{"id":1111,"date":"2016-01-12T10:06:07","date_gmt":"2016-01-12T15:06:07","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1111"},"modified":"2016-01-12T10:06:07","modified_gmt":"2016-01-12T15:06:07","slug":"nbc-nightly-news-with-lester-holt-hits-seven-week-high-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/12\/nbc-nightly-news-with-lester-holt-hits-seven-week-high-in-key-demo\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d HITS SEVEN-WEEK HIGH IN KEY DEMO"},"content":{"rendered":"

NBC Broadcast Tops ABC By Over 200,000 Demo Viewers For 7th Time in 9 Weeks<\/strong><\/p>\n

Nightly Draws Biggest Total Viewer Audience in Five Weeks<\/strong><\/p><\/blockquote>\n

JANUARY 12, 2015 — In the first week of the new year, \u201cNBC Nightly News with Lester Holt\u201d drew record-high ratings among both total viewers and younger demos A25-54 and A18-49. \u00a0Nightly posted its biggest total viewer audience in five weeks (since week of 11\/30\/15) and biggest A25-54 and A18-49 audiences in seven weeks (since week of 11\/16\/15).<\/span><\/p>\n

The NBC broadcast topped ABC by +225,000 viewers A25-54, marking the 7th time in the past 9 weeks that Nightly has won the key demo by over 200,000 viewers. \u00a0This is Nightly\u2019s sixth consecutive demo victory and 27th in the 29 weeks since Holt was named anchor. \u00a0<\/span><\/p>\n

Season-to-date, Nightly is the #1 evening newscast across the board and the only network to post growth in the A25-54 demo. \u00a0<\/span><\/p>\n

NOTE: As of 12\/28\/15, Nielsen national ratings are based on an expanded sample known as “NPX,” which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12\/28\/15 remains based on the old sample — so year-to-year and other comparisons are versus pre-NPX data.<\/span><\/em><\/p>\n

Weekly Highlights<\/b><\/p>\n