{"id":1386,"date":"2016-06-07T10:19:05","date_gmt":"2016-06-07T14:19:05","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1386"},"modified":"2016-06-07T10:19:05","modified_gmt":"2016-06-07T14:19:05","slug":"nbc-nightly-news-with-lester-holt-wins-the-demo-again-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/06\/07\/nbc-nightly-news-with-lester-holt-wins-the-demo-again-2\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN"},"content":{"rendered":"<p><strong><em>NBC Broadcast Grows Week over Week and Year over Year in the Demo<\/em><\/strong><\/p>\n<p>NEW YORK (June 7, 2016) \u2013 \u201cNBC Nightly News with Lester Holt\u201d was the #1 evening newscast in the A25-54 demo for the week of May 30 \u2013 June 3. The NBC broadcast averaged 1.9 million A25-54 viewers, outperforming ABC by +163,000 (+10%) and CBS by +413,000 (+28%). Nightly\u2019s A25-54 delivery hit a four-week high, with its biggest lead over ABC in three weeks and widest advantage over CBS in eight weeks. The NBC broadcast has been #1 in the demo for over 11 straight months.<\/p>\n<p>Week-to-week, Nightly showed the biggest growth among A25-54 viewers (+3%, or +54,000) and it grew +4% in the demo year over year, while ABC was down -13% from last year.<\/p>\n<p>Nightly also won the week among A18-49 viewers, averaging 1.4 million viewers, topping ABC by +137,000 (+11%) and CBS by +371,000 (+37%). Nightly has now been #1 among A18-49 viewers for over 13 consecutive months.<\/p>\n<p>NOTE: Due to the Memorial Day holiday and the NBA Finals, NBC and CBS are based on a 4-day average (Tuesday-Friday), while ABC is based on a 3-day average (Tuesday, Wednesday and Friday).<\/p>\n<p>Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.\u00a0 Nightly has ranked #1 in A25-54 and A18-49 for 45 consecutive weeks and 49 of the 50 weeks since Lester Holt officially became anchor.<\/p>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly averaged 1.880 million A25-54 viewers, outperforming ABC by +163,000 (+10%) and CBS by +413,000 (+28%)<\/li>\n<li>Nightly\u2019s A25-54 delivery hit a four-week high, with its biggest lead over ABC in three weeks and widest advantage over CBS in eight weeks.<\/li>\n<li>Nightly averaged 1.370 million A18-49 viewers, topping ABC by +137,000 (+11%) and CBS by +371,000 (+37%)<\/li>\n<li>Nightly has ranked #1 in A25-54 and A18-49 for 45 consecutive weeks and 49 of the 50 weeks since Lester Holt officially became anchor.<\/li>\n<li>Nightly\u2019s A18-49 delivery hit a five-week high in its A18-49 delivery, with its best advantage over ABC in three weeks.<\/li>\n<li>Versus the same week last season, Nightly posted gains of +68,000 among both A25-54 and A18-49 viewers. It also saw a 325,000 viewer turnaround in its A25-54 advantage vs. ABC (+163,000 win last week vs. a -162,000 loss last year).<\/li>\n<li>Week-to-week, Nightly showed the biggest growth among A25-54 viewers (+3%, or +54,000) and A18-49 viewers (+5%, or +60,000).<\/li>\n<li>Nightly averaged 7.705 million total viewers, leading CBS Evening News by +1.175 million (+18%).<\/li>\n<\/ul>\n<p><strong>Season to Date:<\/strong><\/p>\n<ul>\n<li>Season to date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.<\/li>\n<li>Nightly averages 8.768 million total viewers, +232,000 (+3%) ahead of ABC and +1.475 million (+20%) more than CBS.<\/li>\n<li>Nightly averages 2.120 million A25-54 viewers, leading ABC by +194,000 (+10%) and CBS by +437,000 (+26%).<\/li>\n<li>Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season.<\/li>\n<li>Nightly is posting a 197,000 viewer turnaround in its A25-54 lead vs. ABC (+194,000 lead this season vs. a -3,000 deficit this time last year).<\/li>\n<li>Nightly has also improved its demo advantage vs. CBS by 4% over last season (+437,000 this season vs. 420,000 last season).<\/li>\n<li>Nightly averages 1.529 million A18-49 viewers, outperforming ABC by +184,000 (+14%) and CBS by +384,000 (+33%)<\/li>\n<li>Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 109% vs. a +98,000 lead last season).<\/li>\n<\/ul>\n<p><strong>Week of May 30 \u2013 June 3, 2016:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td><strong>Total Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Viewers \u00a0 \u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>NBC \u00a0 \u00a0<\/strong><\/td>\n<td>7.705<\/td>\n<td>1.58<\/td>\n<td>1.880<\/td>\n<td>1.08<\/td>\n<td>1.370<\/td>\n<\/tr>\n<tr>\n<td><strong>CBS<\/strong><\/td>\n<td>6.530<\/td>\n<td>1.24<\/td>\n<td>1.467<\/td>\n<td>0.79<\/td>\n<td>0.999<\/td>\n<\/tr>\n<tr>\n<td><strong>ABC<\/strong><\/td>\n<td>7.769<\/td>\n<td>1.45<\/td>\n<td>1.717<\/td>\n<td>0.97<\/td>\n<td>1.233<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact<\/strong>:<\/p>\n<p>Jake Urbanski<\/p>\n<p>NBC News<\/p>\n<p>212-664-3211<\/p>\n<p><a href=\"mailto:jake.urbanski@nbcuni.com\">jake.urbanski@nbcuni.com<\/a><\/p>\n<p># # #<\/p>\n<p><strong>ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT<\/strong><\/p>\n<p>\u201cNBC Nightly News with Lester Holt\u201d is America\u2019s most-watched evening newscast, going beyond the day\u2019s headlines to uncover stories of how people\u2019s lives are affected by the world around them. \u201cNBC Nightly News\u201d reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the \u201cNightly News\u201d app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.<\/p>\n<p># # #<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC Broadcast Grows Week over Week and Year over Year in the Demo NEW YORK (June 7, 2016) \u2013 \u201cNBC Nightly News with Lester Holt\u201d was the #1 evening newscast in the A25-54 demo for the week of May 30 \u2013 June 3. The NBC broadcast averaged 1.9 million A25-54 viewers, outperforming ABC by +163,000 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/06\/07\/nbc-nightly-news-with-lester-holt-wins-the-demo-again-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[34,31],"class_list":["post-1386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-featured","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/06\/07\/nbc-nightly-news-with-lester-holt-wins-the-demo-again-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d WINS THE DEMO AGAIN - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"NBC Broadcast Grows Week over Week and Year over Year in the Demo NEW YORK (June 7, 2016) \u2013 \u201cNBC Nightly News with Lester Holt\u201d was the #1 evening newscast in the A25-54 demo for the week of May 30 \u2013 June 3. 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