{"id":1083,"date":"2015-12-15T11:02:19","date_gmt":"2015-12-15T16:02:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1083"},"modified":"2015-12-15T11:02:19","modified_gmt":"2015-12-15T16:02:19","slug":"nbc-nightly-news-with-lester-holt-is-only-broadcast-to-post-year-to-year-growth-in-key-demos","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/12\/15\/nbc-nightly-news-with-lester-holt-is-only-broadcast-to-post-year-to-year-growth-in-key-demos\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d IS ONLY BROADCAST TO POST YEAR-TO-YEAR GROWTH IN KEY DEMOS"},"content":{"rendered":"<p><strong><em>Nightly Won All Five Evenings Last Week Across The Board<\/em><\/strong><\/p>\n<p><strong><em>For 2015 Calendar Year, Nightly Is #1 Across The Board<\/em><\/strong><\/p>\n<p>DECEMBER 15, 2015&#8211; \u201cNBC Nightly News with Lester Holt\u201d was #1 in total viewers and all categories for the week of December 7-11, and the only evening newscast to post year-to-year growth in the key demos: A25-54 (+2%, or +32,000) viewers and A18-49 (+1%, or +18,000) viewers.<\/p>\n<p>Compared to the same week last season, Nightly posted larger advantages over both ABC and CBS among A25-54 and A18-49 viewers. ABC was the only newscast to post losses across the board: total viewers (-2%), A25-54 (-8%) and A19-49 viewers (-8%).<\/p>\n<p>The NBC broadcast won all five evening last week among total viewers, A25-54 viewers and A18-49 viewers. Nightly has now been #1 among total viewers all 25 weeks since Holt was named anchor and #1 in all key demos for 23 of the past 25 weeks.<\/p>\n<p>For the 2015 calendar year, Nightly is the #1 evening newscast across the board. Versus the same period in 2014, Nightly\u2019s A25-54 advantage over ABC has improved by +21%.<\/p>\n<p>Compared to its 4Q\u201915-to-date levels, the NBC broadcast delivered increases across-the-board: (+2%, or +155,000), A25-54 viewers (+1%, or +30,000), and A18-49 viewers (+3%, or +52,000). Nightly\u2019s advantages over ABC were also up double digits&#8211; up +28% in total viewers and A18-49 viewers and +15% among A25-54 viewers.<\/p>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly averaged 8.982 million total viewers, outperforming ABC by +438,000 (+5%) and CBS by +1.498 million (+20%).<\/li>\n<li>Nightly secured the #1 spot in total viewers for the 25<sup>th<\/sup> consecutive week, 30<sup>th<\/sup> of the last 33 weeks, and the 365<sup>th<\/sup> of the last 373 weeks.<\/li>\n<li>Nightly averaged 2.165 million A25-54 viewers, +209,000 (+11%) \u00a0higher than ABC and +431,000 (+25%) more than CBS.<\/li>\n<li>Nightly has been #1 among A25-54 for 23 of the last 25 weeks.<\/li>\n<li>Nightly averaged 1.587 million A18-49 viewers, leading ABC by +280,000 (+21%) and CBS by +433,000 (+38%).<\/li>\n<li>Nightly won its 20<sup>th<\/sup> straight week among A18-49 viewers, its 24<sup>th<\/sup> of the last 25 weeks, and its 28<sup>th<\/sup> of the last 31 weeks.<\/li>\n<\/ul>\n<p><strong>Season-to-Date Highlights:<\/strong><\/p>\n<ul>\n<li>Nightly averages 8.841 million total viewers, +343,000 (+4%) higher than ABC and +1.511 million (+21%) more than CBS.<\/li>\n<li>Nightly averages 2.138 million A25-54 viewers, +182,000 (+9%) more than ABC and +481,000 (+29%) ahead of CBS.<\/li>\n<li>Nightly has seen a +197,000 viewer turnaround in the A25-54 gap versus last year when it trailed ABC by <strong>-15,000<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>Nightly averages 1.540 million A18-49 viewers, +223,000 (+17%) more than ABC and +427,000 (+38%) more than CBS.<\/li>\n<li>Compared to the same point last season, Nightly\u2019s A18-49 lead over ABC is up by 88% while its advantage over CBS is 12% higher.<\/li>\n<\/ul>\n<p><strong>WEEK OF DECEMBER 7-11, 2015:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>Total Viewers<\/td>\n<td>A25-54 Rating<\/td>\n<td>A25-54 Viewers<\/td>\n<td>A18-49 Rating<\/td>\n<td>A18-49 Viewers<\/td>\n<\/tr>\n<tr>\n<td>NBC<\/td>\n<td>8.982<\/td>\n<td>1.8<\/td>\n<td>2.165<\/td>\n<td>1.3<\/td>\n<td>1.587<\/td>\n<\/tr>\n<tr>\n<td>CBS<\/td>\n<td>7.484<\/td>\n<td>1.5<\/td>\n<td>1.734<\/td>\n<td>0.9<\/td>\n<td>1.154<\/td>\n<\/tr>\n<tr>\n<td>ABC<\/td>\n<td>8.544<\/td>\n<td>1.7<\/td>\n<td>1.956<\/td>\n<td>1.0<\/td>\n<td>1.307<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nightly Won All Five Evenings Last Week Across The Board For 2015 Calendar Year, Nightly Is #1 Across The Board DECEMBER 15, 2015&#8211; \u201cNBC Nightly News with Lester Holt\u201d was #1 in total viewers and all categories for the week of December 7-11, and the only evening newscast to post year-to-year growth in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/12\/15\/nbc-nightly-news-with-lester-holt-is-only-broadcast-to-post-year-to-year-growth-in-key-demos\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d IS ONLY BROADCAST TO POST YEAR-TO-YEAR GROWTH IN KEY DEMOS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4,31],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-nightly-news","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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