{"id":1181,"date":"2016-01-28T12:58:23","date_gmt":"2016-01-28T17:58:23","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1181"},"modified":"2016-01-28T12:58:23","modified_gmt":"2016-01-28T17:58:23","slug":"today-wins-big-in-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/28\/today-wins-big-in-demo-2\/","title":{"rendered":"‘TODAY’ WINS BIG IN DEMO"},"content":{"rendered":"

TODAY Posts Its Largest Key Demo Audience in Nearly Two Years\u00a0<\/strong><\/p>\n

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TODAY Has Topped GMA By More Than 200k Demo Viewers for 2 Weeks Straight – A First Since the London Olympics\u00a0<\/strong><\/p>\n

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TODAY Has Been the #1 Morning Show in the Key Demo 20 out of the Last 21 Weeks<\/strong><\/p>\n

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TODAY Posts Its Closest 2-Week Total Viewer Gap with GMA Since the Sochi Olympics\u00a0<\/strong><\/p>\n

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TODAY Has Cut the Total Viewer Gap with GMA in Half Vs. the Same Period Last\u00a0Season<\/strong><\/p>\n

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GMA Is the Only Morning Show Down In Both the Key Demo and Total Viewers Versus the Same Week Last Year<\/strong><\/p>\n

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Season to Date, TODAY Is the #1 Morning Show in Both A25-54 and A18-49<\/strong><\/p>\n

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NEW YORK \u2013 January 28, 2016 \u2013 TODAY notched another big win with its largest key demo audience since March 2014. TODAY has topped GMA by more than 200k in the key demo for two straight weeks, its best advantages since the London Olympics in 2012. \u00a0TODAY has won in the demo for 20 of the past 21 weeks. TODAY also posted its narrowest two-week total viewer margin with GMA since its Sochi Olympics wins in 2014.\u00a0 TODAY continues the number-one morning show in both A25-54 and A18-49 for the season.<\/p>\n

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For the week of\u00a0January 18, TODAY topped GMA by\u00a0a giant 201k in A25-54 and by 177k in A18-49.\u00a0TODAY has won every day of the 2016 calendar year in the demo.\u00a0 TODAY\u2019s total viewer gap with GMA was just 142k, and has been within 150k for two weeks.<\/p>\n

Season to date, TODAY has radically cut its total viewer gap with GMA by 51% (a whopping 315k) versus the same period last\u00a0season. GMA is the only morning show down, suffering a 7% loss in the key demo and a 2% loss in total viewers versus the same week last year.<\/p>\n

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*Please note:\u00a0As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as “NPX,” which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs.\u00a0While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample — so year-to-year and other comparisons are versus pre-NPX data.<\/em><\/strong><\/p>\n

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TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n

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Week of\u00a0January 18<\/em><\/p>\n

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TODAY averaged 2.057 million A25-54 viewers, outperforming Good Morning America by +201,000 (+11%) and CBS This Morning by +917,000 (+81%)<\/strong><\/p>\n