{"id":1357,"date":"2016-05-19T10:56:42","date_gmt":"2016-05-19T14:56:42","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1357"},"modified":"2016-05-19T10:56:42","modified_gmt":"2016-05-19T14:56:42","slug":"today-1-in-demo-again-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/","title":{"rendered":"TODAY #1 IN DEMO AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Been the #1 Morning Show Among A25-54 For 36 Out of the Last 37\u00a0Weeks<\/strong><\/p>\n<p><strong>TODAY #1 Across the Board on Wednesday <\/strong><\/p>\n<p><strong>TODAY Has Cut the Total Viewer Gap with GMA By 58% Versus the Same Week Last Season<\/strong><\/p>\n<p><strong>Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013May 19, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show again last week in the key A25-54 demo, while continuing to shrink the total viewer gap with ABC\u2019s \u201cGood Morning America.\u201d TODAY has now won 36 out of the last 37 weeks in the key demo. TODAY was also the number-one morning show across-the-board on Wednesday, May 11. TODAY has now finished #1 across-the-board 14 times this season. TODAY continues as the number-one morning show in both A25-54 and A18-49 for the season.<\/p>\n<p>For the week of\u00a0May 9, TODAY topped GMA by 216,000 in A25-54 and by 125,000 in A18-49.\u00a0 Versus the same week last year, TODAY narrowed the total viewer gap with GMA by 58% (-142,000 last week vs. -338,000 a year ago). GMA had a 12% loss in the key demo and 6% loss in total viewers year over year.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p><strong>TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n<p><em>WEEK OF <\/em>MAY 9<\/p>\n<p><strong>On Wednesday, May 11, TODAY posted an across-the-board victory in total viewers, A25-54, and A18-49 viewers <\/strong><\/p>\n<ul>\n<li>TODAY has now finished #1 across-the-board 14 times this season<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.800 million A25-54 viewers, outperforming GMA by +216,000 (+14%) and CBS This Morning by +707,000 (+65%)<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A25-54 viewers for 20 consecutive weeks and 36 of the last 37 weeks<\/li>\n<li>TODAY posted its best A25-54 advantage over GMA since the week of 4\/4\/2016 (5 weeks ago) and widest vs. CBS since the week of 4\/11\/2016 (4 weeks)<\/li>\n<li>TODAY won five mornings in A25-54, increasing its season-to-date total to 147 daily wins out of 161 rated broadcast days<\/li>\n<li>TODAY delivered a 1.51 A25-54 rating, +0.18 points ahead of GMA and +0.59 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.312 million A18-49 viewers, +125,000 (+11%) more than GMA and +528,000 (+67%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 40 consecutive wins and has been #1 in 46 of the last 48 weeks and 57 of the last 61 weeks<\/li>\n<li>TODAY won has now secured 154 daily A18-49 wins out of 159 rated broadcast days season-to-date<\/li>\n<li>TODAY\u2019s 1.03 A18-49 rating led GMA by +0.09 points and CBS by +0.41 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.717 million total viewers, leading CBS This Morning by +932,000 (+25%)<\/strong><\/p>\n<ul>\n<li>TODAY\u00a0 pulled to its closest margin vs. GMA (-142,000) since the week of 3\/21\/2016<\/li>\n<li>The total viewer gap vs. GMA has been below 200,000 in 14 of the last 18 weeks (including one TODAY victory)<\/li>\n<\/ul>\n<p><strong>Versus the same week last season, TODAY:<\/strong><\/p>\n<ul>\n<li>Narrowed the total viewer gap with GMA by 58% (-142,000 last week vs. -338,000 a year ago)<\/li>\n<li>More than tripled its A25-54 advantage vs. GMA (+216,000 win last week vs. +67,000 a year ago, an increase of 222%)<\/li>\n<\/ul>\n<p><strong>Week-to-week, TODAY was the only morning news program to increase among A25-54 viewers (+1%, or +19,000)<\/strong><\/p>\n<ul>\n<li>TODAY increased its A25-54 lead over GMA by 48% (+216,000 vs. +146,000 during the prior week)<\/li>\n<li>The total viewer gap between TODAY and GMA was reduced by 26% (-142,000 vs. -191,000 during the prior week)<\/li>\n<\/ul>\n<p><strong>TODAY was the only program to post gains vs. 2Q\u201916-to-date levels in both total viewers (+1%, or +38,000) and A25-54 viewers (+7,000)<\/strong><\/p>\n<p><strong>Season-to-date, TODAY ranks as the #1 morning news show among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averages 1.828 million A25-54 viewers, leading GMA by +8% (+143,000) and CBS by +69% (+749,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 273,000 viewer turnaround from a -130,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY averages 1.377 million and tops GMA by +15% (+176,000) and CBS by +78% (+603,000).\u00a0 TODAY\u2019s A18-49 lead over GMA has improved by 150,000 viewers from last season\u2019s +26,000 lead.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 60% narrower than last season (-232,000 season-to-date versus a -584,000 deficit at this time last season).<\/li>\n<\/ul>\n<table width=\"539\">\n<tbody>\n<tr>\n<td width=\"164\"><strong>Net<\/strong><\/td>\n<td width=\"41\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"33\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"60\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"60\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"60\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>TODAY<\/strong><\/td>\n<td width=\"41\"><strong>3.45<\/strong><\/td>\n<td width=\"33\"><strong>13<\/strong><\/td>\n<td width=\"60\"><strong>4,717<\/strong><\/td>\n<td width=\"60\"><strong>1.03<\/strong><\/td>\n<td width=\"60\"><strong>1,312<\/strong><\/td>\n<td width=\"60\"><strong>1.51<\/strong><\/td>\n<td width=\"60\"><strong>1,800<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\">CBS THIS MORNING<\/td>\n<td width=\"41\">2.73<\/td>\n<td width=\"33\">11<\/td>\n<td width=\"60\">3,785<\/td>\n<td width=\"60\">0.62<\/td>\n<td width=\"60\">784<\/td>\n<td width=\"60\">0.92<\/td>\n<td width=\"60\">1,093<\/td>\n<\/tr>\n<tr>\n<td width=\"164\">GOOD MORNING AMERICA<\/td>\n<td width=\"41\">3.63<\/td>\n<td width=\"33\">14<\/td>\n<td width=\"60\">4,859<\/td>\n<td width=\"60\">0.94<\/td>\n<td width=\"60\">1,187<\/td>\n<td width=\"60\">1.33<\/td>\n<td width=\"60\">1,584<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 22ndconsecutive month, <a href=\"http:\/\/today.com\">Today.com<\/a> reached more consumers than GMA on Yahoo.\u00a0 Over 29.1 million unique visitors turned to <a href=\"http:\/\/today.com\">Today.com<\/a> in April for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 28 straight months (37 out of the last 38), <a href=\"http:\/\/today.com\">Today.com<\/a> has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p><a href=\"http:\/\/today.com\">Today.com<\/a> and GMA on Yahoo mobile unique visitors have grown +4% over the last 12 months while GMA on Yahoo has declined -10% for the same period. <a href=\"http:\/\/today.com\">Today.com<\/a> has gone from parity in mobile unique visitors in September 2013 to over 3.5x GMA on Yahoo\u2019s mobile visitor number in April 2016.<\/p>\n<p><em>###<\/em><\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/vtciahhr\/media.ne.cision.com\/l\/ruvjbziq\/media.ne.cision.com\/l\/hskzkper\/media.ne.cision.com\/l\/ifamrmcr\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Lauren Skowronski<br \/>\nVP, Corporate Communications<br \/>\n212-664-2432<br \/>\n<a href=\"mailto:lauren.skowronski@nbcuni.com\">Lauren.Skowronski@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Been the #1 Morning Show Among A25-54 For 36 Out of the Last 37\u00a0Weeks TODAY #1 Across the Board on Wednesday TODAY Has Cut the Total Viewer Gap with GMA By 58% Versus the Same Week Last Season Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49 NEW [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY #1 IN DEMO AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY #1 IN DEMO AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY #1 IN DEMO AGAIN - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Has Been the #1 Morning Show Among A25-54 For 36 Out of the Last 37\u00a0Weeks TODAY #1 Across the Board on Wednesday TODAY Has Cut the Total Viewer Gap with GMA By 58% Versus the Same Week Last Season Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49 NEW [...]Read More... from TODAY #1 IN DEMO AGAIN\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-19T14:56:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"TODAY #1 IN DEMO AGAIN\",\"datePublished\":\"2016-05-19T14:56:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/\"},\"wordCount\":933,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\",\"Ratings\",\"TODAY\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/\",\"name\":\"TODAY #1 IN DEMO AGAIN - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2016-05-19T14:56:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/05\\\/19\\\/today-1-in-demo-again-4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY #1 IN DEMO AGAIN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY #1 IN DEMO AGAIN - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/","og_locale":"en_US","og_type":"article","og_title":"TODAY #1 IN DEMO AGAIN - NBC News Press Releases","og_description":"TODAY Has Been the #1 Morning Show Among A25-54 For 36 Out of the Last 37\u00a0Weeks TODAY #1 Across the Board on Wednesday TODAY Has Cut the Total Viewer Gap with GMA By 58% Versus the Same Week Last Season Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49 NEW [...]Read More... from TODAY #1 IN DEMO AGAIN","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/","og_site_name":"NBC News Press Releases","article_published_time":"2016-05-19T14:56:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY #1 IN DEMO AGAIN","datePublished":"2016-05-19T14:56:42+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/"},"wordCount":933,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","keywords":["feature","Ratings","TODAY"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/","name":"TODAY #1 IN DEMO AGAIN - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","datePublished":"2016-05-19T14:56:42+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/19\/today-1-in-demo-again-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY #1 IN DEMO AGAIN"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Horizontal.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}