Marks Longest Monthly Key Demo Winning Streak on Record
Ranks as #1 Afternoon News Program on Broadcast TV
February 26, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demo during its timeslot for the month of February, according to Nielsen Media Research.
Ranking #1 in the key A25-54 demo for the 10th consecutive month, this marks NBC News Daily’s longest demo winning streak on record. In February, NBC News Daily averaged 247,000 A25-54 viewers, leading GMA3 by +5,000 (+2%). Versus the prior year, NBC News Daily was the only program to post viewer growth across the board.
NBC News Daily also averaged 1.287 million total viewers in February, up +126,000 (+11%) versus the prior year.
Source: Nielsen Panel, L+SD, 1/27/2025-2/23/2025. Average audience based on regularly-titled telecasts
Also ranking #1 in the key A25-54 demo for the week, NBC News Daily averaged 233,000 A25-54 viewers, outperforming GMA3 by +1,000 (+0.2%).
Season-to-date, NBC News Daily is the #1 afternoon broadcast news program on TV in the key A25-54 demo, ahead of GMA3, also posting total viewership growth vs. last season. Since its premiere in September 2022, NBC News Daily has also ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 2/17/2025-2/23/2025. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
