{"id":1097,"date":"2016-01-04T12:42:55","date_gmt":"2016-01-04T17:42:55","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1097"},"modified":"2016-01-04T12:42:55","modified_gmt":"2016-01-04T17:42:55","slug":"today-wins-4th-quarter","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/04\/today-wins-4th-quarter\/","title":{"rendered":"&#8216;TODAY&#8217; WINS 4th QUARTER"},"content":{"rendered":"<p><strong>TODAY Is the No. 1 Morning Show for the 4th Quarter 2015 in the Key Demo, Its First Quarter Win in More Than 3 Years<\/strong><\/p>\n<p><strong>TODAY Posts Closest Quarterly Total Viewer Gap with GMA\u00a0in More Than 3 Years<\/strong><\/p>\n<p><strong>GMA Is the Only Morning Show Down Double Digits In Both the Key Demo and Total Viewers for the Quarter and Season\u00a0<\/strong><\/p>\n<p><strong>Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49, a First in 4 Years<\/strong><\/p>\n<p>NEW YORK \u2013 January 4, 2015 \u2013 TODAY was the number-one morning news show for the fourth quarter 2015, topping Good Morning America by 115k in the key demo A25-54.\u00a0 This marks TODAY\u2019s first quarter win in more than three years, since the third quarter 2012. TODAY also posted its narrowest quarterly total viewer gap with GMA since the third quarter 2012.\u00a0 TODAY was the number-one morning show in A18-49 for the quarter.<\/p>\n<p>GMA is the only morning show down double digits for both the quarter and the season, suffering a 19% loss in the key demo and an 11% loss in total viewers in both measures. For the quarter, TODAY has radically cut its total viewer gap with GMA by 51% (a whopping 329k) versus the fourth quarter last year.<\/p>\n<p>For the week of December 21, all three morning shows were based on a 3-day average due to the Christmas holiday.\u00a0 For the short week, \u00a0TODAY was once again the number-one morning show in A18-49.\u00a0 TODAY has now posted 134 daily A25-54 wins this year.\u00a0 \u00a0TODAY remains the number-one show in both A25-54 and A18-49 for the season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em><strong>4TH\u00a0QUARTER 2015<\/strong><\/em><\/p>\n<table width=\"564\">\n<tbody>\n<tr>\n<td><strong>Show Name<\/strong><\/td>\n<td><strong>HHRtg\u00a0<\/strong><\/td>\n<td><strong>HHShr\u00a0<\/strong><\/td>\n<td><strong>P2+Imps\u00a0<\/strong><\/td>\n<td><strong>P18-49Rtg<\/strong><\/td>\n<td><strong>P18-49Imps<\/strong><\/td>\n<td><strong>P25-54Rtg<\/strong><\/td>\n<td><strong>P25-54Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.40<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,623<\/strong><\/td>\n<td><strong>1.06<\/strong><\/td>\n<td><strong>1,348<\/strong><\/td>\n<td><strong>1.51<\/strong><\/td>\n<td><strong>1,788<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.50<\/td>\n<td>10<\/td>\n<td>3,475<\/td>\n<td>0.56<\/td>\n<td>708<\/td>\n<td>0.85<\/td>\n<td>1,013<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.62<\/td>\n<td>14<\/td>\n<td>4,939<\/td>\n<td>0.90<\/td>\n<td>1,143<\/td>\n<td>1.41<\/td>\n<td>1,673<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.788 million A25-54 viewers, +115,000 (+7%) more than GMA and +774,000 (+76%) better than CBS This Morning<\/strong><\/p>\n<ul>\n<li>TODAY finished #1 in the A25-54 demo for the first time since 3Q 2012<\/li>\n<li>TODAY\u2019s margin over GMA represents a 282,000 viewer turnaround from the same quarter last year (+115,000 in 4Q\u201915 vs. a -167,000 loss in 4Q\u201914)<\/li>\n<li>This represents the 5thconsecutive quarter that TODAY has improved its A25-54 gap vs. GMA (-167k in 4Q\u201914; -127k in 1Q\u201915; -52k in 2Q\u201915; -11k in 3Q\u201915; +115k in 4Q\u201915)<\/li>\n<li>TODAY delivered a 1.51 A25-54 rating, +0.10 points higher than GMA and +0.66 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.623 million total viewers, outperforming CBS by +1.146 million (+33%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed the total viewer gap vs. GMA for the fourth consecutive quarter, posting its closest margin to the ABC program since 3Q 2012<\/li>\n<li>Versus the same quarter last year, the total viewer gap between TODAY and GMA was 51% closer (316,000 in 4Q\u201915 vs. 645,000 in 4Q\u201914)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.348 million A18-49 viewers, leading GMA by +205,000 (+18%) and CBS by +639,000 (+90%)<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 in A18-49 for 12 consecutive quarters and 84 of the last 85 quarters (dating back to 4Q 1994)<\/li>\n<li>Versus 4Q 2014, TODAY improved its advantage over GMA by 197,000 viewers (from +8,000 to +205,000, or by 2,463%)<\/li>\n<li>TODAY widened its A18-49 lead over GMA for the 4th\u00a0straight quarter<\/li>\n<li>TODAY delivered a 1.06 A18-49 rating, +0.07 points more than GMA and +0.50 points more than CBS<\/li>\n<\/ul>\n<p><strong>GMA is the only morning show down double digits in both the key demo and total viewers for the quarter and season.<\/strong><\/p>\n<ul>\n<li>GMA is down -19% in A25-54 and -11% in total viewers for the quarter and season<\/li>\n<\/ul>\n<p><em><strong>WEEK OF DECEMBER 21 2015<\/strong><\/em><\/p>\n<p><strong>*PLEASE NOTE &#8211; All three programs are based on a 3-day average due to the Christmas holiday.<\/strong><\/p>\n<table width=\"548\">\n<tbody>\n<tr>\n<td><strong>Show Name<\/strong><\/td>\n<td><strong>HHRtg\u00a0<\/strong><\/td>\n<td><strong>HHShr\u00a0<\/strong><\/td>\n<td><strong>P2+Imps\u00a0<\/strong><\/td>\n<td><strong>P18-49Rtg<\/strong><\/td>\n<td><strong>P18-49Imps<\/strong><\/td>\n<td><strong>P25-54Rtg<\/strong><\/td>\n<td><strong>P25-54Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.20<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,408<\/strong><\/td>\n<td><strong>0.96<\/strong><\/td>\n<td><strong>1,222<\/strong><\/td>\n<td><strong>1.42<\/strong><\/td>\n<td><strong>1,687<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.38<\/td>\n<td>9<\/td>\n<td>3,357<\/td>\n<td>0.57<\/td>\n<td>720<\/td>\n<td>0.89<\/td>\n<td>1,053<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.57<\/td>\n<td>14<\/td>\n<td>4,930<\/td>\n<td>0.94<\/td>\n<td>1,189<\/td>\n<td>1.49<\/td>\n<td>1,770<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.222 million A18-49 viewers, leading GMA by +33,000 (+3%) and CBS by +502,000 (+70%)<\/strong><\/p>\n<ul>\n<li>TODAY delivered a 0.96 A18-49 rating, +0.02 points more than GMA and +0.39 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.687 million A25-54 viewers, +635,000 (+60%) ahead of CBS<\/strong><\/p>\n<ul>\n<li>In calendar 2015 through December 27, TODAY has won 134 individual broadcast days<\/li>\n<li>TODAY\u2019s 1.42 A25-54 rating led CBS by +0.53 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.408 million total viewers, +1.051 million more than CBS<\/strong><\/p>\n<ul>\n<li>TODAY led CBS by at least one million viewers for the 11 consecutive week<\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/lnwzhdsr\/media.ne.cision.com\/l\/zujkjwrr\/media.ne.cision.com\/l\/rtwzldrq\/today.com\/\">TODAY.COM<\/a>\u00a0AND SOCIAL MEDIA HIGHLIGHTS:<\/strong><\/p>\n<p>For the 18th straight month,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/mrcxbcur\/today.com\/\">Today.com<\/a>\u00a0reached more consumers than GMA on Yahoo.\u00a0 Over 40.6 million unique visitors turned to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/mrcxbcur\/today.com\/\">Today.com<\/a>\u00a0in November for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 24 consecutive months (33 out of the last 34),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/mrcxbcur\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/mrcxbcur\/today.com\/\">Today.com<\/a>\u2019s mobile unique visitors have grown +70% over the last 12 months while GMA on Yahoo has grown +13% for the same period. As such,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/cpbngrvq\/media.ne.cision.com\/l\/mrcxbcur\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 4.5x GMA on Yahoo\u2019s mobile visitor number in November 2015.<\/p>\n<p>TODAY also continues to top GMA\u2019s fan base on Facebook with 4.9 million fans for TODAY versus 4.7 million for GMA, as of December 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/vtciahhr\/media.ne.cision.com\/l\/ruvjbziq\/media.ne.cision.com\/l\/hskzkper\/media.ne.cision.com\/l\/ifamrmcr\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Is the No. 1 Morning Show for the 4th Quarter 2015 in the Key Demo, Its First Quarter Win in More Than 3 Years TODAY Posts Closest Quarterly Total Viewer Gap with GMA\u00a0in More Than 3 Years GMA Is the Only Morning Show Down Double Digits In Both the Key Demo and Total Viewers [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/04\/today-wins-4th-quarter\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS 4th QUARTER<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-1097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS 4th QUARTER - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/04\/today-wins-4th-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; WINS 4th QUARTER - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Is the No. 1 Morning Show for the 4th Quarter 2015 in the Key Demo, Its First Quarter Win in More Than 3 Years TODAY Posts Closest Quarterly Total Viewer Gap with GMA\u00a0in More Than 3 Years GMA Is the Only Morning Show Down Double Digits In Both the Key Demo and Total Viewers [...]Read More... from &#8216;TODAY&#8217; WINS 4th QUARTER\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2016\/01\/04\/today-wins-4th-quarter\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T17:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Kopf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Kopf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/01\\\/04\\\/today-wins-4th-quarter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2016\\\/01\\\/04\\\/today-wins-4th-quarter\\\/\"},\"author\":{\"name\":\"Megan Kopf\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/7799a1b5f1c459cb32d21017fe02d82e\"},\"headline\":\"&#8216;TODAY&#8217; 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