{"id":1335,"date":"2016-05-05T11:35:33","date_gmt":"2016-05-05T15:35:33","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1335"},"modified":"2016-05-05T11:35:33","modified_gmt":"2016-05-05T15:35:33","slug":"today-1-in-demo-again-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/05\/today-1-in-demo-again-2\/","title":{"rendered":"TODAY #1 IN DEMO AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Been the #1 Morning Show in A25-54 for 34 Out of the Last 35\u00a0Weeks<\/strong><\/p>\n<p><strong>TODAY Has Cut the Total Viewer Gap with GMA By 55% Versus the Same Week Last Season<\/strong><\/p>\n<p><strong>GMA is Down Double-Digits in Key Demo and Total Viewers Season-to-Date <\/strong><\/p>\n<p><strong>Season to Date, TODAY Is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013May 5, 2016 \u2013 NBC News\u2019 TODAY was the number-one morning show again last week in the key A25-54 demo, while continuing to shrink the total viewer gap with ABC\u2019s \u201cGood Morning America.\u201d TODAY has held the top spot in the key demo for more than eight months, winning 34 out of the last 35 weeks among the key demo A25-54. TODAY continues as the number-one morning show in both A25-54 and A18-49 for the season.<\/p>\n<p>For the week of\u00a0April 25, TODAY topped GMA by 144,000 in A25-54 and by 139,000 in A18-49.\u00a0 Versus the same week last season, TODAY cut its total viewer gap with GMA by 55% (-265,000 last week vs. -584,000 a year ago). GMA has lost 16% in the key demo and 10% in total viewers this season, year over year.<\/p>\n<p>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/p>\n<p>TODAY HIGHLIGHTS:<\/p>\n<p>WEEK OF APRIL 25<\/p>\n<p>TODAY averaged 1.811 million A25-54 viewers, outperforming GMA by +144,000 (+9%) and CBS This Morning by +672,000 (+59%)<\/p>\n<ul>\n<li>TODAY has been #1 among A25-54 viewers for 34 of the last 35 weeks<\/li>\n<li>TODAY delivered a 1.52 A25-54 rating, +0.12 points ahead of GMA and +0.56 points more than CBS<\/li>\n<\/ul>\n<p>TODAY averaged 1.364 million A18-49 viewers, +139,000 (+11%) more than GMA and +539,000 (+65%) higher than CBS<\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 38 consecutive weekly wins<\/li>\n<li>TODAY drew its biggest A18-49 delivery since the week of March 7<\/li>\n<li>TODAY\u2019s 1.08 A18-49 rating led GMA by +0.11 points and CBS by +0.43 points<\/li>\n<\/ul>\n<p>TODAY averaged 4.696 million total viewers, leading CBS This Morning by +871,000 (+23%)<\/p>\n<p>Versus the same week last season, TODAY:<\/p>\n<ul>\n<li>Narrowed the total viewer gap with GMA by 55% (-265,000 last week vs. -584,000 a year ago)<\/li>\n<li>Posted a 269,000 viewer turnaround in its A25-54 advantage vs. GMA (+144,000 win last week vs. -125,000 a year ago)<\/li>\n<li>Saw an 893% higher A18-49 advantage versus GMA (+139,000 last week vs. +14,000 last year)<\/li>\n<\/ul>\n<p>Season-to-date, TODAY ranks as the #1 morning news show among A25-54 and A18-49 viewers<\/p>\n<ul>\n<li>TODAY averages 1.831 million A25-54 viewers, leading GMA by +8% (+141,000) and CBS by +70% (+754,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 278,000 viewer turnaround from a -137,000 deficit at this point last season.\u00a0 Year-over-year, GMA is down -16% among A25-54.<\/li>\n<li>In A18-49, TODAY averages 1.381 million and tops GMA by +15% (+180,000) and CBS by +79% (+609,000).\u00a0 TODAY\u2019s A18-49 lead over GMA has improved by 159,000 viewers from last season\u2019s +21,000 lead.\u00a0 Year-over-year, GMA is down -16% among A18-49.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 60% narrower than last season (-236,000 season-to-date versus a -594,000 deficit at this time last season).\u00a0 Year-over-year, GMA is down -10% in total viewers.<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><strong>WEEK OF APRIL 18-22<\/strong><\/p>\n<table width=\"583\">\n<tbody>\n<tr>\n<td width=\"176\"><strong>Net<\/strong><\/td>\n<td width=\"44\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"29\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"67\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"67\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"67\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"176\"><strong>TODAY<\/strong><\/td>\n<td width=\"44\"><strong>3.44<\/strong><\/td>\n<td width=\"29\"><strong>13<\/strong><\/td>\n<td width=\"67\"><strong>4,696<\/strong><\/td>\n<td width=\"67\"><strong>1.08<\/strong><\/td>\n<td width=\"67\"><strong>1,364<\/strong><\/td>\n<td width=\"67\"><strong>1.52<\/strong><\/td>\n<td width=\"67\"><strong>1,811<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"176\">CBS THIS MORNING<\/td>\n<td width=\"44\">2.77<\/td>\n<td width=\"29\">11<\/td>\n<td width=\"67\">3,825<\/td>\n<td width=\"67\">0.65<\/td>\n<td width=\"67\">825<\/td>\n<td width=\"67\">0.96<\/td>\n<td width=\"67\">1,139<\/td>\n<\/tr>\n<tr>\n<td width=\"176\">GOOD MORNING AMERICA<\/td>\n<td width=\"44\">3.68<\/td>\n<td width=\"29\">14<\/td>\n<td width=\"67\">4,961<\/td>\n<td width=\"67\">0.97<\/td>\n<td width=\"67\">1,225<\/td>\n<td width=\"67\">1.40<\/td>\n<td width=\"67\">1,667<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>For the 21th straight month, Today.com reached more consumers than GMA on Yahoo.\u00a0 Over 31.8 million unique visitors turned to Today.com in March for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 27 consecutive months (36 out of the last 37), Today.com has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally, Today.com\u2019s mobile unique visitors have grown +17% over the last 12 months while GMA on Yahoo has grown +27% for the same period. Today.com has gone from parity in mobile unique visitors in September 2013 to over 3.2x GMA on Yahoo\u2019s mobile visitor number in March 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__media.ne.cision.com_l_vtciahhr_media.ne.cision.com_l_ruvjbziq_media.ne.cision.com_l_hskzkper_media.ne.cision.com_l_ifamrmcr_media.ne.cision.com_l_wkdjbubr_media.ne.cision.com_l_jvbehqyp_media.ne.cision.com_l_qezdbzwo_today.com_&amp;d=CwMF-g&amp;c=4ZIZThykDLcoWk-GVjSLm9hvvvzvGv0FLoWSRuCSs5Q&amp;r=gtanx09v3SsmRvfAtDx_2_yh1QlR1WqE0917SKZElTs&amp;m=2OZtpIEe2fZ4r3HnY5J2cjDjdJhdCMBNQf-2H4DPfYs&amp;s=SEFlKnDzdttuT4WgdVpPL0bnwX5kse-bpjJ5pb-xTMw&amp;e=\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Lauren Skowronski<br \/>\nVP, Corporate Communications<br \/>\n212-664-2432<br \/>\n<a href=\"mailto:lauren.skowronski@nbcuni.com\">Lauren.Skowronski@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Been the #1 Morning Show in A25-54 for 34 Out of the Last 35\u00a0Weeks TODAY Has Cut the Total Viewer Gap with GMA By 55% Versus the Same Week Last Season GMA is Down Double-Digits in Key Demo and Total Viewers Season-to-Date Season to Date, TODAY Is the #1 Morning Show in Both [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/05\/05\/today-1-in-demo-again-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY #1 IN DEMO AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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