TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years
TODAY Tops GMA for 84 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years
TODAY Tops GMA in Total Viewers Tuesday and Wednesday
TODAY Remains #1 in the Key Demo for Past 10 Years
NEW YORK – March 25, 2025 – For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For 84 weeks straight, NBC News’ TODAY was the number-one morning show in the key demo A25-54. Additionally, TODAY grew its demo lead over GMA versus the prior year and topped GMA in total viewers last Tuesday and Wednesday.
TODAY is now leading in total viewers by its widest margin in 7 seasons and is posting its biggest key demo lead in eight seasons versus GMA.
Read more here.
Source: Nielsen Panel, L+SD, 3/17/2025-3/23/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY beat GMA in total viewers on Tuesday (+63,000) and Wednesday (+105,000)
- #1 in A25-54 for 84 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- #1 in A18-49 for the 85th consecutive week – longest win streak in over 3 years (since May 2021)
- Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years
TODAY averaged 640,000 A25-54 viewers, beating Good Morning America by +176,000 (+38%) and leading CBS Mornings by +251,000 (+64%)
- TODAY has been the #1 morning show for 84 consecutive weeks (since 8/14/2023), its longest streak in over five years (since August 2019), and outperformed CBS for 1,701 consecutive weeks (since 8/10/1992)
- TODAY beat GMA by at least 100,000 demo viewers for the 35th consecutive week
- TODAY added +5,000 A25-54 viewers week over week (up +1%)
- Compared to prior year, TODAY improved its A25-54 advantage vs. GMA by 13% (+176,000 vs. +156,000 prior year).
TODAY averaged 408,000 A18-49 viewers, beating GMA by +125,000 (+44%) and leading CBS by +164,000 (+67%)
TODAY averaged 2.592 million total viewers, leading CBS by +585,000 (+29%)
- TODAY ranked #1 on Tuesday (+63,000 vs. GMA) and Wednesday (+105,000 vs. GMA)
- Week over week, TODAY grew its total viewership by +126,000 (up +5%) and improved its gap vs. GMA by 12% (-69,000 vs. -78,000 prior week)
TODAY Digital had 6.8M unique visitors
- The brand drove 22.7M video views across on and off net platforms
2024-25 SEASON-TO-DATE (9/23/2024-3/23/2025)
TODAY is the #1 morning show across the board this season
Total Viewers:
- TODAY leads GMA by +16,000 total viewers, a reversal from the -155,000 gap seen at this point last year and its first season-to-date lead in 7 seasons (since 2017-18)
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