{"id":1177,"date":"2016-01-26T11:30:43","date_gmt":"2016-01-26T16:30:43","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1177"},"modified":"2016-01-26T11:30:43","modified_gmt":"2016-01-26T16:30:43","slug":"nbc-nightly-news-with-lester-holt-draws-biggest-total-viewer-audience-in-over-a-year","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/26\/nbc-nightly-news-with-lester-holt-draws-biggest-total-viewer-audience-in-over-a-year\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d DRAWS BIGGEST TOTAL VIEWER AUDIENCE IN OVER A YEAR"},"content":{"rendered":"

The NBC Broadcast Averages Over 10 Million Viewers Each Night of the Week<\/em><\/strong><\/p>\n

Nightly Delivers Biggest Key Demo Audience and Widest Advantage Over ABC Since The Sochi Olympics<\/em><\/strong><\/p>\n

JANUARY 26, 2016 \u2013 \u201cNBC Nightly News with Lester Holt\u201d was #1 across the board and delivered its largest total viewer audience in over a year (since the week of 1\/5\/15). Nightly averaged over 10 million viewers each night for the first time since the week of 1\/5\/15, and also posted the widest total viewer advantages over ABC in 4 weeks (12\/21\/15) and over CBS in 7 weeks (11\/30\/15).<\/p>\n

The NBC broadcast delivered its biggest A25-54 demo audience and widest gap over ABC since the Sochi Olympics (the week of 2\/10\/14).<\/p>\n

Week-to-week, Nightly posted the biggest gains among the evening newscasts across-the-board in total viewers, (+10%, or +918,000), A25-54 viewers (+17%, or +406,000), and A18-49 viewers (+16%, or +266,000). Nightly also more than quadrupled its total viewer lead over ABC (by 355%), more than doubled its A25-54 advantage (by 107%) and improved its A18-49 gap by 50%.<\/p>\n

Compared to the same week last season, the NBC broadcast delivered the largest growth across-the-board in total viewers (+9%, or +875,000), A25-54 viewers (+19%, or +432,000), and A18-49 viewers (+20%, or +331,000).<\/p>\n

Nightly has now won among total viewers for 29 of the 31 weeks, 322 of the last 331 weeks, and 370 of the last 381 weeks.<\/p>\n

NOTE: As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as “NPX,” which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample — so year-to-year and other comparisons are versus pre-NPX data.<\/em><\/p>\n

Weekly Highlights:<\/strong><\/p>\n