{"id":1241,"date":"2016-03-15T10:59:10","date_gmt":"2016-03-15T14:59:10","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1241"},"modified":"2016-03-15T10:59:10","modified_gmt":"2016-03-15T14:59:10","slug":"nbc-nightly-news-with-lester-holt-delivers-biggest-win-over-abc-in-four-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/03\/15\/nbc-nightly-news-with-lester-holt-delivers-biggest-win-over-abc-in-four-weeks\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d DELIVERS BIGGEST WIN OVER ABC IN FOUR WEEKS"},"content":{"rendered":"<p><strong><em>NBC Broadcast is #1 Across the Board, Widens Advantages over ABC in all Categories Week-to-Week<\/em><\/strong><\/p>\n<p><strong><em>Nightly is #1 In Total Viewers For 35 Of Last 38 Weeks<\/em><\/strong><\/p>\n<p>MARCH 15, 2016&#8211; \u201cNBC Nightly News with Lester Holt\u201d is #1 in total viewers and all categories for the week of March 7-11, marking 35 wins in the 38 weeks since Holt was named anchor. \u00a0Nightly posted its best total viewer margin and widest demo gap vs. ABC in four weeks (week of 2\/8\/16). The NBC broadcast is #1 in A25-54 viewers for the 15th straight week and 36 of the last 38 weeks.<\/p>\n<p>On Tuesday, the night of key primaries including Michigan and Mississippi, Nightly outperformed ABC by nearly +200,000 total viewers and nearly +250,000 A25-54 viewers.<\/p>\n<p>Compared to the same week last season, Nightly delivered gains across-the-board in total viewers, (+8%, or +611,000), A25-54 viewers (+8%, or +150,000), and A18-49 viewers (+6%, or +89,000) and posted a 221,000 viewer turnaround in its A25-54 gap vs. ABC (+148,000 win last week vs. a -73,000 loss a year ago). Nightly also improved its total viewer lead over ABC by 600% (+77,000 last week vs. +11,000 a year ago) and its A18-49 lead by 130% (+99,000 last week vs. +43,000 last year).<\/p>\n<p>Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.<\/p>\n<p><em>NOTE: As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/em><\/p>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly averaged 8.742 million total viewers, outperforming ABC by +77,000 (+0.9%) and CBS by +1.315 million (18%).<\/li>\n<li>Nightly averaged 2.109 million A25-54 viewers, +148,000 (+8%) higher than ABC and +339,000 (19%) more than CBS.<\/li>\n<li>Nightly averaged 1.492 million A18-49 viewers, leading ABC by +99,000 (+7%) and CBS by +281,000 (+23%).<\/li>\n<li>Nightly has been #1 among total viewers for 35 of the last 38 weeks, and 376 of the last 388 weeks.<\/li>\n<li>Nightly won its 15<sup>th<\/sup> consecutive week in A25-54 demo viewers and has been #1 in 36 of the last 38 weeks.<\/li>\n<li>The NBC broadcast is #1 in A18-49 viewers for 33 consecutive weeks, 37 of the last 38 weeks, and 41 of the last 44 weeks.<\/li>\n<\/ul>\n<p><strong>Season-to-Date Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly is averaging 9.069 million total viewers, leading ABC by +238,000 (+3% )and CBS by +1.514 million (+20%).<\/li>\n<li>Nightly is averaging 2.222 million A25-54 viewers, leading ABC by +196,000 (+10%) and CBS by +461,000 (+26%).<\/li>\n<li>Nightly has widened its A25-54 lead vs. ABC by 160,000 viewers versus last season (+196,000 lead this season vs. a +36,000 gap last year).<\/li>\n<li>Nightly is averaging 1.606 million A18-49 viewers, leading ABC by +206,000 (+15 %) and CBS by +410,000 (+34%).<\/li>\n<\/ul>\n<p><strong>WEEK OF MARCH 7-11, 2016:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Total Viewers<\/strong><\/td>\n<td><strong>A25-54 Rating<\/strong><\/td>\n<td><strong>A25-54 Viewers<\/strong><\/td>\n<td><strong>A18-49 Rating<\/strong><\/td>\n<td><strong>A18-49 Viewers<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>NBC \u00a0 \u00a0 \u00a0<\/strong><\/td>\n<td>8.742<\/td>\n<td>1.8<\/td>\n<td>2.109<\/td>\n<td>1.2<\/td>\n<td>1.492<\/td>\n<\/tr>\n<tr>\n<td><strong>CBS<\/strong><\/td>\n<td>7.427<\/td>\n<td>1.5<\/td>\n<td>1.770<\/td>\n<td>1.0<\/td>\n<td>1.211<\/td>\n<\/tr>\n<tr>\n<td><strong>ABC<\/strong><\/td>\n<td>8.665<\/td>\n<td>1.7<\/td>\n<td>1.961<\/td>\n<td>1.1<\/td>\n<td>1.393<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC Broadcast is #1 Across the Board, Widens Advantages over ABC in all Categories Week-to-Week Nightly is #1 In Total Viewers For 35 Of Last 38 Weeks MARCH 15, 2016&#8211; \u201cNBC Nightly News with Lester Holt\u201d is #1 in total viewers and all categories for the week of March 7-11, marking 35 wins in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/03\/15\/nbc-nightly-news-with-lester-holt-delivers-biggest-win-over-abc-in-four-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d DELIVERS BIGGEST WIN OVER ABC IN FOUR WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4],"class_list":["post-1241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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