weeks<\/li>\n<li>TODAY won all five mornings in A25-54, increasing its season-to-date total to 180 daily wins out of 195 rated broadcast days<\/li>\n<li>TODAY delivered a 1.33 A25-54 rating, +0.17 points ahead of GMA and +0.51 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.164 million A18-49 viewers, +187,000 (+19%) more than GMA and +474,000 (+69%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 47 consecutive wins and has been #1 in 53 of the last 55 weeks and 64 of the last 68 weeks<\/li>\n<li>This was TODAY\u2019s widest A18-49 lead over GMA in four weeks<\/li>\n<li>TODAY has now secured 187 daily A18-49 wins out of 195 rated broadcast days season-to-date<\/li>\n<li>TODAY\u2019s 0.92 A18-49 rating led GMA by +0.15 points and CBS by +0.38 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.108 million total viewers, leading CBS This Morning by 705,000 (+21%)<\/strong><\/p>\n<p><strong>Versus the same week last season, TODAY saw increases among A25-54 viewers (+6%, or +88,000) and A18-49 viewers (+3%, or +39,000).\u00a0 TODAY also: <\/strong><\/p>\n<ul>\n<li>Narrowed the total viewer gap with GMA by 33% (-328,000 last week vs. -490,000 a year ago)<\/li>\n<li>Posted a 334,000 viewer turnaround in its A25-54 advantage over GMA (+203,000 win last week vs. a -131,000 loss last year)<\/li>\n<li>Increased its A18-49 lead over GMA by 316% (+187,000 last week vs. +45,000 a year ago)<\/li>\n<\/ul>\n<p><strong>Week-to-week, TODAY improved its A18-49 lead over GMA by 26% (+187,000 vs. +149,000 during the prior week)<\/strong><\/p>\n<p><strong>Season-to-date, TODAY ranks as the #1 morning news show among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averages 1.800 million A25-54 viewers, leading GMA by +9% (+154,000) and CBS by +68% (+730,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 271,000 viewer turnaround from a -117,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY averages 1.353 million and tops GMA by +15% (+176,000) and CBS by +77% (+588,000).\u00a0 TODAY\u2019s A18-49 lead over GMA has improved by 141,000 viewers (403%) from last season\u2019s +35,000 lead.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 60% narrower than last season (-230,000 season-to-date versus a -569,000 deficit at this time last season).<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><strong>WEEK OF JUNE 27-JULY 1<\/strong><\/p>\n<table width=\"563\">\n<tbody>\n<tr>\n<td width=\"189\"><strong>Show Name<\/strong><\/td>\n<td width=\"40\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"27\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"61\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"61\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"61\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"61\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"61\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"189\"><strong>TODAY<\/strong><\/td>\n<td width=\"40\"><strong>3.02<\/strong><\/td>\n<td width=\"27\"><strong>13<\/strong><\/td>\n<td width=\"61\"><strong>4,108<\/strong><\/td>\n<td width=\"61\"><strong>0.92<\/strong><\/td>\n<td width=\"61\"><strong>1,164<\/strong><\/td>\n<td width=\"61\"><strong>1.33<\/strong><\/td>\n<td width=\"61\"><strong>1,585<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"189\">CBS THIS MORNING<\/td>\n<td width=\"40\">2.50<\/td>\n<td width=\"27\">10<\/td>\n<td width=\"61\">3,403<\/td>\n<td width=\"61\">0.54<\/td>\n<td width=\"61\">690<\/td>\n<td width=\"61\">0.82<\/td>\n<td width=\"61\">973<\/td>\n<\/tr>\n<tr>\n<td width=\"189\">GOOD MORNING AMERICA<\/td>\n<td width=\"40\">3.28<\/td>\n<td width=\"27\">13<\/td>\n<td width=\"61\">4,436<\/td>\n<td width=\"61\">0.77<\/td>\n<td width=\"61\">977<\/td>\n<td width=\"61\">1.16<\/td>\n<td width=\"61\">1,382<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>For the 23rd straight month, Today.com reached more consumers than GMA on Yahoo.\u00a0 Over 32.7 million unique visitors turned to Today.com in May for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 29 consecutive months (38 out of the last 39), Today.com has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Today.com mobile unique visitors have grown +18% over the last 12 months while GMA on Yahoo has grown +11% for the same period. Today.com has gone from parity in mobile unique visitors in September 2013 to over 3.2x GMA on Yahoo\u2019s mobile visitor number in May 2016.<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__media.ne.cision.com_l_vtciahhr_media.ne.cision.com_l_ruvjbziq_media.ne.cision.com_l_hskzkper_media.ne.cision.com_l_ifamrmcr_media.ne.cision.com_l_wkdjbubr_media.ne.cision.com_l_jvbehqyp_media.ne.cision.com_l_qezdbzwo_today.com_&amp;d=CwMF-g&amp;c=4ZIZThykDLcoWk-GVjSLm9hvvvzvGv0FLoWSRuCSs5Q&amp;r=gtanx09v3SsmRvfAtDx_2_yh1QlR1WqE0917SKZElTs&amp;m=2OZtpIEe2fZ4r3HnY5J2cjDjdJhdCMBNQf-2H4DPfYs&amp;s=SEFlKnDzdttuT4WgdVpPL0bnwX5kse-bpjJ5pb-xTMw&amp;e=\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Lauren Skowronski<br \/>\nVP, Corporate Communications<br \/>\n212-664-2432<br \/>\n<a href=\"mailto:lauren.skowronski@nbcuni.com\">Lauren.Skowronski@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Been the #1 Morning Show among A25-54 for 43 Out of the Last 44 Weeks TODAY Has Cut the Total Viewer Gap with GMA By 33% Versus the Same Week Last Season Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49 NEW YORK \u2013 July 8, 2016 \u2013 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/07\/08\/today-1-in-demo-for-ten-months\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY #1 IN DEMO FOR TEN MONTHS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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