{"id":1044,"date":"2015-11-12T11:47:58","date_gmt":"2015-11-12T16:47:58","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=1044"},"modified":"2015-11-12T11:47:58","modified_gmt":"2015-11-12T16:47:58","slug":"today-wins-10-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/11\/12\/today-wins-10-weeks-straight\/","title":{"rendered":"&#8216;TODAY&#8217; WINS 10 WEEKS STRAIGHT"},"content":{"rendered":"<p><strong>TODAY Posts Its Longest Winning Streak in More Than 3 Years, Topping GMA for 10 Straight Weeks in the Key Demo<\/strong><\/p>\n<p><strong>TODAY Has its Widest Demo Win Over GMA Since the London Olympics, Winning All 5 Days Last Week<\/strong><\/p>\n<p><strong>TODAY Won Outright in Total Viewers Last Monday and Had Its Closest Total Viewer Gap with GMA Since the Sochi Olympics <\/strong><\/p>\n<p><strong>GMA Is the Only Morning Show Down Double Digits In Both the Key Demo and Total Viewers for the Season <\/strong><em><strong>and<\/strong><\/em><strong> Versus the Same Week Last Year<\/strong><\/p>\n<p><strong>Season to Date, TODAY is the #1 Morning Show in Both A25-54 and A18-49, a First in 4 Years<\/strong><\/p>\n<p>NEW YORK \u2013 November 12, 2015 \u2013 TODAY was once again the number-one morning show in the key demo A25-54 last week.\u00a0 TODAY\u2019s win marks ten straight weeks in first place beating Good Morning America in the key demo for seventeen weeks this year.\u00a0TODAY is also the number-one morning show in A25-54 and A18-49 for the 2015 season, a first since 2011.<\/p>\n<p>For the week of November 2, TODAY topped GMA by a giant 172k, its widest key demo victory over GMA since the London Olympics.\u00a0 TODAY won all 5 days in the key demo for the week.\u00a0 TODAY also won outright last Monday, beating GMA in total viewers, and it posted its closest non-holiday total viewer gap since the Sochi Olympics.\u00a0 Last week\u2019s win marks the first time TODAY has won ten straight weeks in the key demo since 2012.\u00a0TODAY has raised its 2015 total of daily demo wins to 86, and its daily total viewer wins to 4.<\/p>\n<p>Season to date, TODAY has radically cut its total viewer gap with GMA by 51% (a whopping 392k) versus the same period last year.\u00a0 GMA is the only morning show down double digits, suffering a 19% loss in the key demo and an 11% loss in total viewers, season to date.\u00a0 GMA is also down 18% in the key demo and 10% in total viewers versus the same week last year. TODAY remains the number-one show in A18-49 for the year.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>TODAY averaged 1.829 million A25-54 viewers, outperforming GMA by +10% (+172,000) and CBS This Morning by +81% (+818,000)<\/strong><\/p>\n<ul>\n<li>TODAY ranked #1 among A25-54 viewers for the 10th consecutive weeks, its best demo streak in over three years<\/li>\n<li>TODAY posted its widest demo win over GMA since the London Summer Olympics (week of 8\/6\/2012) and its best A25-54 margin over CBS in almost six months (since the week of 5\/18\/2015)<\/li>\n<li>TODAY topped GMA by at least 100,000 A25-54 viewers for the second time in the last three weeks<\/li>\n<li>This was TODAY\u2019s biggest A25-54 audience delivery since the week of 5\/11\/2015<\/li>\n<li>TODAY won all five mornings in A25-54 during the week, extending its streak to eight consecutive broadcasts over GMA (dating to Wednesday, 10\/28\/2015).\u00a0 This brings TODAY\u2019s 2015 totals to 86 daily demo wins and 17 weekly victories.<\/li>\n<li>TODAY delivered a 1.54 A25-54 rating, leading ABC by +0.15 points and CBS by +0.69 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.410 million A18-49 viewers, +27% (+300,000) ahead of GMA and +102% more than CBS (+712,000)<\/strong><\/p>\n<ul>\n<li>TODAY delivered is biggest A18-49 margin over GMA since the Sochi Winter Olympics (week of 2\/17\/2014) and widest gap over CBS since the week of 3\/2\/2015<\/li>\n<li>TODAY has more than doubled CBS\u2019s A18-49 delivery three times in the last four weeks<\/li>\n<li>This was TODAY\u2019s largest A18-49 average audience since the week of 5\/18\/2015<\/li>\n<li>TODAY posted a 1.11 A18-49 rating, +0.23 ahead of GMA and +0.56 more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.886 million total viewers, topping CBS by +35% (1.279 million)<\/strong><\/p>\n<ul>\n<li>TODAY had its closest non-holiday total viewer margin with GMA (-205,000) since the Sochi Olympics (week of 2\/17\/2015).<\/li>\n<li>TODAY posted its biggest total viewer audience since the week of 3\/2\/2015 and held its widest advantage over CBS since the week of 3\/23\/2015<\/li>\n<li>TODAY led CBS by at least one million total viewers for the fourth consecutive week<\/li>\n<li>TODAY topped GMA by 5,000 total viewer on Monday, its fourth single-day victory in calendar 2015<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY is the #1 morning news program among A25-54 and A18-49 viewers<\/strong><\/p>\n<ul>\n<li>In A25-54, TODAY leads GMA by +6% (+93,000) and CBS by +79% (+764,000).\u00a0 TODAY\u2019s A25-54 advantage over GMA represents a 146% turnaround from a -201,000 deficit at this point last season.<\/li>\n<li>In A18-49, TODAY tops GMA by +19% (+207,000) and CBS by +98% (+653,000).<\/li>\n<li>Among total viewers, the gap between TODAY and GMA is 51% lower vs. last season (-377,000 season-to-date versus a -769,000 deficit at this time last season)<\/li>\n<\/ul>\n<p><strong>GMA is the only morning show down double digits in both the key demo and total viewers for the season and versus the same week last year.<\/strong><\/p>\n<ul>\n<li>GMA is down -11% in total viewers, -19% in A25-54 for the season<\/li>\n<li>GMA is down -10% in total viewers, -18% in A25-54 versus the same week last year<\/li>\n<\/ul>\n<p><strong>Versus the same week last season, TODAY saw a 208% turnaround in its A25-54 gap vs. GMA (+172,000 win versus a -159,000 loss last year) and a 69% reduction of the total viewer margin (-205,000 last week versus -669,000 last year)<\/strong><\/p>\n<p><strong>TODAY posted the biggest week-to-week growth among the morning news shows, increasing +11% (+502,000) in total viewers, +4% (+76,000) among A25-54 viewers, and +6% (+86,000) among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Compared to the prior week, TODAY had higher leads over GMA in both A25-54 (by 126%) and A18-49 (by 48%) while reducing the total viewer gap by 59%<\/li>\n<\/ul>\n<p><strong>TODAY also delivered the biggest gains over 4Q\u201915 levels in total viewers (+11%, or +468,000), A25-54 viewers (+7%, or +118,000), and A18-49 viewers (+8%, or +104,000)<\/strong><\/p>\n<ul>\n<li>Versus the 4Q\u201915 average, TODAY\u2019s advantages over GMA were higher in A25-54 (by 118%) and A18-49 (by 58%) while the total viewer margin was cut in half (50% lower)<\/li>\n<li>TODAY also posted higher margins over CBS in total viewers (by 22%), A25-54 (by 8%) and A18-49 (by 11%)<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table width=\"600\">\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.58<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,886<\/strong><\/td>\n<td><strong>1.11<\/strong><\/td>\n<td><strong>1,410<\/strong><\/td>\n<td><strong>1.54<\/strong><\/td>\n<td><strong>1,829<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.59<\/td>\n<td>10<\/td>\n<td>3,607<\/td>\n<td>0.55<\/td>\n<td>698<\/td>\n<td>0.85<\/td>\n<td>1,011<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.76<\/td>\n<td>14<\/td>\n<td>5,091<\/td>\n<td>0.88<\/td>\n<td>1,110<\/td>\n<td>1.39<\/td>\n<td>1,657<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><a href=\"http:\/\/TODAY.COM\">TODAY.COM<\/a> AND SOCIAL MEDIA HIGHLIGHTS:<\/strong><\/p>\n<p>For the 16th straight month, <a href=\"http:\/\/Today.com\">Today.com<\/a> reached more consumers than GMA on Yahoo.\u00a0 Over 30.8 million unique visitors turned to <a href=\"http:\/\/Today.com\">Today.com<\/a> in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 24 consecutive months (31 out of the last 32), <a href=\"http:\/\/Today.com\">Today.com<\/a> has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally, <a href=\"http:\/\/Today.com\">Today.com<\/a>\u2019s mobile unique visitors have grown +27% over the last 12 months while GMA on Yahoo has grown +12% for the same period. As such, <a href=\"http:\/\/Today.com\">Today.com<\/a> has gone from parity in mobile unique visitors in September 2013 to almost 3x GMA on Yahoo\u2019s mobile visitor number in September 2015.<\/p>\n<p>TODAY also continues to top GMA\u2019s fan base on Facebook with 4.7 million fans for TODAY versus 4.4 million for GMA, as of September 2015.\u00a0 TODAY\u2019s Facebook fan base grew by 40.5k fans in September compared to the 32.6k fans GMA added.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/vtciahhr\/media.ne.cision.com\/l\/ruvjbziq\/media.ne.cision.com\/l\/hskzkper\/media.ne.cision.com\/l\/ifamrmcr\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Its Longest Winning Streak in More Than 3 Years, Topping GMA for 10 Straight Weeks in the Key Demo TODAY Has its Widest Demo Win Over GMA Since the London Olympics, Winning All 5 Days Last Week TODAY Won Outright in Total Viewers Last Monday and Had Its Closest Total Viewer Gap with [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/11\/12\/today-wins-10-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS 10 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; 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