{"id":1207,"date":"2016-02-19T13:18:10","date_gmt":"2016-02-19T18:18:10","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1207"},"modified":"2016-02-19T13:18:10","modified_gmt":"2016-02-19T18:18:10","slug":"today-wins-23rd-week-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/02\/19\/today-wins-23rd-week-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS 23rd WEEK IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Has Been the #1 Morning Show in the Key Demo 23 Out of the Last 24\u00a0Weeks<\/strong><\/p>\n<p><strong>TODAY Hit a 3-Week High in Total Viewers<\/strong><\/p>\n<p><strong>TODAY Has Cut the Total Viewer Gap with GMA By 67% Year Over Year<\/strong><\/p>\n<p><strong>GMA Is the Only Morning Show Down In Both the Key Demo and Total Viewers for the Season and Vs. the Same Week Last\u00a0Year<\/strong><\/p>\n<p><strong>Season to Date, TODAY Is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 February 19, 2016 \u2013 TODAY was the number-one morning show again last week in the key demo A25-54.\u00a0 TODAY has now won 23 out of the last 24 weeks in the key demo, and has been within just 300k total viewers of GMA for six straight weeks.\u00a0 TODAY continues as the number-one morning show in both A25-54 and A18-49 for the season.<\/p>\n<p>For the week of\u00a0February 8, TODAY topped GMA by 111k in A25-54 and by 163k in A18-49.\u00a0TODAY has won every day of the 2016 calendar year in the demo.\u00a0TODAY also hit a three-week high in total viewers delivering nearly 5 million for the week.<\/p>\n<p>Versus the same week last year, TODAY radically cut its total viewer gap with GMA by 67% (a whopping 468k) versus the same period last\u00a0season. GMA is the only morning show down double digits, suffering a 17% loss in the key demo and a 10% loss in total viewers this season, year over year.\u00a0 GMA is also down 10% in the key demo and 9% in total viewers versus the same week last year.<\/p>\n<p><em><strong>*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as &#8220;NPX,&#8221; which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample &#8212; so year-to-year and other comparisons are versus pre-NPX data.<\/strong><\/em><\/p>\n<p><strong>TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n<p><em>WEEK OF FEBRUARY 8<\/em><\/p>\n<p><strong>TODAY was #1 with 1.960 million A25-54 viewers, outperforming GMA by +111,000 (+6%) and CBS This Morning by +670,000 (+52%)<\/strong><\/p>\n<ul>\n<li>Among A25-54 viewers, TODAY has won 7 consecutive weeks and 23 of the last 24 weeks<\/li>\n<li>TODAY delivered a 1.65 A25-54 rating, +0.09 point more than GMA and +0.56 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.517 million A18-49 viewers, leading GMA by +163,000 (+12%) and CBS by +576,000 (+61%)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 1.20 A18-49 rating topped GMA by +0.13 points and CBS by +0.46 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.892 million total viewers, +724,000 (+17%) more than CBS<\/strong><\/p>\n<ul>\n<li>TODAY hit a three-week high in total viewers<\/li>\n<li>TODAY\u2019s total viewer gap vs. GMA has been below 300,000 for six straight weeks and 13 of the last 15 weeks<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY is the #1 morning news show among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averages 1.834 million A25-54 viewers, leading GMA by +8% (+129,000) and CBS by +72% (+766,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 278,000 viewer turnaround from a -149,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY averages 1.387 million and tops GMA by +17% (+194,000) and CBS by +82% (+626,000).\u00a0 TODAY\u2019s A18-49 lead versus GMA is a 173,000 viewer improvement from last season\u2019s +21,000 lead.<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 53% narrower vs. last season (-278,000 season-to-date versus a -596,000 deficit at this time last season).<\/li>\n<\/ul>\n<p><strong>GMA is the only morning show down in both the key demo and total viewers for the season and versus the same week last year.<\/strong><\/p>\n<ul>\n<li>GMA is down -17% in A25-54 and -10% in total viewers for the season<\/li>\n<li>GMA is down -10% in A25-54 and -9% in total viewers versus the same week last year<\/li>\n<\/ul>\n<p><strong>Versus the same week last season, TODAY posted gains in A25-54 (+3%, or +58,000) and A18-49 (+5%, or +67,000)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer gap vs. GMA was 67% closer year-over year (-230,000 last week vs. -698,000 a year ago)<\/li>\n<li>TODAY posted a 265,000 viewer turnaround in its A25-54 gap vs. GMA (+111,000 win last week vs. a -154,000 loss a year ago)<\/li>\n<li>TODAY\u2019s A18-49 lead over GMA was up 159% versus last year (+163,000 last week vs. +63,000 a year ago)<\/li>\n<\/ul>\n<p><strong>Week-to-week, TODAY\u2019s total viewer delivery improved by +16,000<\/strong><\/p>\n<p><strong>TODAY\u2019s deliveries were up versus the 1Q\u201916 average in total viewers (+1%, or +43,000), A25-54 viewers (+2%, or +44,000), and A18-49 viewers (+4%, or +65,000)<\/strong><\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table width=\"635\">\n<tbody>\n<tr>\n<td width=\"192\"><strong>Net<\/strong><\/td>\n<td width=\"48\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"48\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"69\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"192\"><strong>TODAY<\/strong><\/td>\n<td width=\"48\"><strong>3.55<\/strong><\/td>\n<td width=\"48\"><strong>13<\/strong><\/td>\n<td width=\"69\"><strong>4,892<\/strong><\/td>\n<td width=\"69\"><strong>1.20<\/strong><\/td>\n<td width=\"69\"><strong>1,517<\/strong><\/td>\n<td width=\"69\"><strong>1.65<\/strong><\/td>\n<td width=\"69\"><strong>1,960<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"192\">CBS THIS MORNING<\/td>\n<td width=\"48\">3.01<\/td>\n<td width=\"48\">11<\/td>\n<td width=\"69\">4,168<\/td>\n<td width=\"69\">0.74<\/td>\n<td width=\"69\">941<\/td>\n<td width=\"69\">1.09<\/td>\n<td width=\"69\">1,290<\/td>\n<\/tr>\n<tr>\n<td width=\"192\">GOOD MORNING AMERICA<\/td>\n<td width=\"48\">3.72<\/td>\n<td width=\"48\">14<\/td>\n<td width=\"69\">5,122<\/td>\n<td width=\"69\">1.07<\/td>\n<td width=\"69\">1,354<\/td>\n<td width=\"69\">1.56<\/td>\n<td width=\"69\">1,849<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><a href=\"http:\/\/media.ne.cision.com\/l\/bzgfxkat\/media.ne.cision.com\/l\/ypccszzq\/media.ne.cision.com\/l\/rseegkzr\/media.ne.cision.com\/l\/szufkrxq\/media.ne.cision.com\/l\/imcoyexr\/today.com\/\">TODAY.COM<\/a>\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 19th straight month, Today.com reached more consumers than GMA on Yahoo.\u00a0 Over 42.4 million unique visitors turned to Today.com in January for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 25 consecutive months (34 out of the last 35), Today.com has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally, Today.com\u2019s mobile unique visitors have grown +76% over the last 12 months while GMA on Yahoo has grown +29% for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to over 3.7x GMA on Yahoo\u2019s mobile visitor number in January 2016.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/vtciahhr\/media.ne.cision.com\/l\/ruvjbziq\/media.ne.cision.com\/l\/hskzkper\/media.ne.cision.com\/l\/ifamrmcr\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Been the #1 Morning Show in the Key Demo 23 Out of the Last 24\u00a0Weeks TODAY Hit a 3-Week High in Total Viewers TODAY Has Cut the Total Viewer Gap with GMA By 67% Year Over Year GMA Is the Only Morning Show Down In Both the Key Demo and Total Viewers for [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/02\/19\/today-wins-23rd-week-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS 23rd WEEK IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS 23rd WEEK IN DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/02\/19\/today-wins-23rd-week-in-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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