Extends Total Viewer Winning Streak to 24 Consecutive Weeks
NEW YORK – July 9, 2026 – NBC News’ TODAY won in total viewers and the key demo A25-54 for the week of June 29-July 5 while remaining the #1 morning news program across the board season-to-date.
TODAY averaged 2.827 million total viewers, leading GMA by +59,000 viewers (+2%) and CBS by +1.089 million viewers (+63%). The show ranked #1 in total viewers for the 24th consecutive week, marking its longest winning streak since April 2012.
TODAY also delivered 568,000 A25-54 viewers, leading GMA by +113,000 (+25%) and CBS by +280,000 (+97%).
TODAY Highlights
- #1 morning show across the board for the week and season-to-date.
- #1 in total viewers for the 24th consecutive week, the program’s longest winning streak since April 2012.
- Posted its 35th weekly win of the 2025-26 season.
- Delivered 23 consecutive weeks of year-over-year total viewer growth, the show’s longest streak since August 2011.
- Recorded the largest year-over-year total viewer increase among the broadcast morning shows (+160,000 / +6%).
- Beat CBS by more than one million viewers for the 29th consecutive week, the longest such streak since May 2015.
Season-to-Date
TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD
TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total viewer growth versus last season up +174,000 (+6%).
In total viewers, TODAY leads GMA by +134,000, its widest season-to-date advantage in 14 years.
- Leads CBS by +1.172 million viewers, its largest season-to-date advantage in 11 years and 62% larger than at the same point last season.
In the key demo A25-54, TODAY leads GMA by +138,000.
- Leads CBS by +334,000, its largest season-to-date demo advantage in five years.
All three programs were based on three-day averages (Mon, Wed, Thu) as Tuesday was impacted by special reports and Friday was retitled due to the holiday.
Source: Nielsen Big Data + Panel, L+SD, 9/22/2025-7/5/2026. Based on regularly titled telecasts only.
